7th Aston Marketing and Strategy Research Camp

In association with the Aston Centre for Retail Insights (ACRI)

Marketing Research Camp 2

26th June 2018, Aston Business School

Aston Business School is organising its Seventh Marketing Research Camp. We bring together world-leading researchers to generate insightful discussions and identify promising research directions in a very relaxed atmosphere. Our three guest speakers are world-leading marketing researchers:

  • Michael Brady, Florida State University 
  • Sharon Beatty, University of Alabama
  • Maarten Gijsenberg, University of Groningen

The research camp is a mix of plenary presentations and thematic workshops. In association with Aston Centre for Retail Insights (ACRI) where Professors of Marketing: Heiner Evanschitzky, Christof Backhaus and Markus Blut will be leading some of the thematic workshops. 

Two sets of three parallel workshops will be organised. Workshops are led by our three guest speakers and four highly recognized professors who have kindly accepted to serve as workshop leaders. 

Prior to the Research Camp, Professor Michael Brady will lead an exclusive one-day workshop on a research/publishing-related issue (topic to be confirmed). The intent of the workshop is to have Ph.D. students (and Early Career Researchers) consider issues relating to the publishing of relevant and rigorous scholarly research in business journals. Topics to be addressed include the characteristics of interesting and significant research, crafting a scholarly manuscript and effectively navigating the publication process. The workshop will be run on the Monday, 25th June 2018. Total fee for this exclusive one-day event is £50.

Please see below for the full pricing list prices:




PhD students

Academic Staff and other

Workshop: Publishing Scholarly Research



Research Camp



Publishing Scholarly Research  workshop and Research Camp



When registering for the research camp, please choose the two workshops you want to participate in (one in each set of three). 

Cash or cheque payments are also accepted on the day provided you have registered beforehand. 

Register and pay for this event here.

For more information, please contact Dr Iftakar Haji: i.haji@aston.ac.uk

Guest Speakers 

Sharon Beatty

Dr. Sharon Beatty (Ph.D. University of Oregon) is Professor Emerita at University of Alabama, Tuscaloosa. She conducts mostly services and employee-customer interchange research. She has had 84 articles published or accepted in refereed journals such as Journal of Marketing, Journal of Marketing Research, Journal of Consumer Research, Journal of the Academy of Marketing Science, Journal of Retailing, Journal of Service Research, Journal of Advertising, and Journal of Business Research. Her work has almost 20,000 citations to date. She is currently on four editorial review boards, Journal of Retailing, Journal of Service Research, Journal of Marketing Education and Journal of Business Research, an ad hoc reviewer for many others, and on the Senior Advisory Board for Journal of Marketing Theory and Practice. She is a past member of the Board of Governors for the SMA, the Board of Governors for the AMS, and AMA's Academic Council. 

In 1998, she was named an AMS Distinguished Fellow and has received several outstanding reviewer awards. In 2001, she was designated a Distinguished Scholar by the SMA and she named SMA’s Distinguished Fellow in 2014. She was also the recipient of the 2015 AMS Harold W. Berkman Distinguished Service Award. She has received a number of best and finalist paper awards. She was Doctoral Coordinator at UA for 27 years and chaired 24 dissertations and co-chaired three AMS Doctoral Consortiums (2009, 2011, and 2015). 

Maarten Gijsenberg

Dr Maarten J. Gijsenberg is Associate Professor of Marketing at the University of Groningen, the Netherlands. He is born in Belgium (1981), and holds an MSc in business engineering and a PhD in marketing (both from the University of Leuven, Belgium). 

His research mainly focusses on the econometric modelling of marketing decisions (timing and size of investments, targeting of actions) and their effectiveness, with special attention to the over-time dynamics of the latter (due to e.g. the impact of both macro-economic and firm-specific crises on consumers’ behaviour), and main focus on advertising. His work has been published in the Journal of Marketing Research and the International Journal of Research in Marketing. 

He was second runner-up of the 2010 EMAC McKinsey Marketing Dissertation Award, and his research has also been awarded with a Marie Curie Fellowship of the European Commission. He was finalist of the 2013 Paul E. Green Award, finalist of the American Marketing Association SERVSIG Best Services Article Award 2015,  and his paper on advertising effectiveness around major sports events (doi:10.1016/j.ijresmar.2013.09.004) was selected by the Marketing Science Institute as one of the “2014 Must-Read Articles for Marketers”. Two of his papers were single-authored lead articles in the aforementioned journals. He currently serves on the editorial board of the International Journal of Research in Marketing, is a regular reviewer for the Journal of Marketing Research and has been serving as track chair for the annual EMAC conference since 2015.

Professor Michael Brady

Workshop Discussion Leaders 

Ad De-Jong

Ad (“Addy”) de Jong is a Professor of Marketing in the Marketing & Strategy Group of Aston Business School, Aston University, Birmingham, UK. He obtained a M.Sc. in Psychometrics at the University of Leiden and has a Ph.D. from the School of Economics & Business Administration at the University of Maastricht. He has served as a co-editor of a special issue on Sales and Innovation for the Journal of Product Innovation Management and serves on the editorial boards of the Journal of Service Research, and the Journal of Personal Selling and Sales Management. 

