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Marketing and Strategy

The highest standards in research, teaching and consultancy

The Marketing and Strategy group analyses important marketing issues, and communicates its findings to both the business and academic worlds.

We believe we can only do this effectively by achieving the highest standards in research, teaching and consultancy work.

Our research and teaching activities focus on the three key areas of:

The group prides itself on being vibrant and friendly, and we enjoy the sense of community and friendship that exists between our faculty and students.

Our academics are well known in their fields, and have published work in leading marketing journals including:

  • Journal of Marketing
  • Journal of Marketing Research
  • Journal of Consumer Research
  • Journal of Retailing
  • Journal of the Academy of Marketing Science, and
  • European Journal of Marketing.

Our teaching

The group runs a successful doctoral programme, providing our students with dedicated support and training, and access to global research networks.

We’re committed to providing interesting and practical programmes, resulting in graduates and post-graduates who are commercially minded and highly employable.

The group has a number of teaching award winners and are constantly seeking opportunities to improve our programmes, to make students’ experiences enjoyable and interesting.

Excellent Different Distinctive