Heiner is Professor and Chair of Marketing at Aston Business School. Previously, he worked as Assistant and Associate Professor at the Marketing Centre at Muenster University (Germany) and as Professor of Marketing at the University of Strathclyde.
Over the years Heiner has had over 100 articles published in specialist journals and proceedings, notably in the field's leading Journal of Marketing, Journal of Retailing, Journal of the Academy of Marketing Science, Journal of Product Innovation Management, and Journal of Service Research. Moreover, his research has won several Best Paper Awards at leading Marketing conferences.
Heiner is Associate Editor of the British Journal of Management. He is also on the editorial board of the Journal of Business Research and Industrial Marketing Management and is founding-editor of the book series Applied Marketing Science.
Position: Professor of Marketing Phone: +44(0)121 204 3113 Email: email@example.com Room: ABS 234 CV
Course director “MSc Market Research & Consulting”
Heiner’s research investigates interesting and relevant problems with an attempt to develop impactful conclusions. The current focus primarily lies in Service and Retail Marketing/Management where he focuses on issues around the Service Profit Chain concept. These include the areas of customer (value) management, franchising, relationship marketing, research on satisfaction and loyalty, sales management, and myopic marketing management.
The FFF (Fédération Française de la Franchise) entitled “L’option multi-unités dans le développement des réseaux de franchise : modèles décisionnels et avantages compétitifs - Received 29,000 Euros between 2010- 2011.