Dr Andrew M Farrell

Marketing and Strategy Group

Andrew M Farrell

Andrew has been a Lecturer in Marketing at Aston Business School since June 2009. His research interests lie in the areas of services marketing, leadership, and research methodology. His work has appeared in Journal of Business Research, Psychology & Marketing, Industrial Marketing Management, and others. Together with Professor Nick Lee (Loughborough University), he edited the Marketing volume of the 2014 Wiley Encyclopaedia of Management.

He is a Certified Member of the Market Research Society (CMRS), a Fellow of the Academy of Marketing Science (FAMS), and a Fellow of the Higher Education Academy (FHEA). He is a member of the editorial review board ofJournal of Marketing Theory & Practice and reviews, on an ad-hoc basis, for theEuropean Journal of Marketing, Journal of Business Research, Leadership Quarterly, Human Relations and the British Journal of Management. In addition, he has presented his work at a variety of national and international conferences.

Andrew was a finalist for the Best Paper Award at the 2001 Academy of Marketing Annual Conference and the 2007 Postgraduate Research Prize at Loughborough University. In 2011, Andrew was awarded the Outstanding Reviewer Award from the European Journal of Marketing, and in 2014 he received the Dean's Award for Innovation in Teaching.

In his spare time, Andrew is an avid follower of the NBA and, to a lesser extent, the NFL.

Position: Lecturer in Marketing and Research Group Convenor 

Phone: +44(0)121 204 4874
Email: a.m.farrell2@aston.ac.uk
Room: ABS233

  • PhD (Loughborough, UK)

  • BCA (Hons.) (Victoria University of Wellington, New Zealand)

  • BCA (Victoria University of Wellington, New Zealand)

  • Post-Graduate Certificate in Professional Practice (PGCPP) (Aston University, UK)

  • FAMS, Fellow of the Academy of Marketing Science

  • FHEA, Fellow of the Higher Education Academy

  • CMRS, Certified Member of the Market Research Society

  • Lecturer in Marketing, Aston Business School, 2009-date
  • Research Convenor, Marketing Group, 2014-date
  • Research Degrees Director, Marketing Group, 2014-date
  • Research Associate, Loughborough University, 2004-2009

Andrew currently teaches undergraduate and postgraduate Market(ing) Research modules (BM2217, BMM603 and BMM652). Andrew also teaches Doctoral students at Aston Business School. Previously, Andrew has been involved in teaching Marketing Management, International Marketing, Services Marketing, Consumer Behaviour and Advertising, and Research Methods at the undergraduate and postgraduate levels, as well as supervising numerous dissertation projects.

Andrew's primary research stream concerns the application of sociological and psychological theories to develop understanding of the manager—employee—customer (i.e. Service-Profit Chain) interfaces within organisations. With a particular emphasis upon services marketing and leadership processes, this research examines the contribution of various stakeholders towards such outputs as commitment, motivation, stress, satisfaction, service quality, service encounter quality, employee turnover, and organisational citizenship behaviours.

The secondary focus of Andrew’s work is the application of latent variable modelling techniques and how these techniques have filtered into the academic and practitioner community. Current research projects focus upon discriminant validity and confirmatory factor analysis assessment, with particular emphasis on the reporting of these procedures in marketing, management and organisational psychology literatures.

  • British Academy, Small Research Grant: Leveraging Collaborative Working by Managing Group Identities (Co-Applicant, PI: Dr Belinda Dewsnap, Loughborough)

  • KTP, Single Associate Grant: British Association of Social Workers, to develop a brand and marketing strategy (Support Academic, PI: Dr John Rudd, ABS)

  • Total Funding won: £400,000            

  • Dr. Iftakar Haji (completed 2013), Initial Placement: Loughborough University
  • Miss Joanna Pokorska (expected 2015), Initial Placement: University of Birmingham
  • Mr Olivier Sibai (expected 2015), Initial Placement: Birkbeck College, University of London
  • Mr David Carrington (expected 2016)
  • Editorial Review Board - Journal of Marketing Theory & Practice (2015 to date)
  • Ad hoc peer reviewer, British Journal of Management
  • Ad hoc peer reviewer, European Journal of Marketing
  • Ad hoc peer reviewer, Human Relations
  • Ad hoc peer reviewer, International Marketing Review
  • Ad hoc peer reviewer, Journal of Business Research
  • Ad hoc peer reviewer, Leadership Quarterly
  • American Marketing Association (Member)

  • Academy of Marketing Science (Fellow)

  • Higher Education Academy (Fellow)

  • Market Research Society (Certified Member)

  • Underlining denotes PhD student co-author

Journal Articles

  • Member of Aston University Student Disciplinary Committee

  • External Examiner for undergraduate Marketing programs at Bradford University Management School (2010-2014)

Excellent Different Distinctive