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Dr Dina Rasolofoarison

Marketing Group

Dina Rasolofoarison

Dina’s main research interests lie in the areas of visual communication, advertising and media reception, and consumer research. Her doctoral research focused on the effects of cognitive resources impairment through tiredness on the way consumers perceive and process visual information contained in advertisements.

She conducts other research projects dedicated to visual communication reception, rituals of visual consumption, and advertising processing.

Her work has appeared in the Journal of Consumer Research and has been presented at various international conferences, including the Association for Consumer Research, the American Marketing Association, the European Conference of the Association for Consumer Research, the Consumer Culture Theory conference, or the European Marketing Academy conference.

Prior to joining ABS Marketing Group, Dina held positions as junior market researcher and junior product manager in the FMCG industry.

Position: Lecturer
Phone:
+44(0)121 204 4794
Email: d.rasolofoarison@aston.ac.uk
Room: ABS 242

Radio

  • Radio Canada. (December 2012) 
  • Fellow of the Higher Education Academy
  • Post Graduate Certificate in Professional Practice – Aston University, UK
  • Visiting scholar – University of Bath, UK
  • PhD - HEC Paris, France
  • Advanced MSc in Research in Marketing - University of Paris Dauphine, France.
  • Exchange student – Indian Institute of Management Ahmedabad, India.
  • MSc in Management  - Essec Business School, France

Academic

  • Lecturer, Aston Business School. (2010 - Present)
  • Sessional Lecturer, ESSEC Business School. (2007 - 2008)
  • Sessional Lecturer, HEC Paris School of Management. (2006 - 2007)

Professional

  • International Junior Brand Manager, BIC Lighters, Paris, France. (2002 - 2003)
  • Junior Marketing Researcher, DIM Branded Apparel, Paris, France. (2001 - 2002)
  • Assistant Marketing Researcher, AGF VIE Life Insurance, Paris, France. (1999 - 2000)

Dina currently teaches: 

  • Postgraduate MSc Integrated Marketing Communications (BMM640)
  • Postgraduate MSc Consumer Behaviour Theories (BMM651)

  She previously taught:

  • Postgraduate MSc Experimental Marketing Research (BMM655) 
  • Visual Communication
  • Advertising and Media Reception
  • Advertising Processing
  • Consumer Behaviour
  • Antel Sakr (entry year: 2012). Title 'The Effect of Visual Metaphor on Advertising Responses and the Moderating Role of Visual Literacy 
  • Member, Association for Cosumer Research.
  • Member, European Marketing Academy. 
  • Member, European Advertising Academy (ICORIA)

Recent Conference Papers

  • Feiereisen, S., Rasolofoarison, D., de Valck, K., Schmitt, J. (2013) “The End of Stigma? Understanding the Dynamics of Legitimisation in the Context of TV Series Consumption”. Association for Consumer Research, Chicago, USA.
  • Feiereisen, S., Rasolofoarison, D., de Valck, K., Schmitt, J. (2013) “The End of Stigma? Understanding the Dynamics of Legitimisation in the Context of TV Series Consumption”. European Association for Consumer Research, Barcelona, Spain
  • Atalay, S., Bodur, O., and Rasolofoarison, D. (2012). “Center of shelf attention: understanding the role of visual attention on product choice”, Association for Consumer Research, Vancouver, Canada.
  • Bascoul, G, Schmitt, J, and Rasolofoarison, D (2011), ''Consumers' biased perceptions of the environmental impact of products: influence on advertising efficiency'', Academy of Marketing Science Annual Conference, Coral-Gables, Florida, USA. 
  • Schmitt, J., and Rasolofoarison, D. (2011). “Disentangling individual and contextual shopping motivations”, Academy of Marketing Science Annual Conference, Coral-Gables, Florida, USA. 
  • Schmitt, J, and Rasolofoarison, D (2010), “Les motivations pour le magasinage : Démêler les impacts des motivations individuelles et des motivations liées au context”, French Marketing Association Annual Conference (AFM), Le Mans, France.

 Refereed Journal Articles

  • Bascoul, G., Schmitt, J., Rasolofoarison, D., Chamberlain, L., Lee, N. (2013). Using an Experiential Business Game to Stimulate Sustainable Thinking in Marketing Education. Journal of Marketing Education, 35 (2), 168-180.
  • Atalay, S., Bodur, O., Rasolofoarison, D. (2012). Shining in the center: central gaze cascade effect on product choice. Journal of Consumer Research, 39, 848-866.      

Administrative Roles and Responsibilities

  • ABS champion, Aston University’s Equality and Diversity Steering Group (February 1, 2014 – present)
  • Director, Research Programmes in Marketing. Aston Business School, School. (October 1, 2011 – June 1, 2014)
  • Member, ABS Research Ethics Committee. Aston Business School, School. (September 1, 2010 - May 1, 2013)

Employable Graduates; Exploitable Research