Research in Retailing revolves around managing retail and service businesses, developing sustained competitive advantages, retail technology and innovation, investigating chain-profit models, improving franchise businesses, understanding the changing role of consumers, employees and organisations in a solution environment, assessing changing and evolving relationships between customers and firms, and making marketing activities measurable.

Researchers in the Marketing and Strategy Group focus their research on the private as well as on the public sectors. See an overview of the current and recent projects the group has been working on.

The general approach of doing research within the Retailing theme is to address relevant problems or challenges by applying rigorous techniques and methods. This helps produce conclusions with impact. All major research methodologies and orientations are represented. The uniting element is the use of rigorous, state-of-the-art methods, whether they are qualitative, quantitative, experimental or modelling-based. Finally, increasing attention is placed on research on “Big Data”, for instance modelling and predicting behaviour in retail settings.

Researchers in the Retailing area foster worldwide collaboration, extending to institutions such as Wharton Business School, Hochschule St. Gallen, Rice University, University of Miami, Michigan State University, Florida State University, ESSCA Business School, ESEP Europe, University of Muenster, WHU Otto Beisheim School of Management, Aalto University, Curtin Business School and many more.

Projects have resulted in research published in leading academic journals such as Journal of Marketing, Journal of Retailing, Journal of the Academy of Marketing Science, Journal of Service Research, Journal of Product Innovation Management, and International Journal of Research in Marketing.

The researchers in the Aston Centre for Retail Insights (ACRI) would like to foster collaborations with firms on relevant retail topics. Further, we want to encourage potential research students to apply for topics we currently extensively research.

 For all enquiries, please contact retailing@aston.ac.uk for further information.