Dr Carola Wolf

Economics & Strategy Group

Carola Wolf

Carola joined Aston Business School in January 2012. The lectureship in Strategy is her first academic post after receiving a PhD from the University of St. Gallen/ Switzerland.

Prior to Aston, Carola spent a year as visiting researcher at the Hanken School of Economics/ Finland funded by the Swiss National Science Foundation.

Carola's PhD research focused on the role of middle managers in strategic planning processes, for this work she was recently nominated for the William H. Newman Award sponsored by the Academy of Management and received the Dr. Peter-Werhahn-Award for outstanding academic achievements in business studies from the University of St. Gallen/Switzerland.

While continuing her research on strategic planning, research interests are shifting towards strategy as a social practice, including questions of the professionalization of strategy and the role of strategy and concepts such as strategic planning for us as individuals in our professional and personal lives.

Position: Lecturer in Strategy Email: c.wolf@aston.ac.uk Phone: +44(0)121 204 3008 Room: SW918 

  • 2001 - Undergraduate Studies, University of Augsburg. Subject: Business Administration

  • 2004 - MA equivalent (Maîtrise d’Economie d’Entreprise), Université de Rennes/ France

  • 2005 - MA equivalent (Diplom-Kauffrau), University of Augsburg/ Germany

  • 2012 -  PhD in Strategy, University of St. Gallen/ Switzerland


  • Lecturer, Aston Business School. (January 2012 - Present)
  • Visiting Scholar, Hanken School of Economics/Department of Management and Organisation, Helsinki/Finland. (January 2011 - Present)
  • Research and Teaching Assistant, University of Gallen, Switzerland. (February 2007 - December 2010)
  • Assistant to Vice President Teaching and Head of Quality Development Office, University of Gallen, Switzerland. (November 2005 - January 2007)
  • Student Assistant, Institute of Human Resource Management, University of Augsburg, Germany. (August 2004 - September 2005)
  • Assistant to Executive MBA Program Manager, University of Augsburg, Germany. (October 2000 - September 2001)


  • Assistant, Kontaktschmiede, Augsburg, Germany. (October 2003 - October 2005)
  • Intern and Student Trainee, BMW Group Munich. (January 2003 - July 2003)
  • Marketing Office Intern, IIR/iventis, Paris, France. (June 2002 - August 2002)

Postgraduate teaching

BSM929 Strategic Management

Undergraduate teaching

BS2232 Business Policy

Carola's research is located at the intersections of strategy process and strategy-as-practice research. In terms of theory, her work is mostly inspired by sociologically grounded theories such as organizational routines, script theory, role theory and institutional theory. Most of her research applies a qualitative methodology in the tradition of grounded theory. Research designs vary from interview-based comparative case studies to longitudinal studies combining interview and observational data collection methods.

2011, one-year visiting researcher position at the Hanken School of Economics/ Finland funded by the fellowship program for prospective researchers of the Swiss National Science Foundation (NSF).

  • Academy of Management

  • European Group for Organizational Studies

  • SAP-IN (the strategy-as-practice network)


  • Wolf, C., Floyd, S. W. (2013). Strategic planning research: Toward a theory-driven agenda. Journal of Management.

  • Floyd, S. & Wolf, C. (forthcoming). Strategic Planning. Palgrave Encyclopedia of Strategic Management, London/New York: Palgrave Macmillan.

  • Wolf, C. (2010). Demographic change and the changing nature of the concept of work. From Grey to Silver - Managing the Demographic Change Successfully. Heidelberg: Springer, pp. 71-84.
  • Floyd, S. & Wolf, C. (2010). Technology Strategy. The Blackwell Encyclopedia of Technology and Innovation Management, Chichester: Wiley, pp. 125-129.

Work in progress

  • Strategic Planning Processes as Mindful Accomplishments: Effects of Institutionalization. Shortlisted for Best Paper and Best Student Paper Award at the Academy of Management Annual Meeting, 2012
  • Here we go with strategic planning research - only old wine in new skins? (co-authored with S. Floyd)
  • Senior Moment Or Vital Stimulus? The Role of Organizational Unlearning in Post-Acquisition Integration. (co-authored with S. Kunisch)

Presentations Given

  • Wolf, C., Jarzabkowski, P., Fifth International Symposium on Process Organization Studies (PROS), "Strategy making as interplay between practical coping and proactive coping," Crete/Greece. (2013)
  • Wolf, C., Academy of Management (AoM) Annual Meeting, "“Integrating middle managers in processes through formalization”." (2012)
  • Wolf, C., Academy of Management (AoM) Annual Meeting, "“Strategic planning processes as mindful accomplishments: effects of institutionalization”." (2012)

Employable Graduates; Exploitable Research