The research tasks questions addressed in this report include: (1) documenting an overview of corporate trademarking activity in the UK; (2) analysing the role of trademarks in the innovation process for firms and their impact on households; (3) exploration of possible links between trademarking and branding.
We find that:
1)Higher intensity of trademarking (i.e. more trademarks per employee) is also associated with better productivity performance;
2)Employment is significantly higher in firms that are trade mark active (even when controlling for firm size);
3)When we analysis of the firm’s level of wage payment per employee, we find a small positive impact of trademark activity (a 0.7% premium);
4)Trademark activity is often signaling innovation leading to lower prices, higher quality and greater variety of products in the marketplace.
5)Trademarking firms have a 6% growth per annum premium.
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