Christof joined Aston Business School as a Professor and Chair in Marketing in September 2016. Before, he worked as an Assistant Professor at the Universities of Dortmund, Bochum and Braunschweig in Germany, and as a Professor of Marketing at Newcastle University Business School.
His research interest lies primarily in the field of Retail and Services Marketing and Management. His work in these domains has been published in international marketing journals such as the Journal of Business Research, Journal of Retailing, Journal of the Academy of Marketing Science, Journal of Small Business Management, Industrial Marketing Management, International Marketing Review, and Psychology & Marketing.
In order to ensure that his research activities are of practical relevance, he regularly collaborates with companies such as Allianz SE, Deutsche Bahn AG, Deutsche Telekom AG, Vodafone D2 GmbH, and Volkswagen AG to help resolve issues in the areas of service innovation, customer and partner relationship management, marketing control & monitoring, and sponsorship management.
Position: Professor and chair Phone number: +44 (0)121 204 3017 Email: firstname.lastname@example.org Room: ABS 238
2016 – Professor and Chair in Marketing, Aston Business School, Aston University.
Retailing & Services Management
CRM and Sales Management
Woisetschläger, D./Backhaus, C.,/Cornwell, B. (2017): Inferring Corporate Motives: How Deal Characteristics Shape Sponsorship Perceptions, Journal of Marketing (in print).
Hubert, M./Blut, M./Brock, C./Backhaus, C./Eberhardt, T.: Acceptance of Smartphone‐Based Mobile Shop-ping: Mobile Benefits, Customer Characteristics, Perceived Risks, and the Impact of Application Context, Psychology & Marketing, 34(2), pp. 175-194.
Böhm, E./Backhaus, C./Eggert, A./Cummins, T.: Understanding outcome-based contracts: benefits and risks from the buyers’ and sellers’ perspective, Journal of Strategic Contracting and Negotiation, 2(1-2), pp. 128-149.