Andrew Greasley is a lecturer in Operations and Technology Management in the Operations and Information Management Group at Aston Business School.
I have over 100 publications and my main research interest is in the area of discrete-event simulation (DES). My current research themes are based around enhancing the capability of DES in the following contexts:
Modelling people’s behaviour
Providing agent-based capabilities
As a tool for predictive and prescriptive analytics
Costing servitization strategies in product-service systems
ERP and IS implementation
I am also author of the following text books:
‘Operations Management’ published by Wiley.
‘Operations Management: Sage Course Companion’ published by Sage.
‘Simulation Modelling for Business’ published by Ashgate.
‘Business Information Systems’ published by Pearson Education (co-author)
‘Enabling a Simulation Capability in the Organisation’ published by Springer Verlag. (monograph)
Phone:+44(0)121 204 3110 Email: email@example.com Room: ABS250
Doctor of Philosophy (PhD), Aston University, 2007
Fellow of Higher Education Academy (FHEA), Higher Education Academy, 2007
Master of Business Administration (MBA), University of Derby, 1994
Teaching Associate at Warwick Business School, University of Warwick (2011-2013)
Visiting Lecturer at CERAM, Sophia Antipolis, France (2002)
Visiting Lecturer at Zimbabwe Institute of Management, Harare, Zimbabwe (2001)
Visiting Lecturer at Malawi Institute of Management, Lilongwe, Malawi (2000, 2001)
Visiting Lecturer at Keckesmet Institute, Keckesmet, Hungary (1999)
Marketing, demonstrating, analysis, design and implementation of computer-based business process simulation models to industrial clients including ABB Transportation Ltd. (now Bombardier), BPM. (Midlands) Ltd., Derbyshire Constabulary, Gateshead Garden Festival (monorail), GMT Hunslet Ltd., Golden Wonder Ltd., Hearth Woodcraft Ltd., Luxfer Gas Cylinders Ltd., Pall-Ex Holdings Ltd., Rolls Royce Ltd. (Industrial Power Group), Southern Derbyshire Health Authority, Stanton Valves Ltd., Tecquipment Ltd., Textured Jersey Ltd., Warwickshire Police, Willson Trusts Ltd.
I have been committed to bringing innovation to the teaching of students consistently over the past 20 years in which I have taught in the UK, France, Hungary, Zimbabwe and Malawi. During my time at Aston I have assessed the introduction of the Blackboard VLE and published a paper in a 4* journal (IJOPM) on this topic. Over the past 10 years I have produced a number of textbooks which are all used to deliver modules at Aston in the areas of simulation modelling, business information systems and operations management. As a continuation of my interest in the student perspective of teaching and learning I have published a dedicated study guide for students studying operations management (Sage course companion) and published a paper on the use of web-based textbook learning material by students.
In recent years a substantial amount of work has been dedicated to update and enrich the leading textbooks ‘Operations Management’ and ‘Business Information Systems’. The work on Operations Management (3rd edition) included innovations such as a complete and complementary e-book version of the text featuring embedded learning aides such as video clips, exercises and quizzes. I use these aides to enrich the delivery of my modules, for example video clips are used extensively on BN3318 to help put strategic operations management concepts in their industrial context. The book is one of the best-selling texts in the subject area and so raises the profile of Aston as a centre of teaching excellence. I have also been invited to provide definitions of standard terms in Operations Management to the prestigious Encyclopedia of Operations Management (2014). The textbook ‘Business Information Systems’ has established itself since the first edition in 1999 as the No. 1 selling book on BIS in Europe and a 6th edition is currently being prepared.
I am also module leader for the MSc module “Simulation Modelling for Managerial Decision Making”. Supported by the authored textbook this module takes an innovative approach to teaching that provides a demanding and enriching experience for students. Students are expected to form into consultancy groups and develop a simulation model of a real organization using specialist software. This involves students in their own time visiting companies and collecting data on the actual operating performance of these companies. The students find this demanding but hugely rewarding in terms of developing group working skills, understanding real manufacturing and service processes, statistical skills, modelling skills, presentation skills and project management skills.
Part of project implementation team for project entitled ‘Low Carbon SMEs’ (award secured by Professor Prasanta Dey, Aston Business School). The project will look at how to help SMEs in the West Midlands to have low carbon operations, £1,211,569 (ERDF, 2017-2020)
Clegg, B.; Owen, C.; Rackliff, L.; Albores, P.; Greasley, A.; Edwards, J. Minimising the impact of disruptive incidents for passengers through improved information sharing, £71,661 (Chiltern Railways, 2014)
Greasley, A. A Simulation to Assess Staffing Levels at a Police Control Room, Warwickshire Police, £3000 (EREBUS Impact Voucher, 2013)
Shaw, D.; Clegg, B.; Dey, P.; Greasley A. ‘Supporting Our Security Officers’, Department for Transport, Security and Contingencies Directorate, £175,000 Operational layout and technology change implemented at Birmingham International Airport check-in process. (DSTL/DfT TRANSEC, 2008)
Greasley, A. and Bennett, D. An assessment of web-based textbook supplementary material to support student learning, £4000 (Centre for Learning, Innovation and Professional Practice, Aston University, 2006)
RESEARCH DEGREE EXAMINATIONS
2013 Marc Hemold, DBA (University of Gloucestershire)
Internal Examiner (Aston University)
2016 Priscilla Omonedo, PhD; 2016 Paul Joesbury, DBA; 2013 Magesh Nagarajan, PhD; 2012 Chee Seng Koh, MRes; 2010 Miles Weaver, PhD
Journal of Manufacturing Technology Management 2016-