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Dr Carola Wolf

Marketing and Strategy Department

Carola Wolf

Carola joined Aston Business School as Lecturer in Strategy after receiving a PhD from the University of St. Gallen/ Switzerland. Her research applies a sociological perspective on strategy processes and practices, exploring issues of strategic change and the emergence of strategy in different organizational contexts. Being particularly interested in the perspective of middle managers, Carola is also focusing on management career studies, for example exploring career trajectories of middle managers. For her research, she has received a number of awards, for example, by the Academy of Management and the Dr. Peter-Werhahn-Award for outstanding academic achievements in business studies. Her research has been published in outlets such as Journal of Management and Human Relations, among others.

In addition to her research expertise, Carola is also a passionate teacher catering all levels of study ranging from Undergraduate to MBA and PhD teaching and focusing on topics of strategic management and related areas as well as qualitative research methods. 

Carola also serves as Chair of the Aston Business School Ethics Committee.

Position: Lecturer in Strategy
Phone: +44(0)121 204 3008 
Email: c.wolf@aston.ac.uk 
Room: ABS 411 

  • PhD in Strategy, University of St. Gallen/ Switzerland
  • MA equivalent (Maîtrise d’Economie d’Entreprise), University of Rennes 1/ France
  • MA equivalent (Diplom-Kauffrau), University of Augsburg/ Germany
  • Fellow of the Higher Education Academy; Postgraduate Certificate in Professional Practice in Higher Education (Aston University)
Prior to Aston, Carola pursued her PhD studies and worked as teaching and research assistant at the University of St. Gallen/ Switzerland. In 2011, she spent a year as visiting researcher at the Hanken School of Economics/ Finland funded by the Swiss National Science Foundation.
  • BS3335 Strategic Decision Making (UG)
  • BSM986 Advanced Topics in Strategy (MBA)
  • BSM987 Advanced Strategy (Executive MBA)

My research interests are located at the cross section of strategic management and organization studies, esp. career studies. Specifically, I am interested in strategy practices and practitioners and their influence on strategy processes and strategic change. For example, I am currently working on a research project that seeks to understand the career trajectories of managers at different stages of their professional life to help organizations in providing supportive environments to their managers to be able to fully exploit their strategic potential. All my research is conducted in close relation with praxis applying qualitative research methodologies based on interview and observational data.

  • £9,140, Marketing Trust, Enhancing marketers’ Performance, Professional Standing and Influence (Co-investigator with Keith Glanfield and Gary Burke.)
  • £5,000, British Academy of Management. Topic: Developing a marketing-as practice research agenda. (Co-investigator with Keith Glanfield, Tony Kent and Gary Burke.) 
  • £9,840.00, The British Academy “Exploring Middle Manager Life Histories” (Principle Investigator)
  • Erasmus Staff Mobility funding 2013; 2014
  • Fellowship of the Swiss National Science Foundation (NSF) for prospective researchers providing one-year full funding for visiting researcher position at the Hanken School of Economics/ Finland, 2011
  • Member of The Academy of Management, Treasurer of the Strategizing Activities and Practices (SAP) Interest Group
  • SAP-IN (the strategy-as-practice network)
  • Wolf, C. (2018). Not lost in translation: Managerial career narratives and the construction of protean identities. Human Relations (in press): 1-29. (ABS 4, FT ranked journal)
  • Wolf, Carola. (2017). Strategic Planning Processes as Mindful Accomplishments. The Handbook of Strategy Research from a Middle Management Perspective. Wooldridge, W. & Floyd, S. (Eds.), Edward Elgar: 288-314.
  • Burke, G. T. & Wolf, C. (2017). All or Nothing? - Strategizing Practices and Outcomes in Strategy Tool Development Processes. Academy of Management Proceedings, 2017:1 16038; doi:10.5465/AMBPP.2017.268.
  • Wolf, C. & Floyd, S. W. (2017). Strategic planning research: toward a theory-driven agenda, Journal of Management, 43(6): 1754-1788. (ABS 4*, FT ranked journal)
  • Jarzabkowski, P. & Wolf, C. (2015). An Activity-theory Approach to Strategy as Practice. Cambridge Handbook of Strategy as Practice: 2nd Edition, D. Golsorkhi, L. Rouleau, D. Seidl & E. Vaara (Eds.), Cambridge: Cambridge University Press: 165-183.
  • Jarzabkowski, P. & Wolf, C. (2014). The Role of Practical Coping in Strategy Making. Academy of Management Proceedings, 2014:1, doi: 10.5465/AMBPP.2014.259
  • Floyd, S. & Wolf, C. (2013). Strategic Planning. Palgrave Encyclopedia of Strategic Management, Augier, M. & Teece, D. J. (eds.). Palgrave Macmillan.
  • Wolf, C. (2012). Strategic Planning Processes as Mindful Accomplishments: Effects of Institutionalization, Academy of Management Proceedings, 2012:1, doi:10.5465/AMBPP.2012.252
  • Kunisch, S.; Wolf, C. & Quodt, J. (2010). When Forgetting is the Key – The Value of Unlearning Activities during Post-Acquisition Integration. Performance, 3(1): 4-13.
  • Wolf, C. (2010). Demographic change and the changing nature of the concept of work. From Grey to Silver - Managing the Demographic Change Successfully. Heidelberg: Springer, p. 71-84.
  • Wolf, C. (2010). Strategic Planning Systems as Communicative Devices: A changed perspective on strategic decision making. Schriften der Assistierenden der Universität St. Gallen. Bern: Stämpfli, p. 91-109.
  • Floyd, S. & Wolf, C. (2010). Technology Strategy. The Blackwell Encyclopedia of Technology and Innovation Management, Chichester: Wiley, p. 125-129.
  •  Best Paper Award from the Strategizing Activities and Practices (SAP) Interest Group in the category “Best Practice-Oriented Paper” for Burke, G. T. & Wolf, C. (2017) All or Nothing? - Strategizing Practices and Outcomes in Strategy Tool Development Processes, Annual Meeting of the Academy of Management (AOM). Atlanta/ USA.; 
  •  “Outstanding Reviewer” Award from Strategizing Activities and Practices (SAP) Interest Group at the Annual Meeting of the Academy of Management in Atlanta in August 2017
  •  Nominated for Best Paper award SAP Division, Academy of Management 2014
  • Dr. Peter-Werhahn-Award for outstanding academic achievements in business studies, University of St. Gallen/Switzerland, September 2012
  • Nominated for William H. Newman Award (rewarding outstanding papers based on a recent dissertation) at Annual Meeting of the Academy of Management, 2012
  • Nominated for Best Student Paper and Best Paper award SAP Division, Academy of Management 2012