Markus is professor and chair in marketing at Aston Business School. Before joining Aston University, he worked as professor of marketing at Newcastle University Business School (UK). He was also faculty member at University of Dortmund (Germany), Ramkhamhaeng University (TH), and University of Muenster (Germany). During the last years, he was invited as visiting professor at University of Alabama (USA), Florida Atlantic University (USA), and Curtin University (AUS).
Markus’ research interests are related to service and retail marketing/management. He is particularly interested in new service technologies, international service marketing, retailing strategies, online retailing, consumer/retail shopper behaviour, and relationship marketing. He regularly works together with international firms on joint research and consulting projects including BMW, Borussia Dortmund, Claas, Dr. Oetker, Henkel-Ecolab, KarstadtQuelle Bank, Karstadt Warenhaus, McDonald's, Mercedes-Benz, Merck, Procter and Gamble, Robert Bosch, and T-Mobile International among many others.
Markus has published 150 articles in established journals, books, and proceedings including the prestigious Journal of the Academy of Marketing Science, Journal of Retailing, International Journal of Research in Marketing, Journal of Service Research, Journal of Business Research, Industrial Marketing Management, European Journal of Marketing, and International Marketing Review. His research is regularly awarded with best paper awards on marketing conferences.