The 2nd Aston Marketing Research Camp


31 May 2013 - Aston Business School   

After the success of the 2012 camp, Aston Business School is organising its second Marketing Research Camp. The purpose of this event is to bring together world-leading researchers to generate insightful discussions and identify promising research directions.

Our Guest Speakers   

Our three guest speakers are world-leading marketing researchers:
  • Eric Arnould, Bath Business School, University of Bath.
  • A. Parasuraman, School of Business and Administration, University of Miami.
  • Berend Wierenga, Rotterdam School of Management, Erasmus University.
You can view the profiles of our guest speakers by clicking on Guest speakers

The Research Camp: A subtle mix of presentations, workshops and discussions   

The research camp will consist of a series of presentations and thematic workshops.


Our three guest speakers will present their latest work-in-progress. One-hour presentations are planned to enable presenters to explain their research in depth and to allow time for insightful discussion.


Several thematic workshops will be organised around specific topics. Led by our guest speakers and other distinguished marketing researchers, each workshop will gather 10-12 participants around a table and take the form of an interactive discussion.

Time for discussion  

Several discussion timeslots will be arranged around coffee and biscuits as additional opportunities to meet and talk with great people in a relaxed atmosphere.

You can access the detailed programme of the conference by clicking on Programme

Date and location:  

Date: 31st May 2013
Location: Aston Business School, Aston Triangle, Birmingham B4 7ET, UK

You will find how to reach Aston Campus by clicking on Joining instructions.

The precise location (buildings and rooms) will be announced some weeks before the event (keep visiting the website as the date approaches!)

Registration and fees   

To create a relaxed atmosphere, the number of places is limited to 60 people. We therefore encourage you to register as soon as possible if you are interested in this event. To register, please click on Conference registration

A £40 participation fee is requested to cover conference room hire and lunch.


Hotel rooms are available on the Aston University Campus in the Aston Conference Centre. In addition, the campus is within walking distance of Birmingham city centre where you can find lots of hotels.


For further information about this event, please contact Dr Julien Schmitt, j.schmitt@aston.ac.uk

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