Dina’s main research interests lie in the areas of visual communication, media reception, and consumer research. Her doctoral research focused on the effects of cognitive resources impairment through tiredness on the way consumers perceive and process visual information contained in advertisements.
She conducts other research projects dedicated to visual communication reception, rituals of visual consumption, pop culture legitimization process, or sustainable marketing education.
She has presented her research at a number of international conferences, including the Association for Consumer Research, the Society for Consumer Psychology, the American Marketing Association, the European Conference of the Association for Consumer Research, the Consumer Culture Theory conference, the European Marketing Academy conference, the Academy of Marketing, and the French Marketing Association.
Prior to joining ABS Marketing Group, Dina held positions as junior market researcher and junior product manager in the FMCG sector.