.

Dr Julien Schmitt

Marketing Group

Julien Schmitt

Julien is a Lecturer in Marketing at Aston Business School since September 2011. He obtained his PhD from HEC Paris in 2009 and spent two years at Loughborough University from 2009 to 2011. Previously, he spent several years in industry as a Brand Manager in a multinational company. Julien’s main research areas of interest are Shopping Behaviour (in-store consumer behaviour and shopping motivations) and Advertising (advertising models and consumer information processing).

Julien’s research has been presented at several international conferences and is published or forthcoming in academic journals such as Journal of Marketing Research, Journal of Marketing Education and Advances in Consumer Research. Julien is also a member of the Editorial Board of European Management Journal.

Julien is the organiser of the Aston Marketing Research Camp and is co-responsible for the Aston-Müller partnership on teaching/research/student placement.

Position: Lecturer
Phone:
0121 204 3999
Email: j.schmitt@aston.ac.uk
Room: ABS244
  • PhD (HEC Paris, France)
  • Msc Marketing Research, Paris-Dauphine University, France
  • MSc in Management [Grande Ecole] - Essec Business School, France

Journal Publications

  •   Feiereisen, Stéphanie., Rasolofoarison, Dina, de Valck, Kristin, and Schmitt, Julien (2014), ''The End of Stigma? Understanding the Dynamics of Legitimisation in the Context of TV Series Consumption'', Advances in Consumer Research, Forthcoming.
  • Bascoul, Ganaël, Schmitt, Julien, Rasolofoarison, Dina, Chamberlain, Laura and Lee, Nick (2013), ''Using an Experiential Business Game to Stimulate Sustainable Thinking in Marketing Education'', Journal of Marketing Education, Forthcoming.

  • Van den Bergh, Bram, Schmitt, Julien and Warlop, Luk, (2011) ''Embodied Myopia'', Journal of Marketing Research, 48 (Dec), 1033-1044.

  • Van den Bergh, Bram, Schmitt, Julien, Dewitte, Siegfried and Warlop, Luk (2011), ''Bending Arms, Bending Discounting Functions. How Motor Actions Affect Intertemporal Decision-Making'', Advances in Consumer Research, 38.

  • Schmitt, Julien (2010), ''Drawing Association Rules Between Purchases and in-store Behavior: An Extension of the Market Basket Analysis'', Advances in Consumer Research, 37, 156-158.

Book Chapters

  • Cooper et al. (2013), Wiley Encyclopedia of Management, Vol.9: Marketing, 3rd ed., forthcoming. (Articles: “Motivation” and “Attribution Theory”).

Referred Conference Publications (Selected)

  • Feiereisen, S., Rasolofoarison, D., de Valck, K., Schmitt, J. (2013) “The End of Stigma? Understanding the Dynamics of Legitimisation in the Context of TV Series Consumption”, European Association for Consumer Research, Barcelona, Spain

  • Farrell, Andrew M., Sood, Aarti, Dewsnap, Belinda and Schmitt, Julien (2013), ''Student morningness-eveningness type and performance: does class timing matter? '', Proceedings of the 42nd European Marketing Academy Conference (EMAC), Istanbul, Turkey.

  • Bascoul, Ganaël, Schmitt, Julien, and Rasolofoarison, Dina (2011), ''Consumers' biased perceptions of the environmental impact of products: influence on advertising efficiency'', Academy of Marketing Science Annual Conference, Coral-Gables, Florida, USA.

  • Schmitt, Julien, Bascoul, Ganaël, and Srinivasan, Shuba (2010), ''Asymmetric Advertising Impact'', Proceedings of the 39th European Marketing Academy Conference (EMAC), Copenhaguen, Denmark.

  • Schmitt, Julien, and Rasolofoarison, Dina (2010), Les motivations pour le magasinage : Démêler les impacts des motivations individuelles et des motivations liées au contexte, Proceedings of the French Marketing Association Annual Conference (AFM), Le Mans, France.

  • Schmitt, Julien, and Bascoul, Ganaël (2009), ''Asymmetric Advertising Responses'', INFORMS Marketing Science Conference, Ann Arbor, USA, 1p (abstract).

  • Schmitt, Julien (2009), ''Drawing Association Rules Between Purchases and In-Store Behavior: An Extension of the Market Basket Analysis'', Proceedings of the 38th European Marketing Academy Conference (EMAC), Nantes, France.

  • Schmitt, Julien, and Bascoul, Ganaël (2009), ''Réponses Publicitaires Par Medias'', Proceedings of the French Marketing Association Annual Conference (AFM), London, UK.

  • Schmitt, J., Bascoul, G. and Srinivasan, S. (2009), ''Asymmetric Impact of Advertising'', Proceedings of the 5th Marketing Dynamics Conference, Hamilton, New Zealand.

  • Schmitt, Julien (2008), ''Analysis of Consumer In-Store Physical Shopping Behavior and its Relationship with Purchases'', Summer Educators' Conference of the American Marketing Association (AMA), San Diego, USA.

  • Schmitt, Julien and Bascoul, Ganael (2008), ''Drawing Association Rules Between Purchases and In-Store Behavior: An Extension of the Market Basket Analysis'', INFORMS Marketing Science Conference, Vancouver, Canada.

Awards

  • 2010 Fnege-AFM Award for the Best French Dissertation in Marketing
  • 2010 HEC-Foundation Award for the Best Dissertation in Management Science
  • 2007 Havas Media Research Award 

Employable Graduates; Exploitable Research