Dr Julie Lewis is a Teaching Fellow at Aston University. Prior to joining academia Julie held several senior marketing roles with Argos, Sainsbury’s and Anheuser-Busch (Budweiser). Julie’s teaching and research interests are influenced by her previous industry roles and lie in the areas of marketing and strategy. Specifically her current research focuses on multi-channel retailing, digital marketing and the role of change management techniques to implement strategies.
Julie’s work has been published in the International Journal of Electronic Commerce, and she has also presented her work at conferences (including the Academy of Marketing, the European Institute of Retailing and Services Studies and the European Association for Education and Research in Commercial Distribution). Julie has also been the Lead Academic for a KTP project (funded by Innovate UK) which developed an omni-channel and digital marketing toolkit for a SME furniture manufacturer. She has also received funding from the Chesshire Lehmann Fund to explore the role of marketing communications as a way of increasing smart meter usage amongst fuel poor groups.
Julie is a Fellow of the Higher Education Academy (FHEA) and a member of the Chartered Institute of Marketing. She has extensive experience of teaching on a wide range of modules including marketing communications, strategic marketing, retail marketing, consumer behaviour, branding and research methods.