.

Dr Ian Combe

 

Marketing Group

Ian Combe

Ian's research interests lay in a range of topics that interface between marketing and strategic management such as strategic orientation, strategic flexibility, strategy practice and managing service quality. He is experienced in conducting case study research and in the use of cognitive research methods such as sorting technique, laddering technique and cognitive mapping. His work has been published in journals such as European Journal of Marketing, Journal of Marketing Management and Managerial Auditing.

Position: Lecturer in Marketing Strategy 

Phone: +44(0)121 204 3181 Email: i.combe@aston.ac.uk Room: ABS245

  • Ph D, Aston University, 2006. Subject: Strategic Operations in Practice
  • MSc, Aston University, 1993.
  • City and Guilds Certificate, 1991. Subject: Further and Adult Education Teaching
  • BSc, University of London, 1977. 

Academic

  • Lecturer, Aston Business School. (June 2008 - Present)
  • Senior Lecturer, London Metropolitan Business School. (September 1999 - June 2008)
  • Teaching Fellow, Aston Business School. (September 1996 - September 1999)
  • Visiting Lecturer, Aston Business School. (September 1995 - September 1996)

  Professional

  • Various positions in industry. (September 1977 - September 1995)
  • Research Methods Course (RMC II, Qualitative research) PhD (2011 – current)
  • BB0050, Marketing
  • BD2M2M, Marketing
  • BFD102, The Philosophy of Management Research
  • BMM604, Marketing Strategy. Postgraduate MSc and MBA (1999 - current)
  • BMM646, Analysis for Dissertation Research
  • BMM690, Marketing Strategy
  • BUP100, Undergraduate Placement Assessment
  • DISS1, Dissertation Part 1
  • DISS2, Dissertation Part 2
  • DR2SUP, Doctoral Supervision 2
  • DR3SUP, Doctoral Supervision 3
  • XPBA01, Placement 
  • Introduction to Marketing Management. Undergraduate 1st year (1996 – 1999; 2007 - 2009) 
  • Marketing Management. Undergraduate 2nd year (1995 - 1999)
  • Marketing and International Business. Undergraduate 2nd year. (1995 - 1999)
  • Marketing Planning and Control. Undergraduate final year (2005 - 2008)
  • Contemporary Issues in Marketing. Postgraduate (2000 - 2008)
  • Marketing Strategy. Undergraduate final year (1999 - 2010)
  • Analysis for Dissertation Research MSc (2011 – 2013)
Ian's research interests lay in a range of topics that interface between marketing and strategic management such as strategic orientation, strategic flexibility, strategy practice. He is experienced in conducting case study research and in the use of cognitive research methods such as sorting technique, laddering technique and cognitive mapping. His work has been published in journals such as European Journal of Marketing, Journal of Marketing Management and Managerial Auditing.
  • £ (GBP) 122,406.00, Sponsored by KTP/Aquarius. "To develop management processes and culture for effective communication with commissioning bodies to secure new service development opportunities through introduction of effective tender responses." With Combe, Ian. (October 2010 - Present).
  • £ (GBP) 124,724.84, Sponsored by KTP / FactoryMaster Ltd. "The development and implementation of a business strategy to reposition FactoryMaster from a product-focussed organisation, to one that is market orientated, whilst maintaining its technical excellence". With Rudd, John (Principal), Combe, Ian (Co-Principal). (October 29, 2010 - December 31, 2012).
  • £ (GBP) 26,800.00, Sponsored by Enterprise Ireland. "Design, Delivery and Management of a Management Team Development Programme for Enterprise Ireland SME Clients". With Tapinos, Efstathios (Principal), Hart, Mark (Co-Principal), Theodorakopoulos, Nicholas (Co-Principal), Baines, Timothy (Co-Principal), Davis, Ann (Co-Principal), Combe, Ian (Co-Principal), Izushi, Hiro (Co-Principal).
  • £260,000 Knowledge Transfer Partnership Scheme 2010; The development and implementation of a business strategy to reposition FactoryMaster from a product-focussed organisation, to one that is market-oriented, whilst maintaining its technical excellence. With Dr. J. Rudd, Prof. I. Nabney and Dr. J. Van Mourik.
  • £3, 000 Index project 2009; Internet Food Market Review. With Dr. A. M. Farrell.
  • £ 85,000 Knowledge Transfer Partnership Scheme 2006; To develop and launch a revolutionary new platform and associated products in the UK, European and Chinese market places, for the converging voice, data and video telecommunications markets. With Dr. L. Rayman-Bacchus.
  • £5,000 European Union Enterprise Bureau 2006; IT Consultancy Market Review.
I have successfully supervised over one hundred and twenty Research Dissertations at Masters Level through full-time mode and over one hundred through distance learning mode. I have successfully supervised one DBA student to completion and am currently supervising three PhD students.
  • Fellow of The Higher Education Academy (Ref: 12621)
  • Member of British Academy of Management
 

