Welcome: Professor Tim Baines
Des Evans, Honorary Professor Aston Business School and former CEO, MAN Truck & Bus UK
Changing business models and mindsets: How one of the UK’s leading truck manufacturers transformed itself into a solutions provider and went from being a £50m revenue business to a £500m revenue business.
Alex Bill, Productivity Improvement Manager, GE Power
Transforming business models in the UK power generation industry: The services-led value proposition of Alstom Power (now GE Power)
Workshop: Designing a services business model for your company
- What is a services business model and are the key components?
- Designing a “customer value proposition” in a services context and developing the offering
- Structuring the revenue model, establishing the resources, assets, processes and network to deliver the offering
This is a practical, structured workshop where each delegate will walk away with a new service offering and business model for their company.