Our Marketing courses are rated as excellent, and our graduates enjoy very high levels of employability. We focus on the practical application of theory, and a high percentage of our modules have practising senior marketers embedded in them.
We offer a number of courses at undergraduate and at postgraduate levels. These are:
BSc in Marketing
This degree provides students with the opportunity to develop an understanding of the core concepts of marketing theory and an ability to apply them to real life cases.
MSc in Marketing Management
This programme is ideal for graduates who have not previously specialised in marketing. It is approved and accredited by the Chartered Institution of Marketing to provide direct entry onto the CIM Professional Diploma in Marketing.
MSc Market Research and Consultancy
This programme will equip you with an in-depth knowledge of market research principles and practice. It will provide students with a solid grounding in the essential skills and capabilities required to execute robust and effective market research. Online MSc Global Strategic Marketing - new programme under development.
The MSc Global Strategic Marketing Management programme is aimed at working graduates pursuing, or keen to pursue, a global marketing career. Specific benefits include flexibility of on-line learning over 27 months, work based assessments, three study trips (one at Aston and two in partner universities), an emphasis on consumer insights in different regions of the world (for example, Asia, North America and Africa), possibility to study electives on campus at Aston University and the possibility to personalise your learning (for example in sales management, innovation, entrepreneurship etc).
Aston Business School would welcome your feedback on a proposed new MSc programme.
MSc by Research MPhil or PhD
All these courses are taught by experts in their respective areas, and we pride ourselves in the deep connections we have with marketing practice and world leading research.
The courses we offer are designed to give graduates an edge in their careers, and our impressive list of marketing alumni attest to this.