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Dr Gary Burke

 

Marketing and Strategy Department

Gary Burke1

Gary joined the Strategy Department in 2010 after receiving his PhD.  Prior to this, he held management positions in various multinational companies, before entering the education sector in 2003 to work on a CIMA funded research project and then to manage Aston’s Executive Development Programme.   

His research uses qualitative and ethnographic methodologies to study how managers’ experience and manage within complex pluralistic settings. Adopting a processual lens, his doctoral work focussed on studying partnering practices and identity change dynamics within public-private partnerships. He is also part of an ethnographic study of Lloyd’s of London, which is generating new insights about how managers balance competing logics, perform strategizing work and use client portfolios to generate ambidexterity.  He recently joined a project, sponsored by the Department for Business, Innovation and Skills, which is studying business growth in small businesses. 

Gary has received numerous Best Paper Awards and his work has been published in leading academic journals. In 2014, he was the recipient of Aston’s Outstanding Early Career Researcher award

Position: Senior Lecturer 

Phone: +44 (0)121 204 3184 Email: burkeg@aston.ac.uk Room: ABS 232

CV 

  • 2015 PgCert in Higher Education (Distinction) 
  • 2011 PhD., Aston Business School (Passed, no corrections) 
  • 2007 M.B.A., Aston Business School (Distinction) 
  • 2000 BA (Hons) Business Studies (Upper second)
  • 2015 Senior Lecturer in Strategy, Aston Business School 
  • 2012 Lecturer in Strategy, Aston Business School 
  • 2010 Research Fellow, Aston Business School 
  • 2004 Executive Development Programme Manager, Aston University 
  • 2003 Research Assistant, Aston Business School 
  • BSM931 Topics in Advanced Strategy (MSc) 
  • BSM943 Strategic Management (MBA) 
  • SE1500 Introduction to Business Management

I am especially interested in questions related to strategy-as-practice. I use in-depth qualitative methodologies to study how managers work and strategize in complex pluralistic settings often characterised by high degrees of ambiguity, competing logics and contradictions. My research tends to be problem-centered, focussing on questions such as how do managers adopt to new strategic challenges, balance competing demands or cope with ambiguity? 

Theoretically, my research draws from theories of social practice, identity, sociomateriality and institutions. Methodologically, my work tends to be process-oriented and ethnographic in nature, with a growing interest in using video-ethnographic approaches. My current research is addressing three key topics; (1) the affordances of strategy toolmaking  in ambiguous strategic environments, (2) the dynamics of changing and maintaining complex collective organizational identities (3) the extension of  strategy-as-practice perspectives to new fields, such as marketing and entrepreneurship. 

I currently supervise PhD students in the area of strategy-as-practice and entrepreneurship. 

2014-2017 I was secretary of the Strategizing Activities and Practices (SAP) Interest Group of the Academy of Management. I was also co-founder and organizer of the Strategy-as-Practice Review (SAP_R) Group with Sotirios Paroutis (Warwick) and Richard Whittington (Oxford). SAP-R Group is a supportive forum to help authors develop papers and, in particular, deal with reviewers’ comments.

  • 2017. Prize PhD Studentship. Topic: Language Capability as a means of Sustainable Competitive Advantage for UK SME’s. With Ad-De-Jong, Geoff Parks and Iftakar Haji. Amount: £59,000 
  • 2017. British Academy of Management. Topic: Developing a marketing-as practice research agenda. Co-investigator with Keith Glanfield, Tony Kent and Carola Wolf. Amount: £5,000 
  • 2016. Aston Seed Corn Funding. Topic: Scoping a marketing-as practice research agenda. Co-investigator with Keith Glanfield, and Carola Wolf. Amount: £1,000 
  • 2014. Department of Business, Innovation and Skills. Topic: The Sociology of Enterprise Research. Co-investigator with Mark Hart, Nick Theodorakopoulos, Ute Stephan and Durham Policy research Institute. Amount: £75,000. 
  • 2012. Economic and Social Research Council. Topic: Charting New Territory: Positioning the UK (Lloyd's) in a changing global reinsurance landscape. Co-investigator with Paula Jarzabkowski (Principal Applicant) and Michael Smets (Co-investigator). Amount: £113, 374.
  • Sandrine Tunezerwe (PhD) 
  • Uche Ogwude (PhD) 

Available to supervise new suitable PhD applicants in the field of strategy-as-practice.

