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Programme

Preliminary programme

  • 08.45 - 09.15: Registration
  • 09.20 - 09.30: Opening words, by Professor Heiner Evanschitzky
  • 09.30 -10.30: “On the value of evidence-based advertising” by Professor Scott Armstrong
  • 10.30 - 11.00: Coffee Break
  • 11.00 - 12.00: “Trends and tensions in (digital) marketing” by Professor Peter Leeflang
  • 12.00 - 14.00: Lunch
  • 14.00 - 15.00: Thematic workshops
  • 15.00 – 15.30: Coffee break
  • 15.30 - 16.30: “The impact of age on brand choice: recall is important” by Professor Gilles Laurent
  • 16.30 - 17.00: “Research Impact” by Professor Scott Armstrong
  • 17.00 - 17.30: Closing words

Thematic workshops

Six thematic workshops will run in parallel by different researchers. Please choose one of the themes when filling the online registration form. You will then take part in a one-hour round table discussion about this topic where you will be able to ask all the questions you want to our guest discussion leaders.

  • "Ageing effect on Consumer Behaviour" by Gilles Laurent
  • "Methodological issues/modelling in marketing" by Peter Leeflang
  • "Advertising Issues" by Scott Armstrong
  • "Service and Retail Marketing" by Heiner Evanschitzky
  • "Being a marketing academic" by Nick Lee
  • "The relationships between constructs and measures: Implications for  theory testing" by John Cadogan

Guest speakers

Professor J. Scott Armstrong

Professor J. Scott Armstrong

Professor J. Scott Armstrong (Wharton School) is internationally known for his pioneering work on forecasting methods. He is author of Long-Range Forecasting, the most frequently cited book on forecasting methods, and Principles of Forecasting, voted the “Favorite Book – First 25 Years” by researchers and practitioners associated with the International Institute of Forecasters. He is a co-founder of the Journal of Forecasting, the International Journal of Forecasting, the International Symposium on Forecasting. He is a co-developer of new methods including rule-based forecasting, causal forces for extrapolation, simulated interaction, structured analogies, and the "index method."

In addition to forecasting, Professor Armstrong has published papers on survey research, educational methods, applied statistics, social responsibility, strategic planning, and scientific peer review. Most recently, his research activities have involved political forecasting and forecasting for conflicts and terrorism.

In 1989, a University of Maryland study ranked Professor Armstrong among the top 15 marketing professors in the U.S. In 1996, he was selected as one of the first six Honorary Fellows by the International Institute of Forecasters. He serves or has served on Editorial positions for the Journal of the Academy of Marketing Science, the Journal of Business Research, Interfaces and the International Journal of Forecasting, and other journals. He was awarded the Society for Marketing Advances Distinguished Scholar Award for 2000.

Professor Gilles Laurent

Professor Gilles Laurent

Professor Gilles Laurent (HEC Paris) holds a Ph.D. from Massachusetts Institute of Technology. His research interests focuses on Consumer Behavior and relies heavily on the statistical analysis if empirical data.  , applying statistics to Marketing and Sales Promotion. His current research topics include the impact of age on consumer behaviour, especially the behaviour of older consumers in terms of brand choice, brand loyalty, brand recall, etc.; on price perception and memorization by consumers; on consumers’ perception of the price frontier of luxury; on consumers’ decision to participate in promotional lotteries. 

His work has been published in Management Science, Journal of Marketing Research, Journal of Marketing, Journal of Consumer Research, Marketing Science, International Journal of Research in Marketing, Marketing Letters, and other journals. He was Chief Editor for the International Journal of Research in Marketing, and served as guest chief editor for a special issue of this journal as well as for Marketing Letters. He has co-written three books.

From 1996 to 2002 he was an Academic Trustee for the Marketing Science Institute, from 1999 to 2005 the Publications Vice President of the European Marketing Academy, and since 2010 the Publications Vice President of the French Marketing Association.

Professor Peter S.H. Leeflang

Professor Peter S.H. Leeflang

Professor Peter S.H. Leeflang (Univeristy of Groningen) holds a Ph.D. from Erasmus University. His research interests include sales promotions, competition, loyalty, time series analysis, product bundling, and pharmaceutical marketing as well as other subjects.
His work has been published in Journal of Marketing Research, Journal of Marketing, Marketing Science, Journal of the Academy of Marketing Science, International Journal of Research in Marketing, Management Science, among others. He is a member of the editorial board of most of these journals. He has co-written several books.

