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Aarti Sood 

Marketing Group

Aarti Sood

Position: Lecturer in Marketing
Phone:+44(0)121 204 3466
Email: a.sood@aston.ac.uk
Room: ABS239

  • PhD Marketing, Aston Business School
  • MSc Marketing Management (Distinction), Aston Business School

Aarti is currently teaching International Marketing (BM3309) and E-Marketing (BM2243) at the Undergraduate level. She also has experience in teaching Market Research and Strategic Management at postgraduate level and in supervising MSc MM and EMM dissertations.

Aarti’s main research interests are:

  • Service Management and Strategy
  • Internal Marketing
  • Cross cultural research

Fellow of the HEA, Member of EMAC and Beta Gamma Sigma

Publications & Refereed Conference Publications:

  • Rudd, J.M., A.M. Farrell & A. Sood (2013) “What Does Good Look Like? A Three-Country Examination of Marketing Practice” European Marketing Academy Conference (EMAC), Istanbul, Turkey
  • Farrell, A.M., A. Sood, J. Schmitt & B. Dewsnap (2013) “Student Morningness-Eveningness Type and Performance: Does Class Timing Matter?” European Marketing Academy Conference (EMAC), Istanbul, Turkey
  • Malhotra, N., A. Sood, & P. Budhwar, (2011) Revisiting the commitment-performance conundrum of frontline employees in Indian call centres, Indian Academy of Management Conference, Banglalore, India
  • Sood, A. & I. Lings (2010) Empowerment and Role Stress in the Human Interface between the Firm and its Markets, International Journal of Services Technology and Management, 14 (2/3), pp 233-249
  • Malhotra, N, A. Sood, & P. Budhwar (2010) Understanding Linkages Between Commitment and Performance in the Indian Call Centre Context, Academy of Marketing Conference, Coventry, UK
  • Sood A & Lings I (2004) The Impact of Empowerment on Customer Orientation, Received Best Paper Award in Services Marketing Track at Academy of Marketing Conference, UK

Company Report:

  • Budhwar P, N. Malhotra, & A. Sood (2009) HRM Systems, Internal Marketing & Performance in Indian Call Centres, ESRC Company Report submitted to participating companies.

Employable Graduates; Exploitable Research