  • Academy of Management 
  • European Group for Organizational Studies 
  • Fellow, Higher Education Academy

Publications

  • 2016.  Managing client relationships to support knowledge generation: An organizational ambidexterity perspective (with R. Bednarek, P. Jarzabkowski and M. Smets).  Long Range Planning, 49(3): 324-341. DOI: 10.1016/j.lrp.2015.12.003
  • 2015.  Constructing Spaces for Strategic Work: A Multimodal Perspective (with P. Jarzabkowski and P. Spee). British Journal of Management, 26: S26-S47.  DOI: 10.1111/1467-8551.12082 
  • 2015.  Reinsurance Trading in Lloyd's of London: Balancing Conflicting-yet-complementary Logics in Practice (with M. Smets, P. Jarzabkowski and P. Spee).  Academy of Management Journal, 58(3): 932-970. DOI: 10.5465/amj.2012.0638. 
  • 2014.  Charting new territory for organizational ethnography: Insights from a team-based video ethnography of reinsurance trading in Lloyd’s of London (with M. Smets, P. Jarzabkowski and P. Spee).  Journal of Organizational Ethnography, 3(1): 10-26. DOI: 10.1108/JOE-12-2012-0056 
  • 2013. Institutional Ambidexterity: Leveraging Institutional Complexity in Practice (with M. Smets, P. Jarzabkowski, R. Bednarek and P. Spee).  In M. Lounsbury & E. Boxenbaum. (Eds). Institutional Logics in Action issue. Research in the Sociology of Organizations, 39: 37-61. DOI: 10.1108/S0733-558X(2013)0039B015 
  • 2012.  Reinsurance Trading in Lloyd's of London: Balancing Conflicting-yet-complementary logics in practice (with M. Smets, P. Jarzabkowski and P. Spee).  Best Paper Proceedings Academy of Management, 2012(1). DOI: 10.5465/AMBPP.2012.246 
  • 2011.  The effects of perceived business uncertainty, external consultants and risk management on organisational outcomes (N. Subramaniam, P.M. Collier, M. Phang).  Journal of Accounting & Organizational Change, 7(2): 132-157. DOI: 10.1108/18325911111139671 
  • 2007.  Risk and Management Accounting:  Guidelines for Enterprise-Wide Internal Control Procedures (with P. Collier and A.J. Berry). Elsevier, Oxford.  ISBN-10: 0750680407 