From 1990 to 1996, he was the Vice President of the European Marketing Academy, and from 1982 to 1990 he was the Chairman of the European Marketing Network. He won several awards, among which the 2010 Inaugural EMAC Distinguished Marketing Scholar Award (the highest award to be presented to a researcher of marketing who is a member of the European Marketing Academy), the 2009 Harold H. Maynard Award, the 2000 and 1996 awards for the best paper in International Journal of Research in Marketing.
Professor Leeflang is a Supervisory Board member for numerous firms and has written studies for the Dutch Government and the Dutch Parliament.

Workshop discussion leaders

Professor John Cadogan

Professor John Cadogan

Professor John Cadogan (Loughborough University) holds a Ph.D. from the University of Wales. His research interests are marketing strategy, international marketing and sales. Specific topics include research into (Export) Market Orientation; The Information Environments of Market-Oriented Firms; Marketing Resources; Sales Management Social Exchange Under Problem Resolution Conditions; and Sales Ethics.

He has published on these topics in a wide range of outlets, including the Journal of the Academy of Marketing Science, International Journal of Research in Marketing, Journal of Business Research, British Journal of Management, Industrial Marketing Management, among others. He has also edited a book (Marketing Strategy), has contributed chapters to edited books, and has published or presented papers at many conferences around the globe. His research has been recognised with numerous prizes and awards from journals and professional associations.

He has served as co-editor in chief of International Marketing Review since 2007, and most recently has been recognized in the Literati Network 2011 Awards for Excellence as a Leading Editor. He is also on the editorial review boards of Journal of International Business Studies, Industrial Marketing Management, International Journal of Advertising and Business Research. In addition, John Cadogan reviews on an ad-hoc basis for many other journals.

Professor Heiner Evanschitzky

Professor Heiner Evanschitzky

Professor Heiner Evanschitzky (Aston Business School) holds a Ph.D. from the University of Muenster. His research interests are primarily in Service and Retail Marketing and Management where he focuses on issues around the Service Profit Chain concept. These include the areas of customer (value) management, franchising, myopic marketing management, research on satisfaction and loyalty, sales management, and relationship marketing.

Over the years Heiner has had over 100 articles published in specialist journals and proceedings, notably in the field's leading Journal of Marketing, Journal of Retailing, Journal of the Academy of Marketing Science, and Journal of Service Research. Moreover, his research has won several Best Paper Awards at leading Marketing conference.

Heiner is on the editorial board of the Journal of Business Research and Industrial Marketing Management and is founder-editor of the book series Applied Marketing Science. In the past he has chaired a number of high-profile symposia including the Academy of Marketing Science World Marketing Congress and the ANZMAC Doctoral Colloquium. In 2008, he was the regional liaison Chair for the Academy of Marketing Science Cultural Perspectives in Marketing Conference. In 2010, he organized and chaired a workshop during the leading Frontiers in Services conference on the topic “Solution Selling and Innovation”.

Professor Nick Lee

Nick Lee

Professor Nick Lee (Aston Business School) holds a PhD from Aston University. His research interests are sales management, ethics, social psychology, cognitive neuroscience, and research methodology. With colleagues, he developed the research field of organizational cognitive neuroscience. His work in these and other areas has appeared or is forthcoming in journals such as Organization Science, the Journal of Management, the Journal of the Academy of Marketing Science, the Journal of Business Research, the Journal of Business Ethics, the Journal of Personal Selling and Sales Management, Industrial Marketing Management, the European Journal of Marketing, the Journal of Interactive Marketing, the American Journal of Bioethics, and the International Journal of Psychophysiology. His work has also featured in popular outlets such as The Times, the Financial Times, and BBC Breakfast. His first book Doing Business Research was published by Sage in 2008.

Nick is the Editor in Chief of the European Journal of Marketing, the Section Editor for Sales Research Methods for the Journal of Personal Selling and Sales Management, a Review Editor for Frontiers in Cognitive Science, and he serves on the review panel or editorial board of several other journals. In 2009 he was featured in The Times as ‘one of the 15 scientists whose work will shape the future’. His research has won multiple awards, including the 2010 Joseph Lister Award for Social Science from the British Science Association.

Employable Graduates; Exploitable Research