.

Dr Anna Ackfeldt 

Marketing Group

Anna Ackfeldt

Dr Anna Ackfeldt is a Lecturer in Marketing, Senior FME Fellow and a Fellow of Higher Education Academy.  She is the Marketing Group Learning & Teaching Convenor.

Anna's research interests lie in the areas of services management and service strategy, which are greatly influenced by her past industry experience. Anna has spent over 10 years gaining experience in services marketing and management in hospitality and travel service organisations.

Anna has teaching experience in Australia, Sweden and the UK. She has been involved in teaching Services and Relationship Marketing (under-graduate and post-graduate), Consumer Behaviour, Introduction to Marketing, Marketing Research (under-graduate and post-graduate), Current Issues in Retailing, The Business Game, Marketing Management, Services Marketing Management and Marketing Strategy.

Position: Lecturer
Tel: 0044 (0) 121 204 3012
Email: a.ackfeldt@aston.ac.uk
Room: ABS 232

  • Ph D, Aston University, 2007. Subject: Management (Services)
  • MA, Griffith University, 2001. Subject: Marketing Management
  • BCom, Griffith University, 1998. Subject: Economics and Marketing
  • Lecturer, Aston University. (April 2007 - Present)
  • Research Fellow, Aston University. (August 2004 - April 2007)
  • Research Assistant, Aston University. (September 2002 - June 2004)
  • PhD Student, Växjö University, Sweden. (September 2001 - August 2002)
  • Sessional Lecturer, Griffith University, Brisbane, Australlia. (February 1999 - November 2000)
Anna has teaching experience in Australia, Sweden and the UK. She has been involved in teaching Services and Relationship Marketing (under-graduate and post-graduate), Consumer Behaviour, Introduction to Marketing, Marketing Research (under-graduate and post-graduate), Current Issues in Retailing, The Business Game, Marketing Management, Services Marketing Management and Marketing Strategy. 

Anna's research interests lie in the areas of services management and service strategy, which are greatly influenced by her past industry experience. Anna has spent over 10 years gaining experience in services marketing and management in hospitality and travel service organisations. 

  • Tabrizi, Wendy - Operations & Information Mgmt - Supervisor - 1/10/1330/09/19
  • Tabrizi, Wendy - Aston University - Supervisor  - 1/10/1330/09/19
  • Lu, Rui - Marketing Group - 1/10/0919/03/12
  • Glanfield, Keith - Marketing Group Lead supervisor
  • Glanfield, Keith -  Marketing Group
  • Fellow, Higher Education Academy. (July 2008 - Present)
  • Fellow, Senior Foundation of Management Education. (2007 - Present)
  • Senior FME Fellow, Beta Gamma Sigma. (October 1999 - Present)

Refereed Journal Articles

  • Ackfeldt, A., Malhotra, N. (2013). Revisiting the role stress-commitment relationship: Can managerial interventions help?. European Journal of Marketing, 47, 353-374. www.emeraldinsight.com/journals.htm?issn=0309-0566&volume=47&issue=3/4&articleid=17042107
  • Ackfeldt, A., Malhotra, N. (2010). Do managerial strategies influence service behaviours? Insights from a qualitative study. International Journal of Customer Relationship Marketing and Management, 1(3), 43-55.
  • Ackfeldt, A., Wong, V. (2006). The antecedents of prosocial service behaviours: An empirical investigation. Service Industries Journal, 26(7), 727-745.
  • Ackfeldt, A., Coote, L. V. (2005). A study of organisational citizenship behaviours in a retail setting. Journal of Business Research, 58, 151-159.
  • Coote, L. V., Price, E., Ackfeldt, A. (2004). An investigation into the antecedents of goal congruence in retail-service settings. Journal of Services Marketing, 18(7), 547-559.

