7th Sales Educators' Academy Conference

Sales Educators' Academy

15-17 May 2018, Aston Business School

Sales education is becoming increasingly important for today’s business school graduates. Recent research reveals that 82% of all marketing majors and 66% of ALL college of business students are headed for a sales related job. While a host of conferences provide resources to sales faculty to conduct and present sales research, no other such program exists for the purpose of exchanging best practices in teaching sales.

As a result of the highly successful partnership between Florida State University and Rollins College that has offered this programme several times in the US, the decision has been taken to extend the growth of the programme globally. Hence, the 5th Sales Educators’ Academy (SEA) will be held in Birmingham, UK and will be hosted by Aston Business School in partnership with Florida State University

The goal of the SEA is to help sales educators of ALL experience levels improve their ability to teach sales students the skills and knowledge that these students will need upon graduating from business school.

SEA 2018 is chaired by:

SEA 2018 speakers are to be announced soon.

Who should attend?

Specifically, the Sales Educators’ Academy is targeted for:

  • Experienced sales educators seeking to re-tool their course curriculum.
  • Clinical faculty who may have valuable sales experience but who would like to learn more about how to leverage this experience in the college classroom.
  • Faculty new to sales teaching.
  • Faculty who are considering starting or who have recently started a sales center at his/her university.
  • Adjunct faculty who teach sales on a part time basis.


We have an allocation of rooms reserved for SEA 2018 conference delegates at the Hyatt Regency Birmingham.

These are bookable through Aston Business School or through the Hyatt website.

The event will take place at: 

Conference Aston Marketing Suites (CAMS)
Aston University
Aston Triangle
B4 7ET

Please see Conference Aston and click on the small car icon for information according to your mode of transport and for car parking on campus .  

Car parking is available at the Millennium Point multi-storey car park, which is situated opposite the University Campus. The car park charges £2.90 for 3 hours and £3.60 for 4 hours. The car park can be accessed via Jennens Road. If using a sat-nav please use the following post code: B4 7AP. 


Birmingham is a fantastic place to live and is in the middle of a massive growth, with big companies investing in the city. Watch our video of Birmingham or find out more with Visit Brimingham. 

Registration and prices

SEA 2018 only 

Conference registration fee £560 [early bird rate £495 until 1st April]: grants one full-access pass to the conference including one place at the conference dinner.

Cancellation terms

Register SEA 2018 Aston Business School