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Dr Erik Mooi

Marketing Group

Erik Mooi

Erik Mooi is a senior visiting lecturer at Aston Business School. His research focuses on interorganizational governance issues and in particular contracting. He works on topics such as contracting for procurement, licensing contracting, and franchising contracting.

Position: Senior Lecturer
Phone:
+44(0)121 204 3119
Email: e.a.mooi@aston.ac.uk
Room: ABS233
  • Ph D, Free University of Amsterdam, 2007.
  • MSc, Free University of Amsterdam, 2000.
  • BSc, University of Groningen, 1996.

Academic

  • Visiting Senior Lecturer, Aston Business School. (August 1, 2012 - Present)
  • Lecturer, Aston Business School. (2007 - July 31, 2012)
  • Research Fellow, Aston Business School. (2005 - 2007)
  • RA/TA, Free University of Amsterdam. (2000 - 2005)

  • Business Marketing
  • Governance
  • Licensing
  • Franchising 
  • Marketing Strategy

Recent Awards and recognitions

  • 2012 Grant from ISBM (Penn state) for $8,790.
  • Winner of the best Marketing textbook award by the German Association for Professors in Business Research (VHB) in 2012.

 I currently supervise Ms. Nilawan Ouraiprywan together with Dr. David Gilliland and Prof. Nick Lee. Previous PhD students include Dr. Neil Shepherd, jointly supervised with Dr. Ian Combe and Dr. John Rudd. Neil is placed as a lecturer at Aston Business School.

  • Fellow, Higher Education Academy.
  • Member, American Marketing Association.
  • Member, European Academy of Marketing.

Recent Article Publications

  • Mooi, E., Gilliland, D. (2013). How contracts and enforcement explain transaction outcomes. International Journal of Research in Marketing.

  • Shipton, H., Zhou, Q., & Mooi, E. A. (2013). Is there a global model of learning organizations? An empirical, cross-nation study. International journal of human resource management, TBA(TBA), TBA.
  • Mooi, E. A., & Frambach, R. T. (2012). Encouraging Innovation in Business Relationships—A Research Note. Journal of Business Research, 65(7), 1025-1030.
  • Ringle, C. M., Sarstedt, M., & Mooi, E. A. (2010). Response-Based Segmentation Using FIMIX-PLS. Theoretical Foundations and an Application to American Customer Satisfaction Index Data. Annals of Information Systems, 8(1), 19-49.
  • Mooi, E. A., & Ghosh, M. (2010). Contract Specificity and its Performance Implications. Journal of Marketing, 74(2), 105-129.
  • Mooi, E. A., & Frambach, R. T. (2009). A Stakeholder Perspective on Buyer-Supplier Conflict Journal of marketing Channels, 16(4), 291 - 307.

  Books

  • Mooi, E.A., Transaction Cost Analysis (2013) Eds. Cary L. Cooper, Volume 9 Marketing of the Wiley Encyclopedia of Management, 3rd edition.
  • Mooi, E.A., Sarstedt, M., “A Concise Guide to Market Research: The Process, Data, and Methods (Using IBM SPSS Statistics).” (2011), Heidelberg, Germany: Springer.
  • Reviewed in Erik Mooi and Marko Sarstedt - A Concise Guide to Market Research: the Process, Data, and Methods Using IBM SPSS Statistics, 2011,Tobias Schütz, International Journal of Market Research, 53(4).
  • Won the best marketing textbook award by the German Association for Professors in Business Research in 2011.
  • Mooi, E.A., “Inter-organizational cooperation, conflict, and change.” (2007) Amsterdam, Netherlands, Rozenberg Publishers-Thela Thesis.

Recent Conference Proceedings 

  • Mooi, E., Antia, K. D., Ghosh, M., American Marketing Association Winter Educators Conference - "Emerging Perspectives in Business-to-Business Exchange", "The Governance of Multiple Transactions: The Performance Impact of Generalized and Localized Governance Deviations." (2014) 
  • Cai-Hui, L., Sanders, K., Shipton, H., Min Sun, J. J., Mooi, E., Academy of Management Annual Meeting, "The Missing Link between HRM and Organizational Performance: An Examination of Customer-Linking Capabilities," Philadelphia, Pennsylvania, USA. (August 1, 2014 - August 5, 2014) 
  • Cai-hui, L., Sanders, K., Shipton, H., Min Sun, J., Mooi, E., IACMR Beijing Conference, "The Missing Link between HRM and Organizational Performance: An Examination of Customer-Linking Capabilities." (June 18, 2014 - June 22, 2014) 
  • Mooi, E., Wuyts, S., Marketing Science, "Stock Market Reactions to Technology Licensing Contracts." (July 11, 2013)
  • Mooi, E., FaDo Seminar, VU University, Amsterdam, The Netherlands. (March 28, 2013) 
  • Erik Mooi, Kersi D. Antia, and Mrinal Ghosh, The Governance of Multiple Transactions: Discriminating Alignment and Performance Implications, ISBM Academic Conference 2012, August 15-16 2012.
  • Shipton, H. Zhou, Q, Mooi E.A. (2009), ORGANIZATIONAL LEARNING IN A GLOBAL CONTEXT, Academy of Management Annual Meeting, August 7-11, Chicago, Illinois
  • Mooi, E.A., van Herk, H, de Jong, A, Theoharakis, V, Strategic Responses of Firms towards the Impact of National Culture on Innovativeness, Marketing Science Conference, Ann Arbor Michigan, 4-6 June 2009.
  • Shipton, H. Zhou, Q, Mooi E.A. (2009), Learning in a global context: The role of customer orientation, Concern for employees and commitment of learning, European Academy of Management Conference, Liverpool on 11-14 May 2009
  • Mooi, E.A., Gilliland, D.I. (2008),Exploring the dimensions and transactual outcomes of business contracts”, Proceedings of the summer 2008 American Marketing Association Summer Educators Conference, August 2008, San Diego, the United States.
  • Mooi, E.A., Gilliland, D.I. (2008),Exploring the dimensions and transactual outcomes of business contracts”, Proceedings of the 37th Conference of the European Marketing
    Academy, May 2008, Brighton University, the United Kingdom.

Employable Graduates; Exploitable Research