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Professor Markus Blut

Marketing and Strategy Group

markus-blut

Markus is professor and chair in marketing at Aston Business School. Before joining Aston University, he worked as professor of marketing at Newcastle University Business School (UK). He was also faculty member at University of Dortmund (Germany), Ramkhamhaeng University (TH), and University of Muenster (Germany). During the last years, he was invited as visiting professor at University of Alabama (USA), Florida Atlantic University (USA), and Curtin University (AUS). 

Markus’ research interests are related to service and retail marketing/management. He is particularly interested in new service technologies, international service marketing, retailing strategies, online retailing, consumer/retail shopper behaviour, and relationship marketing. He regularly works together with international firms on joint research and consulting projects including BMW, Borussia Dortmund, Claas, Dr. Oetker, Henkel-Ecolab, KarstadtQuelle Bank, Karstadt Warenhaus, McDonald's, Mercedes-Benz, Merck, Procter and Gamble, Robert Bosch, and T-Mobile International among many others.

Markus has published 150 articles in established journals, books, and proceedings including the prestigious Journal of the Academy of Marketing Science, Journal of Retailing, International Journal of Research in Marketing, Journal of Service Research, Journal of Business Research, Industrial Marketing Management, European Journal of Marketing, and International Marketing Review. His research is regularly awarded with best paper awards on marketing conferences.

Position: Professor and chair in Marketing
Phone number: +44 (0)121 204 4704
Emailm.blut@aston.ac.uk
Room: ABS 241

  • Junior Professor of Marketing, TU Dortmund University.
  • PhD in Business Administration, University of Muenster.
  • 2016 – Date: Professor of Marketing, Aston Business School, Aston University. 
  • 2015: Visiting Professor, School of Marketing, Curtin Business School, Curtin University.
  • 2014: Visiting Professor, Marketing Department, College of Business, Florida Atlantic University.
  • 2012 – 2016: Professor of Marketing, Newcastle University Business School, Newcastle University.
  • 2009: Visiting scholar, Faculty for Management and Marketing, University of Alabama.
  • 2008 – 2012: Assistant Professor, TU Dortmund University, Germany.
  • 2004 – 2007: PhD candidate and lecturer, University of Muenster.
  • International Marketing
  • Retailing Management
  • Marketing Research 
Retail and Service Marketing/Management


  • Acceptance of remote services
  • Brand management and brand communication in e-retailing
  • Complaint management, store loyalty and customer equity
  • Consumer behaviour in retailing
  • Cross-cultural retail management
  • Customer loyalty schemes
  • E-commerce and online communities
  • Knowledge-intensive services
  • Management of franchise and services networks
  • Management of international retail brands
  • Price Management in retailing
  • Retail management and marketing
  • Service bundling
  • Service controlling
  • Service innovations and customer co-creation
  • Service quality and store loyalty
  • Service recovery paradox
  • Social media in online retailing
  • Technology-mediated services (i.e., self-service technology)
  • Transformative retail research
  • Word-of-mouth in e-retailing


Industrial Service Management
  • Autonomy in service networks
  • Buying Centre and service design
  • Customer-oriented leadership
  • Design of customer solutions
  • Industrial complaint management
  • Interaction competence of frontline employees
  • Knowledge management
  • Management of B2B service brands
  • Market driving versus market driven strategies
  • Personal selling and sales management
  • Remote services
  • Services profitability
  • Service profit chain
  • Standardization versus adaption of services
  • Transformation from producer to solution seller

Newcastle University Business School 

  • Customer Participation in New Service Development, School Research Fund. Funding: £500.‐‐ [duration: 02/2016‐05/2016]
  • Relationship Management in Service Industries, School Research Fund. Funding: £1,000.‐‐ [duration: 11/2015‐06/2016]
  • Customer Loyalty in Service Industries, Faculty Research Fund. Funding: £1,500.‐‐ [duration: 06/2015‐12/2015]
  • Customer Solution Selling, School Research Fund: 2,800.--€ / £2,025.‐‐ [duration: 05/2015‐10/2015]
  • Funding for PhD Scholarship. Funding: £75,000.-- [duration: 10/2014‐08/2017]
  • Service Innovation Management in Industrial Service Strategies, Faculty Research Fund. Funding: £2,330.‐‐ [duration: 07/2014‐7/2015] 

TU Dortmund University

  • INTER|DRIVE: Driving the Interaction Competence of Salespersons. Funding: £383,303.‐‐ [duration: 05/2010‐12/2012].
  • PREVIKIDS NRW: Improving Health Consciousness of the Youth in North-Rhine Westphalia. Funding: £800,937.‐‐ [duration: 01/2010‐12/2012].

