Dr Carola Wolf

Marketing and Strategy Department

Carola Wolf

Carola joined Aston Business School as Lecturer in Strategy after receiving a PhD from the University of St. Gallen/ Switzerland. Carola's PhD research focused on the role of middle managers in strategic planning processes. While continuing her research on strategic planning, her wider research interests include strategy as a social practice, including questions of the professionalization of strategy and the role of strategy and concepts such as strategic planning for us as individuals in our professional and personal lives. In addition to her research expertise, Carola is also a passionate teacher focusing on topics of strategic management and related areas as well as qualitative research methods. 

Position: Lecturer in Strategy
Phone: +44(0)121 204 3008 
Email: c.wolf@aston.ac.uk 
Room: ABS 411 

  • PhD in Strategy, University of St. Gallen/ Switzerland
  • MA equivalent (Maîtrise d’Economie d’Entreprise), University of Rennes 1/ France
  • MA equivalent (Diplom-Kauffrau), University of Augsburg/ Germany
  • Fellow of the Higher Education Academy; Postgraduate Certificate in Professional Practice in Higher Education (Aston University)
Prior to Aston, Carola pursued her PhD studies and worked as teaching and research assistant at the University of St. Gallen/ Switzerland. In 2011, she spent a year as visiting researcher at the Hanken School of Economics/ Finland funded by the Swiss National Science Foundation.
  • BS3335 Strategic Decision Making (UG)
  • BSM986 Advanced Topics in Strategy (MBA)

My research interests are located at the cross section of strategic management and organization studies, esp. career studies. Specifically, I am interested in strategy practices and practitioners and their influence on strategy processes and strategic change. For example, I am currently working on a research project that seeks to understand the career trajectories of managers at different stages of their professional life to help organizations in providing supportive environments to their managers to be able to fully exploit their strategic potential. All my research is conducted in close relation with praxis applying qualitative research methodologies based on interview and observational data.

  • £9,840.00, The British Academy “Exploring Middle Manager Life Histories”
  • Member of The Academy of Management, Treasurer of the Strategizing Activities and Practices (SAP) Interest Group
  • SAP-IN (the strategy-as-practice network)
  • Wolf, C. & Floyd, S. W. (2017). Strategic planning research: toward a theory-driven agenda, Journal of Management, 43(6): 1754-1788.
  • Jarzabkowski, P. & Wolf, C. (2015). An Activity-theory Approach to Strategy as Practice. Cambridge Handbook of Strategy as Practice: 2nd Edition, D. Golsorkhi, L. Rouleau, D. Seidl & E. Vaara (Eds.), Cambridge: Cambridge University Press: 165-183.
  • Jarzabkowski, P. & Wolf, C. (2014). The Role of Practical Coping in Strategy Making. Academy of Management Proceedings, 2014:1, doi: 10.5465/AMBPP.2014.259
  • Floyd, S. & Wolf, C. (2013). Strategic Planning. Palgrave Encyclopedia of Strategic Management, Augier, M. & Teece, D. J. (eds.). Palgrave Macmillan.
  • Wolf, C. (2012). Strategic Planning Processes as Mindful Accomplishments: Effects of Institutionalization, Academy of Management Proceedings, 2012:1, doi:10.5465/AMBPP.2012.252
  • Kunisch, S.; Wolf, C. & Quodt, J. (2010). When Forgetting is the Key – The Value of Unlearning Activities during Post-Acquisition Integration. Performance, 3(1): 4-13.
  • Wolf, C. (2010). Demographic change and the changing nature of the concept of work. From Grey to Silver - Managing the Demographic Change Successfully. Heidelberg: Springer, p. 71-84.
  • Wolf, C. (2010). Strategic Planning Systems as Communicative Devices: A changed perspective on strategic decision making. Schriften der Assistierenden der Universität St. Gallen. Bern: Stämpfli, p. 91-109.
  • Floyd, S. & Wolf, C. (2010). Technology Strategy. The Blackwell Encyclopedia of Technology and Innovation Management, Chichester: Wiley, p. 125-129.