With significant experience in both commercial and academic settings, John is committed to exploring and communicating the value of marketing, and effective marketing practice, to academic and business audiences.
Passionate about teaching quality and the student experience, John enjoys working with undergraduate, postgraduate and executive audiences, and has received several teaching awards in these areas. With varied research interests, current projects cluster around issues of strategic marketing, strategic planning and decision making, sales relationships and social media. His work has been published, or is forthcoming in, the International Journal of Management Reviews, the Journal of Business Research, the European Journal of Marketing, the Journal of Strategic Marketing, the Journal of Personal Selling and Sales Management and the Journal of Marketing Management.
Prior to pursuing an academic career, John held a number of senior management roles in retail, wholesale and construction sectors.