Current PhD students

  • Wenjiao Zhang (Newcastle University)
  • Chutinida Phalusuk (Newcastle University)
  • Charles Kemp (Newcastle University)
  • Jasmin Ulrich (TU Dortmund University)
  • Academy of Marketing Science (AMS)
  • Academy of Management (AOM)
  • American Marketing Association (AMA)
  • Association for Consumer Research (ACR)
  • Association for Information Systems (AIS)
  • European Marketing Academy (EMAC)

Selected Journal Articles

  • Blut, M. (2017): E-Service Quality: Development of a Hierarchical Model, Journal of Retailing – forthcoming. 
  • Blut, M./Wang, C./Schoefer, K. (2017): Factors Influencing the Acceptance of Self-Service Technologies: A Meta-Analysis, Journal of Service Research – forthcoming. 
  • Sichtmann, C./Schöfer, K./Blut, M./Kemp, C. (2017): Extending Service Brands into Products Versus Services: Multilevel Analyses of Key Success Drivers, European Journal of Marketing – forthcoming. 
  • Blut, M./Evanschitzky, H./Backhaus, C./Rudd, J./Marck, M. (2016): Securing Business-to-Business Relationships: The Impact of Switching Costs, Industrial Marketing Management, 52 (1), 82-90. 
  • Ommen, N./Blut, M./Backhaus, C./Woisetschläger, D. (2016): Toward a Better Understanding of Stakeholder Participation in the Service Innovation Process: More than one Path to Success, Journal of Business Research, 69 (7), 2409-2416. 
  • Blut M./Chowdhry, N./Mittal, V./Brock, C. (2015): E-Service Quality: A Meta-Analytic Review, Journal of Retailing, 91 (4), 679-700. 
  • Blut, M./Frennea, C./ Mittal, V./Mothersbaugh, D. (2015): How Procedural, Financial, and Relational Switching Costs Affect Customer Satisfaction and Loyalty Outcomes: A Meta-Analysis, International Journal of Research in Marketing, 32 (2), 226-229. 
  • Blut, M./Beatty, S./Evanschitzky, H./Brock, C. (2014): The Impact of Service Characteristics on the Switching Costs-Customer Loyalty Link, Journal of Retailing, 90 (2), 275-290. 
  • Nagengast, L./Evanschitzky H./Blut M./Rudolph T. (2014): New Insights in the Moderating Effect of Switching Costs on the Satisfaction-Loyalty Link, Journal of Retailing, 90 (3), 408-427. 
  • Brock, C./Blut, M./Evanschitzky, H./Kenning, P. (2013): Satisfaction with Complaint Handling: A Replication Study on its Determinants in a Business-to-Business Context, International Journal of Research in Marketing, 30 (3), 319-322. 
  • Paluch, S./Blut, M. (2013): Service Separation and Customer Satisfaction: Assessing the Service Separation/Customer Integration Paradox, Journal of Service Research, 16 (3), 415-427. 
  • Evanschitzky, H./Ramaseshan, B./Woisetschläger, D./Richelsen, V./Blut, M./Backhaus, C. (2012): Consequences of Customer Loyalty to the Loyalty Program and to the Company, Journal of the Academy of Marketing Science, 40 (5), 625-638. 
  • Blut, M./Backhaus, C./Heussler, T./Woisetschläger, D./Evanschitzky, H./Ahlert, D. (2011): What to Expect after the Honeymoon: Testing a Lifecycle Theory of Franchise Relationships, Journal of Retailing, 87 (3), 306-319. 
  • Brock, C./Blut, M./Evanschitzky, H./Kenning, P./Ahlert, M. (2011): Kundenbindung und Motive von Noncomplainern: Neue Aspekte des Beschwerdemanagement, Zeitschrift für Betriebswirtschaft, 81. Jg., 57-76.
  • Evanschitzky, H./Brock, C./Blut, M. (2012): Will You Tolerate This? The Impact of Affective Commitment on Complaint Intention and Post-Recovery Behavior, Journal of Service Research, 14 (4), 410-425. 
  • Töllner, A./Blut, M./Holzmüller, H. (2011): Customer Solutions in the Capital Goods Industry: Examining the Impact of the Buying Center, Industrial Marketing Management, 40 (5), 712-722. 
  • Brock, C./Blut, M./Evanschitzky, H./Kenning, P./Ahlert, M. (2010): Beschwerdemanagement im B2B-Sektor: Replikation und Erweiterung, Die Betriebswirtschaft, 70 (1), 25-40. 
  • Backhaus, C./Blut, M./Evanschitzky, H./Woisetschläger, D. (2008): Autonomie und Loyalität in Unternehmensnetzwerken: Eine Mehrebenenbetrachtung, Managementforschung, 19 (1), 143-180.
  • Berentzen, J./Backhaus, C./Michaelis, M./Blut, M./Ahlert, D. (2008): Does “Made in…” also Apply to Services? An Empirical Assessment of the Country-of-Origin-Effect in Service Settings, Journal of Relationship Marketing, 7 (4), 391-405. 
  • Evanschitzky, H./v. Wangenheim, F./Woisetschläger, D./Blut, M. (2008): Consumer Ethnocentrism in the German Market, International Marketing Review, 25 (1), 7-32, 2008. 
  • Woisetschläger, D./Hartleb, V./Blut, M. (2008): How to Make Brand Communities Work: Antecedents and Consequences of Consumer’s Participation, Journal of Relationship Marketing, 7 (3), 237-256. 
  • Grzeskowiak, S./Blut, M./Kenning, P. (2007): Market Orientation in Vertical Business Networks, Journal of Marketing Channels, 14 (3), 31-50. 

