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Trademark Incentive (RP1102)

Authors:

  • Christine Greenhalgh-St Peter’s College, Oxford University
  • Mark Rogers-  Harris Manchester College, Oxford University 
  • Philipp Schautschick-  International Max Planck Research School for Innovation & Competition and Department of Economics, University of Munich
  • Vania Sena-Aston Business School

Non-technical Summary:

The research tasks questions addressed in this report include: (1) documenting an overview of corporate trademarking activity in the UK; (2) analysing the role of trademarks in the innovation process for firms and their impact on households; (3) exploration of possible links between trademarking and branding.

We find that:

1)Higher intensity of trademarking (i.e. more trademarks per employee) is also associated with better productivity performance;

2)Employment is significantly higher in firms that are trade mark active (even when controlling for firm size);

3)When we analysis of the firm’s level of wage payment per employee, we find a small positive impact of trademark activity (a 0.7% premium);

4)Trademark activity is often signaling innovation leading to lower prices, higher quality and greater variety of products in the marketplace.

5)Trademarking firms have a 6% growth per annum premium.

 Full Working Paper

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