ASG programmes

 Advanced Services Global Forum

Accelerating Business Model Design for Advanced Services


Welcome: Professor Tim Baines

Des Evans, Honorary Professor Aston Business School and former CEO, MAN Truck & Bus UK

Changing business models and mindsets: How one of the UK’s leading truck manufacturers transformed itself into a solutions provider and went from being a £50m revenue business to a £500m revenue business.

Alex Bill, Productivity Improvement Manager, GE Power

Transforming business models in the UK power generation industry: The services-led value proposition of Alstom Power (now GE Power)


Workshop: Designing a services business model for your company

  • What is a services business model and are the key components?
  • Designing a “customer value proposition” in a services context and developing the offering
  • Structuring the revenue model, establishing the resources, assets, processes and network to deliver the offering

This is a practical, structured workshop where each delegate will walk away with a new service offering and business model for their company.


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