His research focuses on selling innovations; service marketing, frontline sales and service teams; multivariate analysis methods and techniques, including multilevel regression analysis, multilevel growth modelling, and PLS. He has published in journals, such as Management Science, the Journal of Marketing, the Journal of Management, the Journal of Retailing, the International Journal of Research in Marketing, the Journal of the Academy of Marketing Science, the Journal of Service Research, the Journal of Product Innovation Management, the Journal of Management Studies, the British Journal of Management, Decision Sciences, and Marketing Letters.


Professor Heiner Evanschitzky (Aston Business School) is Chair of Marketing at Aston University. Heiner received his PhD and his Habilitation from the University of Muenster (Germany). Previously, he worked as Professor of Marketing at the University of Strathclyde. He was Visiting Professor at University of St. Gallen (Switzerland), Curtin Business School (Australia), and Florida Atlantic University (USA).

His research investigates interesting and relevant problems with an attempt to develop impactful conclusions. The current focus primarily lies in Service and Retail Marketing/Management where he investigates customer (value) management, retail marketing, relationship marketing, franchising, and profit chain models.

His work has been published in journals such as Journal of Marketing, Journal of Retailing, Journal of the Academy of Marketing Science, International Journal of Research in Marketing, Journal of Service Research, and Journal of Product Innovation Management. Heiner currently serves as Associate Editor for the British Journal of Management.


Time Agenda 
Registration and Coffee
Opening words       
Plenary session 1
Professor Sharon Beatty
"You want me to do what? Customer Special Requests Investigated"

10.00-11.00             Plenary session 2
Professor Michael Brady

11.00-11.20 Coffee Break
11.20-12.50 Parallel thematic workshops- Session 1 
  1. "Deep Diving with Programmatic Research" - Sharon Beatty
  2. "Feeding the Phoenix. The Role of Marketing in Dealing with Crises" - Maarten Gijsenberg
13.00-14.00 Lunch 
14.00-15.30 Parallel thematic workshops- Session 2
  1. "Hot Topics in Retailing" -  Co hosted by the directors of ACRI, Heiner Evanschitzky, Markus Blut, Christof Backhaus
  2. "Frontline Marketing in B-TO-B" - Ad De-Jong
  3. Michael Brady
15.30-16.30 Coffee Break 
16.00-17.00 Plenary session 3 

Dr Maarten Gijsenberg
"Competitive Reactions Research"

17.00-17.15 Closing words and drinks 

Thematic workshops 

Six thematic workshops will run in parallel, led by different researchers. Please choose one workshop from each session when completing the online registration formYou will then take part in a one and a half hour round-table discussion about this topic where you will be able to ask our guest discussion leaders  as many questions as you like.

Parallel thematic workshops- Session 1  

1."Deep Diving with Programmatic Research” - Sharon Beatty 

2.“Feeding the Phoenix. The Role of Marketing in Dealing with Crises”- Maarten Gijsenberg 

Parallel thematic workshops- Session 2 

1."Hot Topics in Retailing" -  Co hosted by the directors of ACRI, Heiner Evanschitzky, Markus Blut, Christof Backhaus

2."Frontline Marketing in B-TO-B" - Ad De-Jong

3.Michael Brady 

Further information 

The event will take place at:

Adrian Cadbury Lecture Theatre
Aston Business School
Aston University
Aston Triangle
B4 7ET

Please see Conference Aston for information according to your mode of transport. 

Car parking is available at the Millennium Point multi-storey car park, which is situated opposite the University Campus. The car park charges £2.90 for 3 hours and £3.60 for 4 hours. The car park can be accessed via Jennens Road. If using a sat nav please use the following post code: B4 7AP. A precise description of how to drive to this car park and then walk to the campus can be found by clicking the following link

If you need any further assistance, please do not hesitate to contact Dr Iftakar Haji: i.haji@aston.ac.uk / 0121 204 5042.

Past Events

The Aston Marketing Research Camp

Since 2012, Aston Business School organises its annual marketing research camp. The purpose of this event is to bring world-leading researchers together to generate insightful discussions and identify promising research directions.

Among the most influential researchers in the world have participated in this event as guest speakers:

  • Marnik Dekimpe (Tilburg)
  • Rik Pieters (Tilburg)
  • Don Lehmann (Columbia)
  • A. Parasuraman (Miami) 
  • J. Scott Armstrong (Wharton) 
  • Berend Wierenga (Erasmus) 
  • Eric Arnould (Bath) 
  • Peter S.H. Leeflang (Groningen) 
  • Gilles Laurent (HEC Paris) 
  • Rob Kozinets (York University)
  • Klaus Wertenbroch (INSEAD)
  • Karen Gedenk (Hamburg University)
  • Russel Belk, (York University)
  • Rajesh Chandy (London Business School)
  • Dwayne Gremler (Bowling Green State University)

Very distinguished marketing professors also served as workshop leaders:

  • Nick Lee (Warwick)  
  • Heiner Evanschitzky (Aston)  
  • John Cadogan (Loughborough)
  • Thorsten Gruber (Loughborough)

Excellent Different Distinctive