A celebration of these recent publication successes took place after the 6th annual research camp on June 23rd. The Marketing and Strategy department at Aston University in association with the Aston Centre for Retail Insights (ACRI) hosted the 6th Aston Marketing and Strategy Research Camp.
This year, world-leading researchers Professor Russell Belk from York University, Canada, Professor Mark Birkin (University of Leeds), Professor Rajesh Chandy (London Business School) and Professor Dwayne Gremler (Bowling Green State University, USA) provided fascinating insights into their areas of expertise such as consumer masks, research in emerging markets and predictive analytics.
About 40 participants from all over the UK and Europe attended the mix of distinguished plenary sessions and focused thematic workshops led by the guest speakers and Aston Marketing Professors: Heiner Evanschitzky, Ad De-Jong and Christof Backhaus. A special thank you to Iftakar Haji for the perfect organisation of the research camp.