Dr Anna Ackfeldt is a Lecturer in Marketing at Aston Business School. Before moving into Academia, Anna worked in the service industry, holding several management positions. Anna's research interests lie in the areas of services marketing and management, which are greatly influenced by her past industry experience. Her research primarily focuses on, but is not limited to, how management strategies influence front-line employees’ role stress, job attitudes and customer directed & organizational citizenship behaviours.
Anna’a work has been published in European Journal of Marketing, International Journal of Research in Marketing, Journal of Business Research, Journal of Services Marketing, The Service Industries Journal and International Journal of Customer Relationship Marketing and Management. She also presents her work at conferences (including, AMA, ANZMAC, BAM and EMAC). Anna is an ad-hoc reviewer for the European Journal of Marketing, British Academy of Management Journal, The Service Industries Journal, Journal of Services Marketing, as well as national and international conferences in Marketing and Management.
Anna is a Fellow of the Higher Education Academy (FHEA), ITP graduate and Senior Fellow of the Foundation of Management Education. She has many years of experience (since 1999) teaching a range of Marketing modules at Aston University in UK, as well as at Universities in Sweden and Australia.
Position: Lecturer Tel: +44(0) 121 204 3012 Email: email@example.com Room: ABS 415
Anna has teaching experience in Higher Education since 1999, and has taught at Universities in the UK, Sweden and Australia.
Anna has been involved in teaching and developing a number of modules over the years. She currently teaches Principles of Services Marketing (BM2249), Marketing Strategy (BM3326) and Services Marketing Management (BMM673, MBA on-line). She has taught in the past Services and Relationship Marketing (undergraduate and postgraduate), Consumer Behaviour, Introduction to Marketing, Marketing Research (undergraduate and postgraduate), Current Issues in Retailing, The Business Game, Marketing Management, Services Marketing Management modules (undergraduate). In addition, she has supervised numerous Undergraduate Placement Assessments (BUP100) and dissertation projects (MSc and PhD).
Anna's research interests lie in the areas of services management and service strategy, which are greatly influenced by her past industry experience. Anna has spent over 10 years gaining experience in services marketing and management in hospitality and travel service organisations.
Her research primarily focuses on how management strategies influence front-line employees’ role stress, job attitudes and customer directed & organizational citizenship behaviours. Current research projects include studying service quality in higher education from the student perspective.
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