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A celebration of these recent publication successes took place after the 6th annual research camp on June 23rd. The Marketing and Strategy department at Aston University in association with the Aston Centre for Retail Insights (ACRI) hosted the 6th Aston Marketing and Strategy Research Camp.

This year, world-leading researchers Professor Russell Belk from York University, Canada, Professor Mark Birkin (University of Leeds), Professor Rajesh Chandy (London Business School) and Professor Dwayne Gremler (Bowling Green State University, USA) provided fascinating insights into their areas of expertise such as consumer masks, research in emerging markets and predictive analytics.

About 40 participants from all over the UK and Europe attended the mix of distinguished plenary sessions and focused thematic workshops led by the guest speakers and Aston Marketing Professors: Heiner Evanschitzky, Ad De-Jong and Christof Backhaus. A special thank you to Iftakar Haji for the perfect organisation of the research camp.

  • Professor Markus Blut received the Journal of Service Research “Best Article” Award 2017 for the article ‘Factors Influencing the Acceptance of Self-Service Technologies: A Meta-Analysis’ (Vol. 19, Issue 4, pp. 396-416). The award was presented at the 2017 Frontiers in Service Conference in New York.
  • Professor Markus Blut was ranked 9th in the 2017 Retail Ranking identifying leading authors in retailing research. The ranking is based on an analysis of articles published in the Journal of Retailing between the years 2009 and 2015.
  • On June 28th, 2017 Professor Christof Backhaus gave an invited talk on Reward Redemption in Loyalty Programs at the Research Seminar of Mercator School of Management, University of Duisburg-Essen (Germany). 

  • At the upcoming Annual Meeting of the Academy of Management, which will take place in Atlanta (August 4-8, 2017), Professor Tyrone Pitsis (Leeds University Business School) and Professor Christof Backhaus (Aston) offer a Professional Development Workshop on ‘How to Make Academic-Practitioner-Relationships Work’. Utilising a learning community approach, presenters from both the academic and the practitioner’s background will share their experiences gained in collaborative projects. Participants will reflect on the expert presentations and carve out important Do’s and Don’ts alongside the initiation phase, the working phase and the follow-up phase of an academic-practitioner relationship. 

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