.

Laura Chamberlain

 

Marketing Group

Laura Chamberlain

Laura’s research interests include consumer behaviour, advertising, social marketing, neuromarketing, e-marketing, higher education, research methodology and experimental design. In particular, her doctoral research investigates the antecedents and consequences of emotional responses to threat appeal stimuli. The research intends to contribute not only a close examination of emotional responses to threat appeal stimuli but also the effectiveness of such stimuli in terms of changing consumers behavioural intentions.

Laura’s work has appeared in BMC Neurology, International Journal of Psychophysiology, Annals of New York Academy of Science, Academy of Marketing Science Review, Journal of Marketing Education, Qualitative Market Research, and at the European Marketing Academy Conference.

Position: Lecturer in Marketing 

Phone: 0121 204 3155
Email: l.m.chamberlain1@aston.ac.uk Room: ABS240

Newspaper

  • The Times. (2009) 
  • Fellow of the Higher Education Academy
  • PhD (pending) Aston Business School, Aston University. [ESRC accredited]
  • Msc Marketing Management (Distinction), Aston Business School, Aston University .
  • BA (Hons) American and Canadian Studies, The University of Birmingham and University of California Irvine.

Academic

  • Lecturer, Aston Business School. (2008 - Present)
  • Sessional Lecturer, Aston Business School. (2007 - 2008)
  • Tutor, Aston Business School. (2004 - 2007)

Professional

  • Marketing Group Representative, Technology Strategy Group, School. (2011 - Present)
  • Member, Aston Business School Ethics Committee, School. (2011 - Present)
  • Marketing Group Social Secretary, School. (2010 - Present)
  • Module Leader, Consumer Behaviour school, School.
  • Module Leader, UG Advanced Consumer Behaviour School, School.  

Laura currently teaches Consumer Behaviour and Advanced Consumer Behaviour at undergraduate level and supervises MSc dissertation students. She has previous teaching experience in Marketing Psychology at both undergraduate and postgraduate levels, Marketing Strategy and Services Marketing at postgraduate level, Strategic Management and Data Analysis at undergraduate level.

Laura’s research interests include consumer behaviour, advertising, social marketing, neuromarketing, e-marketing, higher education, research methodology and experimental design. In particular, her doctoral research investigates the antecedents and consequences of emotional responses to threat appeal stimuli. The research intends to contribute not only a close examination of emotional responses to threat appeal stimuli but also the effectiveness of such stimuli in terms of changing consumers behavioural intentions.

Laura’s work has appeared in BMC Neurology, International Journal of Psychophysiology, Annals of New York Academy of Science, Academy of Marketing Science Review, Journal of Marketing Education, Qualitative Market Research, and at the European Marketing Academy Conference.

  • Reviewer, Ad Hoc Reviewer, European Journal of Marketing.
  • Reviewer, Ad Hoc Reviewer, Journal of Consumer Behaviour. 

 

  • Member, Academy of Marketing Science.
  • Member, American Marketing Association.
  • Member, Beta Gamma Sigma.
  • Member, European Marketing Academy.
  • Member, European Social Marketing Association.
  • Member, UK Academy of Marketing.
 

Journal Publications

  • Chamberlain, L., Lee, N., Cadogan, J. (2014). Material and efficient cause interpretations of the formative model: resolving misunderstanding and clarifying conceptual language. AMS Review, 4(1), 1-12. 
  • Bascoul, G., Schmitt, J., Rasolofoarison, D., Chamberlain, L., Lee, N. (2013). Using an Experiential Business Game to Stimulate Sustainable Thinking in Marketing Education. Journal of Marketing Education, 35(2), 168-180.

