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Dr Kishore Gopalakrishna Pillai

Marketing Group

Kishore 2012

Position: Reader in Marketing
Email: k.pillai@aston.ac.uk Phone: +44(0) 121 204 3227
Room: ABS241 

  • Ph.D. in Marketing, Florida State University, August 2005.
  • M.B.A., Indian Institute of Management, Calcutta, 1994.
  • B.A. (Economics), University of Kerala, 1992.
  • Lecturer in Marketing, Leeds University Business School (Sep 2005- July 2009)
  • Senior Lecturer in Marketing, Leeds University Business School (August 2009-August 2011)
  • Assistant Director of Research Degree Programmes – LUBS (2009 Jan – 2011 August)

  • PhD representative of Marketing division, LUBS (2009 Jan – 2011 August)

  • Reader in Marketing, Aston Business School (September 2011 onwards)
Doctoral Seminar in Consumer Behaviour Theory Principles of Marketing (Undergraduate)

Journal Articles

  • Evanschitzky, Heiner, Gopalkrishnan R. Iyer, Kishore Gopalakrishna Pillai, Peter Kenning, and Reinhard Schutte (2013), “Service Innovations in Retailing: Consumer Trial, Continuous Usage, and Economic Benefits” Forthcoming in the Journal of Product Innovation Management. 
  • Meng-Lewis, Yue, Des Thwaites and Kishore Gopalakrishna Pillai (2013), “Effectiveness of Olympic Sponsorship by Foreign and Domestic Companies” Forthcoming in the International Journal of Sports Marketing & Sponsorship.
  • Meng-Lewis, Yue, Des Thwaites, and Kishore Gopalakrishna Pillai (2013), “Consumers’ Responses to Sponsorship by Foreign Companies”, European Journal of Marketing, 47, 11/12, 1910-1930.
  • Pillai, Kishore Gopalakrishna and V. Kumar (2012), “The Differential Effects of Value Consciousness and Coupon Proneness on Consumers’ Persuasion Knowledge of Pricing Tactics,” Journal of Retailing, 88,1, 20-33.
  • Pillai, Kishore Gopalakrishna, Constantine Katsikeas, and Caterina Presi (2012), “Print Advertising: Typesize Effects”, Journal of Business Research, 65, 6, 865-868.
  • Pillai, Kishore Gopalakrishna, Ronald Goldsmith and Michael Giebelhausen (2011), “Negative Moderating Effect of General Self Efficacy on the Relationship between Need for Cognition and Cognitive Effort,” Psychological Reports, 109, 1, 127-136.
  • Pillai, Kishore Gopalakrishna and Soonhong Min (2010), “A Firm’s Capability to Calibrate Supply Chain Knowlwedge”. Industrial Marketing Management, 39, 8, 1365-1375.
  • Pillai, Kishore Gopalakrishna (2010), “Managers Perceptual Errors Revisited: The Role of Knowledge Calibration”, British Journal of Management, 21, 2, 299-312.
  • Pillai, Kishore Gopalakrishna and Ronald Goldsmith (2008), “How Brand Attribute Typicality and Consumer Commitment Moderate the Influence of Comparative Advertising”, Journal of Business Research, 61, 9, 933-941.
  • Pillai, Kishore Gopalakrishna and Charles Hofacker (2007), “Calibration of Consumer Knowledge of the Web”, International Journal of Research in Marketing, 24, 254-267.
  • Pillai, Kishore Gopalakrishna and Ronald Goldsmith (2006), “Calibrating Managerial Knowledge of Customer Feedback Measures: A Conceptual Model”, Marketing Theory, 6, 2, 223-243.
  • Pillai, Kishore Gopalakrishna (2006), “Networks and Competitive Advantage: A Synthesis and Extension”, Journal of Strategic Marketing, 14, 2, 129-145.
  • Giunipero, Larry, Kishore Gopalakrishna Pillai, Stephen Chapman, and Ronald Clarke (2005), “A Longitudinal Examination of JIT Purchasing Practices”, International Journal of Logistics Management, 16, 1, 51-70.
  • Pillai, Kishore Gopalakrishna and Arun Sharma (2003), “Mature Relationships: Why Does Relational Orientation Turn into Transactional Orientation?” Industrial Marketing Management, 32, 8, 643-651.
  • Sharma, Arun and Kishore Gopalakrishna Pillai (2003), “The Impact of Transactional and Relational Strategies in Business Markets: An Agenda for Inquiry”, Industrial Marketing Management, 32, 8, 623-626.
  • Pillai, Kishore Gopalakrishna and Arun Sharma (2003), “The Survival of Internet Based B2B Exchanges: The Critical Role of Relationships”, Journal of Relationship Marketing, 2, ¾, 53-67.

Book Chapters and Reports

  • Goldsmith, Ronald E. and Kishore Gopalakrishna Pillai (2009), “Knowledge Calibration”, in Encyclopaedia of Knowledge Management, Idea Group Inc.
  • Goldsmith, Ronald E. and Kishore Gopalakrishna Pillai (2006), “Knowledge Calibration”, in Encyclopaedia of Knowledge Management, Idea Group Inc, 311-316.
  • Pillai, Kishore Gopalakrishna and Arun Sharma (2003), “The Survival of Internet Based B2B Exchanges: The Critical Role of Relationships,” In Customer Relationship Management in Electronic Markets, David Bejou and Gopalakrishnan R. Iyer (Eds.). Haworth Press.
  • Donovan, J.A, E.K. Pellegrini, K.G. Pillai, J. Rossomme, and C.S. Schriesheim (2004), Methods in Leadership in The Nature of Leadership, Ed. J. Antonakis, A. Cianciolo, and R. Sternberg. Thousand Oaks, CA:Sage.
  • Pillai, Kishore Gopalakrishna, Melanie Provost and Pan Yue (2001), “Marketing to and Serving Customers Through the Internet” Conference Summary, George Zinkhan (editor), MSI Report No.01.122

Invited Talks

  • Consumers’ Confidence in their Knowledge: Implications for Brand Management. Invited talk delivered at the 17th Asia Brand Congress, Mumbai, Sep 25-26, 2008.

