Dr Efstathios Tapinos

Marketing and Strategy Group

Dr Efstathios Tapinos

I joined Aston Business School in 2005 upon the completion of my PhD at Warwick Business School.

I am teaching Strategic Management modules at Undergraduate and Postgraduate level. I maintain a weblog with material and examples related to my teaching http://strat-man.blogspot.com/.

I am the Director of  MSc Strategy and International Business.
I am the Co-Chair of the Strategic Foresight SIG at the British Academy of Management.

My main research interest concerns the processes and practices within Strategy Development.
Past and current research has examined the impact of Performance Measurement/Management systems, such as the Balanced Scorecard, on strategy making.

I am also working on Strategic Foresight, specialising in the impact of Perceived Environmental Uncertainty on strategic decision making and the utilisation of Strategic Foresight tools, such as Scenario Planning for dealing with uncertainty when strategising.
I also have an active research interest on the application of management practises in SMEs.

Measurement/Management (PMM) and Strategic Foresight influence the strategy development process. Furthermore, I am investigating the impact of strategy tools associated with these activities: Balanced Scorecard from PMM and Scenario Planning from Strategic Foresight.
I am working with the Centre of Executive Development on the provision of management development programmes in a range of formats: open programmes, executive development programmes and highly customised programmes.

Position: Senior Lecturer
Phone: +44(0)121 204 3356
Email: e.tapinos@aston.ac.uk
Room: ABS 247

  • PhD Industrial Studies, Warwick Business School, University of Warwick, 2005 
  • MSc Engineering Business Management, Warwick Manufacturing Group, University of Warwick, 2000
  • BEng Mechanical Engineering with Management, School of Mechanical Engineering, University of Bradford, 1999
  • Senior Lecturer, Aston Business School. (September 2013 - Present)
  • Lecturer, Aston Business School. (2005 - August 2013)
  • External Advisor/ Summer Apprentices, Q-Plan S.A., Greece. (2000 - 2005) 
  • BD2S3S, Business Policy

  • BEM900, Strategic Management

  • BM3399, Strategic Management

  • BS3335, Strategic Decision Making

  • BSM938, Qualitative Methods for Business

  • BUP100, Undergraduate Placement Assessment

  • DISS1, Dissertation Part 1

  • DISS2, Dissertation Part 2

  • DR1SUP, Doctoral Supervision 1

  • LDMBAPW, MBA Project Workshop worth 20% of MBAPROJ

  • MBAPROJ, Project Part B

  • MSCDISS, MSc Dissertation

  • Strategic development process

  • Performance measurement/management

  • Balanced scorecard

  • Strategic foresight

  • Perceived environmental uncertainty

  • Scenario planning


  • Roper S. and Tapinos E., 2008, ‘Perceived Environmental Uncertainty and Green Innovation Risk’; British Academy, £6,700.
  • Hart, M., Driffield, N., Du, J., Love, D., Tapinos, E., 2008. A comparative evaluation of the impact of UK Trade & Investment's R&D programme and other UKTI support that impacts R&D. UK Trade and Industry, £120,000.
  • Saal D., Cooper S., Brewster C., Tapinos E., 2010, Green wash or green progress, Social Responsibility and Sustainability Group, Aston University, £15,000.

I am keen to supervise projects on strategic management, strategy development, strategic performance management, strategic foresight, perceived uncertainty/risk, balanced scorecard, scenario planning. 
Potential candidates are advised to download the requirements of  ABS Doctorate Programme and contact me with either an idea or a fully developed proposal.

Currently co-supervising:

  • A. Moras, DBA: ‘Strategy formation in the Financial Industry’ (together with Dr M. Smets and Dr S. Decker).
  • M. Taylor, DBA: ‘Turnaround Strategies’ (together with Dr G. Leask)
  • Past Co-supervision:
    • P. A. Spee, PhD, comp. 2009, ‘Strategic planning as a communicative process’.
    • R. J. Hammer, DBA, comp. 2011, ‘Strategy development process and complex adaptive systems’.


  • Reviewer, Ad Hoc Reviewer, British Journal of Management.
  • Reviewer, Ad Hoc Reviewer, European Journal of Management.
  • Reviewer, Ad Hoc Reviewer, European Journal of Operational Research.
  • Reviewer, Ad Hoc Reviewer, Futures.
  • Reviewer, Ad Hoc Reviewer, International Journal of Productivity and Performance Measurement.
  • Reviewer, Ad Hoc Reviewer, Long Range Planning.
  • Reviewer, Ad Hoc Reviewer, Management Research Review.
  • Reviewer, Ad Hoc Reviewer, Technological Forecasting and Social Change.
  • Member, British Academy of Management.

  • Member, Operational Research Society.

  • Member, Performance Measurement Association.

  • Member, Strategic Management Society.

Journal Articles

Excellent Different Distinctive