Dina’s main research interests lie in the areas of visual communication, advertising and media reception, and consumer research. Her doctoral research focused on the effects of cognitive resources impairment through tiredness on the way consumers perceive and process visual information contained in advertisements.
She conducts other research projects dedicated to visual communication reception, rituals of visual consumption, and advertising processing.
Her work has appeared in the Journal of Consumer Research and has been presented at various international conferences, including the Association for Consumer Research, the American Marketing Association, the European Conference of the Association for Consumer Research, the Consumer Culture Theory conference, or the European Marketing Academy conference.
Prior to joining ABS Marketing Group, Dina held positions as junior market researcher and junior product manager in the FMCG industry.