Presentations Given

  • Tabrizi, W., Ackfeldt, A., SRHE Annual Conference 2013: Experiencing higher education: Global Trends and Transformations, "Perceptions of learning and teaching quality in Higher Education: developing a culture of co-creation of value," Newport, UK. (December 11, 2013 - December 13, 2013)
  • Ackfeldt, A., Chamberlain, L., Clarke, E., SRHE Annual Conference 2012: What is Higher Education for? Shared and contested ambitions, "The words we say will teach, if we practise what we preach:  Developing a new discourse to encourage cultural changes in higher education," Newport, UK. (December 12, 2012 - December 14, 2012)
  • Ackfeldt, A., Malhotra, N., 2012 AIM International Annual Conference: Innovations in Marketing for Emerging Markets: Global Challenges and Opportunities, "Can we manage the influence of role stressors on organizational commitment of front-line employees?," Bangalore, India. (July 29, 2012 - July 30, 2012)
  • Ackfeldt, A., "Research presentation on services marketing and management research in the Higher Education context," Stockholm School of Economics (SSE), Stockholm, Sweden. (2010 - 2011)
  • Ackfeldt, A., Malhotra, N., Fay, D., AMA Winter Educator's Conference, "Investigating the moderating effects of managerial interventions on the role stress-commitment relationship," Tampa, Florida. (February 2009)
  • wong, V., Ackfeldt, A., Management Futures, BAM Conference 2005, "The effect of management strategies on employee attitudes and service behaviours: an illustrative case study." (2005)
  • Ackfeldt, A., Wong, V., Proceedings British Academy of Management Annual Conference, "The effect of management strategies on employee attitudes and service behaviours: An illustrative case study," Oxford. (September 13, 2005 - September 15, 2005)
  • Ackfeldt, A., Lings, L., Proceedings Australia & New Zealand Marketing Academy Conference, "A proposed investigation into the possible antecedents of prosocial service behaviours," Adelaide, Australia. (December 1, 2003 - December 3, 2003)
  • Ackfeldt, A., Coote, L. V., Australia and New Zealand Marketing Academy Conference, "An investigation of the antecedents of organisational citizenship behaviours in a retail setting," Gold Coast, Australia. (November 29, 2000 - December 1, 2000)

International Experience

  • Collaborative research, Stockholm School of Econimics, Sweden. (2009 - Present)

Administrative Roles and Responsibilities

  • Marketing Group Learning and Teaching Convenor, Department. (September 1, 2012 - Present)
  • Member, Learning & Teaching Convenor Committee, School. (September 2012 - Present)
  • Member, UG Learning and Teaching Committee, School. (September 2008 - August 2012)
  • Member, UG Single Honours Management Team Committee, School. (September 2008 - August 2012)
  • Member, UG Single Honours Staff Student Consultative Committee, School. (September 2008 - August 2012)
  • UG Course Director for the Marketing Programme, School. (September 2008 - August 2012)
  • Member, UG Working Party (Common First Year), School. (2010 - 2011)
  • Member, UG Working Party (Revision of the Module Reflection form), School. (July 2011 - September 2011)
  • Member, UG Working Party (Service Quality), School. (2009 - 2010)
  • Assistant PG Course Director. (September 2007 - August 2008)
  • Representative for Marketing Group on the ICT SPAM Committee, School. (January 2007 - August 2007)
  • Marketing Group’s representative on the TSG, TiLT and PCWP Committees, School. (September 2004 - August 2006)

  Other Professional Activities

  • External Examiner (MSc in Service Management), University of Buckingham, UK. (January 2011 - Present)
  • Ad hoc peer-reviewer, European Journal of Marketing. (2004 - Present)
  • Ad hoc peer-reviewer, Journal of Services Marketing. (2004 - Present)
  • Ad hoc peer-reviewer, Service Industries Journal. (2004 - Present)
  • Ad hoc peer-reviewer, British Journal of Management.
  • Ad hoc peer-reviewer, Journal of Marketing Management.

Employable Graduates; Exploitable Research