  • Lee, Nick. Cadogan, John. and Chamberlain, Laura (2013) “The MIMIC model and formative variables: problems and solutions” Academy of Marketing Science Review
  • Lee, Nick. Cadogan, John. and Chamberlain, Laura (2013) “Formative variables are unreal variables: why the formative MIMIC model is invalid” Academy of Marketing Science Review
  • Javor, Andrija. Kolle, Monika. Lee, Nick. Chamberlain, Laura. and Ransmayr, Gerhard. (2013) “Neuromarketing and Consumer Neuroscience: Contributions to Neurology” BMC Neurology Vol. 13 (13)
  • Bascoul, Ganaël, Schmitt, Julien. Rasolofoarison, Dina. Chamberlain, Laura Lee, Nick (2013) “Using an Experiential Business Game to Stimulate Sustainable Thinking in Marketing Education” Journal of Marketing Education Special Issue “Ethics, Corporate Social Responsibility, and Sustainability in Marketing Education”
  • Lee, Nick, Broderick, Amanda, Chamberlain, Laura (2007) “What is Neuromarketing? A Discussion and Agenda for Future Research” International Journal of Psychophysiology Vol.63 (2)
  • Lee, Nick and Chamberlain, Laura (2007) “Neuroimaging and Psychophysiological Measurement in Organizational Research: An Agenda for Organizational Cognitive Neuroscience.” Annals of the New York Academy of Sciences, Vol. 1118, pp18-43
  • Chamberlain, Laura and Broderick, Amanda (2007) “The Application of Physiological Observation Methods to Emotion Research” Qualitative Market Research: An International Journal Vol.10 (2)
  • Chamberlain, Laura (2007) “Book Review: Eye Tracking Methodology; Theory and Practise” Qualitative Market Research: An International Journal Vol.10 (2)

Presentations Given

  • Chamberlain, L., Schmitt, J., Bascoul, G., Rasolofoarison, D., Lee, N., 42nd European Marketing Academy Conference (EMAC), "“Consumers’ biased perceptions of the environmental impact of products, and their influence on advertising efficiency," Istanbul, Turkey. (2013)
  • Ackfeldt, A., Chamberlain, L., Clarke, E., SRHE Annual Conference 2012: What is Higher Education for? Shared and contested ambitions, "The words we say will teach, if we practise what we preach:  Developing a new discourse to encourage cultural changes in higher education," Newport, UK. (December 12, 2012 - December 14, 2012)
  • Chamberlain, L., Lee, N., AMA Winter Marketing Educators' Conference, "The talent myth in sales," St Petersburg USA. (February 17, 2012 - February 19, 2012)
  • Lee, N., Chamberlain, L., AMA Winter Marketing Educators' Conference, "The talent myth in sales," St Petersburg USA. (February 17, 2012 - February 19, 2012)
  • Chamberlain, L., Lee, N., 40th European Marketing Academy Conference (EMAC), "Emotional responses to threat appeals," Ljubljana, Slovenia. (2011)
  • Chamberlain, L., Lee, N., 7th Customer Research Academy Workshop (CRAWS) Conference, "Widening the consideration of emotional responses to threat appeal stimuli," Manchester, UK. (2011)
  • Chamberlain, L., Lee, N., Aston University Research Day, "Widening the consideration of emotional responses to threat appeal stimuli," Birmingham, UK. (2011)
  • Chamberlain, L., Broderick, A. J., Sustainable Marketing Leadership A synthesis of polymorphous axioms, strategies and tactics  Proceedings of 35th EMAC Conference, "A conceptualisation of emotional responses to fear appeals," Athens University of Economics: Greece. (May 23, 2006 - May 26, 2006)
  • Chamberlain, L., Broderick, A. J., 34th European Marketing Academy Conference (EMAC), "A categorisation of threat appeals," Milan, Italy. (2005)

Book Contributions

  • “Viewpoint: Research Design” in Lee, Nick with Ian Lings (2008) Doing Business Research, Sage: London

Administrative Roles and Responsibilities

  • Marketing Group Representative, Technology Strategy Group, School. (2011 - Present)
  • Member, Aston Business School Ethics Committee, School. (2011 - Present)
  • Marketing Group Social Secretary, School. (2010 - Present)
  • Module Leader, Consumer Behaviour school, School.
  • Module Leader, UG Advanced Consumer Behaviour School, School.

 

Employable Graduates; Exploitable Research