Markus is professor and chair in marketing at Aston Business School. Before joining Aston University, he worked as professor of marketing at Newcastle University Business School (UK). He was also a faculty member at University of Dortmund (Germany), Ramkhamhaeng University (TH), and University of Muenster (Germany). During the last years, he was invited as visiting professor at University of Alabama (USA), Florida Atlantic University (USA), and Curtin University (AUS). His research interests are related to service and retail marketing/management and he is particularly interested in new service technologies, international service marketing, retailing strategies, online retailing, consumer/retail shopper behaviour, and relationship marketing. He regularly works together with international firms on joint research and consulting projects, including BMW, Borussia Dortmund, Claas, Dr. Oetker, Henkel-Ecolab, KarstadtQuelle Bank, Karstadt Warenhaus, McDonald's, Mercedes-Benz, Merck, Procter and Gamble, Robert Bosch,and T-Mobile International among many others. Markus is regularly invited as keynote speaker on international conferences. Markus has published 150 articles in established journals, books, and proceedings including the Journal of the Academy of Marketing Science, Journal of Retailing, International Journal of Research in Marketing, Journal of Service Research, Journal of Business Research, Psychology and Marketing, Industrial Marketing Management, European Journal of Marketing, and International Marketing Review. He frequently reviews articles for journals such as Journal of Marketing Research, Journal of Retailing, Journal of Service Research, Journal of Product Innovation Management, and British Journal of Management. His research is regularly awarded with several best paper awards. Markus received the prestigious 2017 “Best Article Award” of the Journal of Service Research. He was also ranked 9th in the 2017 retail ranking identifying leading retailing authors (Ketron et al. 2017).
Position: Professor and chair in Marketing Phone number: +44 (0)121 204 4704 Email: email@example.com Room: ABS 241
UK Services Marketing
TU Dortmund University, Germany:
Exercise Market Research
Cases in Industrial Marketing
Qualitative and Quantitative Methods
Independent Study Research
Multilevel Analysis with HLM
Mixed-Methods in Marketing
Zeppelin University, Germany
University of Applied Science, Germany:
Marketing Basics |
Marketing Basics ||
Center for International Studies, Belarus:
University of Muenster, Germany:
Retail Information Systems
Steinbeis University, Germany:
Florida Atlantic University, USA:
Ramkhamhaeng University, Thailand:
Current Issues in Marketing
Product and brand Management
Newcastle University Business School
TU Dortmund University
Total amount of received funding: £1, 782.282 -
Current PhD students
Ruolan Chen (Aston Univeristy)
Selected Journal Articles:
Blut, Markus, Christoph Teller, and Arne Floh (2018), "Testing Retail Marketing-Mix Effects on Patronage: A Meta-Analysis," Journal of Retailing, forthcoming.
Hubert, Marco, Markus Blut, Christof Backhaus, Christian Brock, and Tim Eberhardt (2017), "Acceptance of Smartphone-Based Mobile Shopping: Mobile Benefits, Customer Characteristics, Perceived Risk and the Impact of Application Context," Psychology & Marketing, 34 (2), 175-194.
Blut, Markus (2016) "E-Service Quality: Development of a Hierarchical Model," Journal of Retailing, 92 (4), 500-517.
Blut, Markus, Cheng Wang, and Klaus Schoefer (2016), “Factors Influencing the Acceptance of Self-Service Technologies: A Meta-Analysis,” Journal of Service Research, 19 (4), 396-416.
Blut, Markus, Heiner Evanschitzky, Christof Backhaus, John Rudd, and Michael Marck (2016), “Securing Business-to-Business Relationships: The Impact of Switching Costs,” Industrial Marketing Management, 52 (1), 82-90.
Ommen, Nils, Markus Blut, Christof Backhaus, and David Woisetschläger (2016), “Toward a Better Understanding of Stakeholder Participation in the Service Innovation Process: More than one Path to Success,” Journal of Business Research, 69 (7), S. 2409-2416.
Blut, Markus, Nivriti Chowdhry, Vikas Mittal, and Christian Brock (2015), “E-Service Quality: A Meta-Analytic Review,” Journal of Retailing, 91 (4), 679-700.
Blut, Markus, Carly Frennea, Vikas Mittal, and David Mothersbaugh (2015), “How Procedural, Financial, and Relational Switching Costs Affect Customer Satisfaction and Loyalty Outcomes: A Meta-Analysis,” International Journal of Research in Marketing, 32 (2), 226-229.
Blut, Markus, Sharon Beatty, Heiner Evanschitzky, and Christian Brock (2014), “The Impact of Service Characteristics on the Switching Costs-Customer Loyalty Link,” Journal of Retailing, 90 (2), 275-290.
Nagengast, Liane, Heiner Evanschitzky, Markus Blut, and Thomas Rudolph (2014), “New Insights in the Moderating Effect of Switching Costs on the Satisfaction-Loyalty Link,” Journal of Retailing, 90 (3), 408-427.
Brock, Christian, Markus Blut, Heiner Evanschitzky, and Peter Kenning (2013), “Satisfaction with Complaint Handling: A Replication Study on its Determinants in a Business-to-Business Context,” International Journal of Research in Marketing, 30 (3), 319-322.
Paluch, Stefanie and Markus Blut (2013), “Service Separation and Customer Satisfaction: Assessing the Service Separation/Customer Integration Paradox,” Journal of Service Research, 16 (3), 415-427.
Evanschitzky, Heiner, Christian Brock, and Markus Blut (2012), “Will You Tolerate This? The Impact of Affective Commitment on Complaint Intention and Post-Recovery Behavior,” Journal of Service Research, 14 (4), 410-425.
Evanschitzky, Heiner, B. Ramaseshan, David Woisetschläger, Verena Richelsen, Markus Blut, and Christof Backhaus (2012), “Consequences of Customer Loyalty to the Loyalty Program and to the Company,” Journal of the Academy of Marketing Science, 40 (5), 625-638.
Blut, Markus, Christof Backhaus, Tobias Heussler, David Woisetschläger, Heiner Evanschitzky, and Dieter Ahlert (2011), “What to Expect after the Honeymoon: Testing a Lifecycle Theory of Franchise Relationships,” Journal of Retailing, 87 (3), 306-319.
Töllner, Alke, Markus Blut, and Hartmut H. Holzmüller (2011), “Customer Solutions in the Capital Goods Industry: Examining the Impact of the Buying Center,” Industrial Marketing Management, 40 (5), 712-722.
Evanschitzky, Heiner, Florian von Wangenheim, David Woisetschläger, and Markus Blut (2008), “Consumer Ethnocentrism in the German Market,” International Marketing Review, 25 (1), 7-32, 2008.
Recent Conference Presentations