Aston Marketing Research Camp

17 May 2012 - Aston Business School

Aston Business School organises its own Marketing Research Camp. The purpose of this camp is to bring world-leading researchers in marketing together to generate exciting and fruitful discussions about research practice and identify promising research directions.

Our three guest speakers are worldwide leading marketing researchers:
  • J. Scott Armstrong, Wharton School, University of Pennsylvania.
  • Gilles Laurent, HEC Paris.
  • Peter S.H. Leeflang, University of Groningen and Aston Business School.
The marketing camp will consist in a series of presentations and several thematic workshops.


Our three guest speakers will present their last work-in-progress. One-hour presentations are planned in order to allow presenters to deeply explain their research and to let time to an interesting and insightful discussion.


Several thematic workshops will be organised around specific topics. Led by our guest speakers and other distinguished marketing researchers, each workshop will gather 7-8 participants around a table and take the form of an interactive discussion.

Time for discussion

Several discussion timeslots will be arranged around coffee and biscuits or during lunch as additional opportunities to meet and discuss with great people in an informal atmosphere.

Registration and payment

To ensure a convivial and comfortable interaction, the number of available places is limited to 50 people. Therefore we encourage you to register as quickly as possible if you are interested in this event. A £40 participation fee is asked to cover for conference room booking and lunch fees.

To register for this conference please follow the 'conference registration' link at the top of this page. When you submit the form, you will be automatically redirected to the payment page. Payment has to be made by credit or debit card. All cards are accepted (except Amex).

If you have any question or query, please contact Dr Julien Schmitt, by email j.schmitt@aston.ac.uk or by telephone 0121 204 3999.

Employable Graduates; Exploitable Research