 

Recent Conference Presentations

  • Backhaus, C. /Evanschitzky, H./Blut, M./Woisetschläger, D. (2016): “Identifying Contingencies for the Autonomy-Performance Relationship,” British Academy of Management Conference, September 6-8, 2016, Newcastle upon Tyne, United Kingdom.
  • Blut, M./Backhaus, C./Woisetschläger, D./Evanschitzky, H. (2016): “Overcoming Franchisee Disillusionment: The Role of Individual and System-level Factors,” AMA Winter Educators’ Conference, Las Vegas, Nevada, USA, February 26-28, 2016.
  • Hubert, M./Blut, M./Backhaus, C./Brock, C./Eberhardt, T. (2016): “Mobile Commerce – The Moderating Roles of Perceived Risk and Application Context,” 2016 Global Marketing Conference, Hong Kong, China, July 21-24, 2016.
  • Meik, J./Brock, C./Blut, M. (2016): “Managing Customer Integration – The Crucial Role of Frontline Employees,” 2016 Global Marketing Conference, Hong Kong, China, July 21-24, 2016.
  • Phalusuk, C./Blut, M./Schoefer, K./Ness, M. (2016): “Customer Attributions of Service Failures within Service Delivery Networks: Development of a Conceptual Framework,” British Academy of Management Conference, September 6-8, 2016, Newcastle upon Tyne, United Kingdom.
  • Phalusuk, C./Blut, M./Schoefer, K./Ness, M. (2016): “Towards a Conceptual Framework for Understanding Customer Evaluations of Service Failures within Service Delivery Networks,” 2016 SERVSIG Conference, Maastricht, Netherlands, June 17-19, 2016.
  • Phalusuk, C./Blut, M./Schoefer, K./Ness, M. (2016): “Towards a Conceptual Framework for Understanding Customer Evaluations of Service Failures within Service Delivery Networks,” European Marketing Conference, May 24-27, 2016, Oslo, Norway.
  • Zhang, R./Blut, M./Schoefer, K. (2016): “Customer Outrage Following Service Failure: A Qualitative Research,” 2016 SERVSIG Conference, Maastricht, Netherlands, June 17-19, 2016.
  • Zhang, R./Blut, M./Schoefer, K. (2016): “Customer Outrage Following Service Failure: A Qualitative Research,” European Marketing Conference, May 24-27, 2016, Oslo, Norway.

 

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