Selected Journal Publications

Selected Refereed Conference Presentations

  • Combe, I., Carrington, D.J, ESRC research capacity building clusters, "Market oriented cognitive subcultures in a multiple stakeholder environment," Birmingham. (2013)

  • Carrington, D. J. & Combe, I. A. Marketing Cultural Beliefs and Stakeholder Orientations, Presented to the British Academy of Management Annual Conference, Sept. 2012.
  • Botschen, G. & Combe, I. A. Developing the Strategic Brand Identity of Retail Organizations: A Resonance Based Socio-cultural Perspective, Presented to 19th International Conference on Recent Advances in Retailing and Services Science, Vienna, Austria, July 2012.
  • Botschen, G., Combe, I. A. & Koll, O. The Attraction of Aesthetic Store Atmospherics, Presented to 1st International Colloquium on Global Design and Marketing, University of Lincoln, Dec. 2011.
  • Haji, I., Combe, I. A. & Farrell, A. F. How Consumers Conceptualise Negative Brand Personality, Presented to the British Academy of Management Annual Conference, Sept. 2011.
  • Combe, I. A. The Seven Year Itch: A Longitudinal Study of Management Cognition, Presented to the British Academy of Management Annual Conference, Sept. 2011.
  • Combe, I. A., Greenland, S. & Coshall, J. (2009) The Measurement Dependency of Strategy Practice: The Issue of Importance in Services, Presented at the British Academy of Management Annual Conference, Sept. 2009.
  • Combe, I. A. & Greenley, G. E. (2008) Emergent Strategic Flexibility, Presented at the British Academy of Management Annual Conference, Sept. 2008.
  • Combe, I. A. (2007) The Embeddedness of Strategy Practice: A Cognitive Investigation, Presented at the British Academy of Management Annual Conference, Sept. 2007.
  • Combe. I. A. & Greenley, G. E. (2000) Strategic Flexibility: A Cognitive Perspective, Presented at the British Academy of Management Annual Conference, Sept. 2000.
 

Evidence of Esteem

  • Guest editor for special edition of European Journal of Marketing: Marketing and Flexibility,
    http://www.emeraldinsight.com/journals.htm?issn=0309-0566&volume=46&issue=10
  • Key Note presentation: Strategic Flexibility and the Brand, the EBEA annual conference 2012 – Going for Gold!, June 2012
  • Invited presentation to Faculty at Stockholm Business School: Structured Data Collection Techniques for Qualitative Research, Feb. 2013
  • Invited presentation to Faculty at Stockholm Business School: Developing Deep Insights into Strategic Flexibility, Feb. 2013

Administrative Roles and Responsibilities

  • Course Director, MSc Marketing Management, School. (September 2008 - 2012) 
  • MSc/EMM Course Committee member, School. 
  • PG Exam Boards Marketing Representative, School. 
  • PG Teaching and Learning Committee member, School.  

Employable Graduates; Exploitable Research