Julien is a Lecturer in Marketing at Aston Business School since September 2011. He obtained his PhD from HEC Paris in 2009 and spent two years at Loughborough University from 2009 to 2011. Previously, he spent several years in industry as a Brand Manager in a multinational company. Julien’s main research areas of interest are Shopping Behaviour (in-store consumer behaviour and shopping motivations) and Advertising (advertising models and consumer information processing).
Julien’s research has been presented at several international conferences and is published or forthcoming in academic journals such as Journal of Marketing Research, Journal of Marketing Education and Advances in Consumer Research. Julien is also a member of the Editorial Board of European Management Journal.
Julien is the organiser of the Aston Marketing Research Camp and is co-responsible for the Aston-Müller partnership on teaching/research/student placement.