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Advanced Services Global Forum

Advanced global services


Aston Business School, Birmingham, UK.

26th April 2016, 10.00-16.00 

The Advanced Services Global Forum is explicitly designed for senior executives and business leaders who are designing or informing an advanced services strategy.  It brings together organisations big and small, fostering networking and knowledge sharing, within a world class business school environment,  located in the heart of the UKs industrial base, and with excellent transport links.  At this event you will be guided by an international research team and supported by experienced executives.  The event is hosted by the Advanced Services Group, whose team has now worked with over 100 businesses worldwide on the implementation of advanced services.    

Deliverables 

The purpose of the forum is to prepare you and support you in adopting the Advanced Services approach to transforming your business.  

Our expectation is that each executive joining this forum will:

  • Know about the leading practices in servitization, advanced services, and business model design
  • Understand a practical approach to business model design that they can apply to their business
  • Have devised an advanced services offering to take back to their business for implementation
  • Network with like-minded people and influence how the forum will evolve to provide ongoing support to   their business.

At this event we will help you

  • Accelerate your understanding of business model design for servitization
  • Explore the creation and implementation of an innovative service offering for your business
  • Meet others and build a network of like-minded business change leaders.

Advanced Services Global Forum format is structured to accommodate up to two persons per business participation for fee of £250.00.

For all enquiries or clarifications regarding this event, please contact Jill Forrest on +44 (0) 121 204 3249 or email: advancedservglobalforum@aston.ac.uk

Programme

This event will have four components:

  • Exploring world class Practice: Professor Des Evans (retired CEO of MAN UK) and  Richard Liversidge, GE Power, will explain how servitization takes place in practice, the benefits potential, and illustrate how innovative services can look in practice.

  • Understanding thought leadership: Professor Tim Baines and his team will draw together the world’s leading concepts and principles of servitization and business model design, and translate these into a relevant and succinct guide for practitioners.

  • Applying business model design: The Aston team will then lead delegates through a carefully orchestrated workshop that applies the leading practices in business model design to innovate an advanced service for your business.

  • Build your own business support model: Work collaboratively with executives to design and plan an ongoing model to share knowledge and learning with Aston and the manufacturing business community. 

 Schedule 

10.00-10.45: Registration and networking.

10.45-11.00: Welcome - delivered by Professor Tim Baines. 

11.00-11.30: Des Evans, Honorary Professor Aston Business School and former CEO, MAN Truck & Bus UK.  "Changing business models and mindsets: How one of the UK’s leading truck manufacturer transformed itself into a solutions provider and went from being a £50m revenue business to a £500m revenue business".

11.30-11.45: Refreshments

11.45-12.15: Richard Liversidge,  Senior Account Manager at GE Power. "Transforming business models in the UK power generation industry: The services-led value proposition of GE Power.

12.15-12.45: Lunch

12.45-15.45: Workshop: Designing a services business model for your company.

  • Competitive strategy context of Business Model Design
  • Business Model Design, processes and examples.
  • Developing your “customer value proposition” for advanced services:

 - Targeting the right customer

-  Exploring customer pains and gains

-  Identify the new offering for customer offer

15.45-16.00 Review, concluding remarks and the next steps.

This is a practical, structured workshop where each delegate will walk away with a new service offering and business model for their company. 

The Advanced Services Global Forum format is structured to accommodate up to two persons per business participation for fee of £250.00.

All enquiries regarding this event, please contact Jill Forrest on +44 (0) 121 204 3249 or email: advancedservglobalforum@aston.ac.uk


Venue

Conference Room 1, Aston Business School, Aston Aston Triangle, Aston Street, Birmingham, B4 7ET

For directions and parking click here 

To reserve overnight accommodation at the Conference Centre hotel click: CONFERENCE ASTON.

Alternatively, telephone +44 (0) 121 204 4300 for the reservations team. 

The Advanced Services Global Forum format is structured to accommodate up to two persons per business participation for fee of £250.00. 

For all enquiries or clarifications regarding this event, please contact Jill Forrest on +44 (0) 121 204 3249 or email: advancedservglobalforum@aston.ac.uk


Tim Baines

Tim Baines, Director, Aston Centre for Servitization Research and Practice

Professor Baines is the leading international authority on servitization and spends much of his time working hands-on with both global and local manufacturing companies to understand servitization in practice and help to transform businesses.

He delivers executive development and custom programmes to global and local industry alike. His book Made to Serve: How manufacturers can compete through servitization and product service systems  described  as,  ‘Essential  reading  for  any companies or executives looking to explore this option for their business’ provides a practical guide to servitization, based on in-depth research with leading corporations such as Xerox, Caterpillar, Alstom and MAN Truck & Bus UK.

Des

Des Evans, Honorary Professor Aston Business School and former CEO, MAN Truck & Bus UK

Des, together with the UK MAN team, transformed the business model of MAN Truck & Bus UK Ltd and helped the company become one of the country’s leading providers of advanced after sales and fleet management services for the haulage industry.

He led the development of added-value finance packages for MAN’s UK truck business and championed the introduction of online solutions to manage journeys and driver and vehicle performance reporting and training to and improve fuel efficiency and safety.

Through over 40 years of experience in the industry Des has developed a reputation as a service innovator. He has helped change the mind set and operating model of a complex business into those of a solutions provider.

Alex_small

 Richard Liversidge,  Senior Account Manager at GE Power

Richard Liversidge is currently a Senior Account Manager at GE Power. He has wide experience in Energy Markets with a solid understanding of the industry drivers at plant, corporate, political and technology levels. Before joining GE power, Richard was a Strategic Account Manager with Alstom Power for three years which he joined after a successful careers with E–on, Siemens and Rolls Royce in engineering and management positions.

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A video created by the Aston Centre for Servitization Research and Practice, the world's leading research centre on this topic.

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