Conference Presentations

  • Pillai, Kishore Gopalakrishna, Michael Brusco, Ronald Goldsmith, and Charles Hofacker (2012), "Consumer Knowledge Discrimination," Poster presented at the EMAC, Lisbon.
  • Pillai, Kishore Gopalakrishna (2011), “Some Antecedents of Consumers’ Pricing Tactics Persuasion Knowledge,” Poster presented at EMAC, Ljubljana.
  • Pillai, Kishore Gopalakrishna and V. Kumar (2010), “The Differential Effects of Value Consciousness and Coupon Proneness on Consumers’ Persuasion Knowledge of Pricing Tactics,” Paper presented at the Babson Annual Pricing Conference, Boston.
  • Min, S. and Pillai, Kishore Gopalakrishna (2009), “A Model of Knowledge Calibration for Global Supply Chain Management,” Paper presented at the World Marketing Congress, Oslo.
  • Pillai, Kishore Gopalakrishna, Ronald Goldsmith, and Michael Giebelhausen (2008), “General Self-Efficacy, Knowledge Calibration, and Consumer Decision Making” Paper presented at Society for Marketing Advances, St. Petersburgh.
  • Pillai, Kishore Gopalakrishna, Caterina Presi, and Constantine Katsikeas (2008), “Advertising Comprehension: Role of Confidence”, Paper presented at EMAC, Brighton.
  • Pillai, Kishore Gopalakrishna (2008), “Social Capital and Coproduction in Knowledge Intensive Business Services”, Paper presented at the Global Marketing Conference, Shanghai.
  • Pillai, Kishore Gopalakrishna, Mark Easterby-Smith, and Gerard P. Hodgkinson (2007), “Organizational Metaknowledge”, Paper presented at the Annual Conference of British Academy of Management, Warwick.
  • Pillai, Kishore Gopalakrishna (2007), “Determinants of Managers’ Perceptions of Organizational Competence”, poster presented at EMAC, Reykjavik.
  • Pillai, Kishore Gopalakrishna and Soonhong Min (2007), “A Model of Knowledge Calibration in Global Supply Chain Management,” Presented at the World Marketing Congress, Verona, Italy
  • Pillai, Kishore Gopalakrishna and Ronald Goldsmith (2005), “Miscalibration as a Substitute to Strategy in High Velocity Environments,” Presented at the Academy of Marketing Science Annual Conference, Tampa, FL.
  • Pillai, Kishore Gopalakrishna (2005), “Social Capital in Co-Production Environments- A Conceptual Model for Knowledge Intensive Business Services.” Presented at the AMS Annual Conference, Tampa, FL.
  • Pillai, Kishore Gopalakrishna (2004) “The Effects of Experience and Age on Relational Orientation,”  Presented at the Academy of Marketing Sciences Annual Conference, Vancouver, BC.
  • Pillai, Kishore Gopalakrishna and Ronald E. Goldsmith (2004) “Effects of Comparative Advertising: Moderating Role of Attribute Typicality and Commitment,” Presented at the Academy of Marketing Sciences Annual Conference, Vancouver, BC.
  • Pillai, Kishore Gopalakrishna and Ronald E. Goldsmith (2002), “Technology Turbulence and Customer Orientation: A New Perspective,” Paper presented at the Academy of Marketing Sciences Annual Conference, Sanibel Islands, FL.
  • Pillai, Kishore Gopalakrishna (2002), “Relational View of Competitive Advantage-Towards a Network Perspective,” Paper presented at the AMA winter conference, Austin, Texas.
  • Pillai, Kishore Gopalakrishna (2002), “Network Perspectives in Purchasing,” Paper presented at the AMA winter conference, Austin, Texas.

Book Reviews

  • Pillai, Kishore Gopalakrishna (2005), Book Review of “Spectrum Auctions And Competition in Telecommunications”, Gerhard Illing and Ulrich Kluh (Eds.), Journal of Business to Business Marketing, 12, 4, 103-106.

Editorial Board

  • Journal of Business Research
  • Industrial Marketing Management

Reviewing

  • Reviewer- Journal of Retailing, Journal of Management Studies, British Journal of Management, Service Industries Journal, Marketing Intelligence and Planning.
  • Reviewer – For several conferences including AMA, AMS, EMAC and WMC.

Other

  • Co-chair of Entrepreneurship and Small Business Track, World Marketing Congress 2009, Oslo.
  • Co-editor of a special issue of Industrial Marketing Management (2003) on Transactions versus Relationships.
  • Awarded ‘Brand Leadership Award’ at the Asia Brand Congress 2008, in recognition of contributions to the marketing profession.
  • Author of a novel (Ambition’s Curse, 2009) and a collection of poems (Plainspeak, 1996), both of which attracted favourable reviews from the English press in India.

Employable Graduates; Exploitable Research