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PhD and DBA Supervision Topics

Staff in the Marketing and Strategy Group have highlighted that they would be very interested in supervising PhD and DBA students on research projects related to the following topics:


Dr Anna Ackfeldt 

  • Services Marketing and Management topics in general and, in particular, the antecedents and  outcomes of employee behaviours (OCBs and Prosocial Behaviours)
  • Integrated Service Quality and Productivity Strategies
  • Co-production of service

 Professor Christof Backhaus 

  • Franchising 
  • Relational and contractual governance of inter-organizational relationships
  • Management of frontline employees
  • Autonomy in the retail workplace
  • Management of service innovation processes
  • Sponsorship management
  • Retail brand management

Professor Markus Blut

  • Complaint management and store loyalty 
  • Cross-cultural retail management 
  • Customer relationship management
  • Self-service technologies 
  • Switching costs and customer retention
  • Technology-mediated services

Dr Ian Combe

  • Strategies for exploiting innovation
  • Strategic thinking
  • Fast decision-making
  • Expert intuition in strategic decision-making

Professor Ad De-Jong

  • Frontline Sales/Service teams
  • Frontline sales/service employee effectiveness
  • Service climate
  • Green Selling 
  • Cloud-based selling
  • Gamification 
  • Entrepreneurial selling
  • Salesperson knowledge brokering
  • Salesperson ambidexterity

Professor Heiner Evanschitzky

  • Retail atmospherics and customer inspiration
  • Innovative point-of-sale retail marketing
  • Data-driven retail analytics
  • Customer value management
  • Relationship dynamics and CRM

Dr David Gilliland

  • Channels of Distribution
  • Business to Business Relationships
  • Governance and Incentive Mechanisms 

Dr Ronan De Kervenoael

  • FMCG retail & online retailing
  • Consumer behaviour & technology management
  • ICT & resistance    

Professor Peter Leeflang

  • Internal and external communication 
  • Advertising
  • Sales promotions
  • Competition 
  • Model building in marketing 
  • Role of marketing in firms  
  • Pharmaceutical marketing 
  • Strategic Marketing

Dr Neeru Malhotra

  • Services Marketing and Management (Service Quality, Customer Satisfaction, Service Evaluation models)
  • Internal Marketing (Frontline employee (FLE) Behaviours, FLE Attitudes, FLE Performance)
  • Service Profit Chain
  • Emerging models in Call Centre Services

Professor Greg Marshall

  • Selection, performance, and evaluation of salespeople
  • Measurement issues in selling and sales management research
  • The intersection of marketing strategy and the sales organization
  • Impact of technology, including mobile devices and social media, on selling and marketing 
  • Adoption and successful use of technology by sales people
  • Sales force diversity
  • Marketing management decision making, including applications of behavioural decision theory
  • Intra-organizational relationships in marketing 

Dr Erik Mooi

  • Business-to-business relationships
  • Marketing strategy

Dr Neil Shepherd

  • Strategic decision-making (using psychological theories)
  • Strategy processes
  • Strategy implementation
  • Mergers and acquisitions
  • SME internationalisation (using psychological theories)
  • Mindfulness at work

Excellent Different Distinctive