Selected Conference Papers 

  • 2017. Burke, G. & Wolf, C.  All or nothing? Strategizing practices and outcomes in strategy tool development processes.  Academy of Management Annual Meeting, Atlanta, Georgia. 
  • 2017. Burke, G., Jarzabkowski, P.  & Spee, P.A. Accomplishing collective identity endurance whilst retaining identity distinctiveness.  Academy of Management Annual Meeting, Atlanta, Georgia. 
  • 2017. Tunezerwe, S., Burke, G. & Stephan, U. At the frontline of micro-finance: Cultural toolkits and relational agency in African MFIs.  Academy of Management Annual Meeting, Atlanta, Georgia. 
  • 2013. Getting Institutional Work to Work: Generating Actionable Insights from a Practice-Approach to Institutional Ambidexterity.  Harvard Business School.  (with M. Smets, P. Jarzabkowski, R. Bednarek and P. Spee).   
  • 2012. Reinsurance Trading in Lloyd's of London: Balancing conflicting-yet-complementary logics in practice (with M. Smets, P. Jarzabkowski and P. Spee).  Academy of Management Annual Meeting August 2012, Boston, Texas. 
  • 2012. Trading spaces: The embodiment of risk-trading episodes (with P. Jarzabkowski, M. Smets & P. Spee).  EGOS Colloquium July, Helsinki, Finland 
  • 2012. Charting new territory for organizational ethnography: Insights from a team-based video ethnography of reinsurance trading in Lloyd’s of London (with M. Smets, P. Jarzabkowski, P. and P. Spee).  EGOS Colloquium July, Helsinki, Finland 
  • 2011. Organizational identity change in a cross-institutional context: The development of a hybrid identity.  Academy of Management Annual Meeting, San Antonio, Texas. 
  • 2011. Thinking Outside the Box: Conflicting Logics and Decoupling in Lloyd’s Reinsurance Trading (with M. Smets, P. Jarzabkowski and P. Spee). EGOS Colloquium, Gothenburg, Sweden. 
  • 2011. Balancing institutional logics in public-private partnerships: Exploring the cultural dynamics of cross-sector partnering.  EGOS Colloquium, Gothenburg, Sweden. 
  • 2011. Institutional work at field-configuring events: Shaping industry change within sustainable transitions (with L. Knight).  International Conference on Sustainability Transitions June, Lund, Sweden. 
  • 2008. Desperately seeking legitimacy: A process model of identity change dynamics in a public-private context.   EGOS Colloquium July, Amsterdam. 
  • 2006. Exploring relationships between key boundary spanners working in public-private partnerships: A justice perspective.  British Academy of Management SIGIOR event,  University of Strathclyde, November. 

Practitioner publications 

  • 2015. Small business owners' dispositions towards growth. Sociology of Enterprise. A Department for Business Innovation & Skills (BIS) Research Paper (with Theodorakopoulos, N., Hart, M., Stephan, U. (Aston Business School), Braidford, P., Allyson, G., Houston, M. (University of Durham) and Jones, S. (Leeds Business School). Link 
  • 2014. Global Reinsurance Masterclass.  Strategic reinsurance relationships:  Imagining the future; Stay ahead in the reinsurance game through scenario planning (with P. Jarzabkowski, L. Cabantous, E. Tapinos and K. Chalkias).  See http://www.cassknowledge.com/research/article/global-reinsurance-masterclass-series-7-imagining-future-stay-ahead-reinsurance 
  • 2013. Global Reinsurance Masterclass.  Strategic reinsurance relationships:  How to evaluate information and build trust (with P. Jarzabkowski, M. Semts and A. Allocato).  See http://www.cassknowledge.com/research/article/global-reinsurance-masterclass-series-5-strategic-reinsurance-relationships 
  • 2013. Global Reinsurance Masterclass.  Be a better reinsurer: How to align structure, knowledge and roles for operational excellence. (with P. Jarzabkowski, R. Bednarek and A. Allocato).  See http://www.cassknowledge.com/research/article/global-reinsurance-masterclass-series-4-be-better-reinsurer 
  • 2012. Beyond Borders: Charting the Changing Global Reinsurance Landscape (with P. Jarzabkowski, R. Bednarek, L. Cabantous and M. Smets,). Insurance Intellectual Capital Initiative Executive Briefing. ISBN 978-1-85449-770-3. See website: http://www1.aston.ac.uk/reinsurance/ 
  • 2006. Risk and management: Best practice guidelines for enterprise-wide internal control procedures (with P. Collier and A.J. Berry).  CIMA Research Executive Summaries Series, 2(11).
  • 2017 Best Practice Paper Award. AOM Annual Meeting, SAP 
  • 2015 Best Reviewer Prize, Academy of Management Meeting, SAP 
  • 2015 Nominated Aston teaching academic award (‘Most Inspirational Academic’) 
  • 2014 Early Career Researcher of the year, Aston University 
  • 2014 Nominated Aston teaching academic award (Most Engaging Academic) 
  • 2012 Best Paper Award. AOM Annual Meeting, OMT Division 
  • 2012 Best Paper Award. EGOS, New Forms of Organizational Ethnography Track 
  • 2012 Highly Commended Paper Award, Emerald Literati Network 
  • 2011 Best Student Reviewer Prize, Academy of Management Meeting, MOC Division 
  • 2006 Routledge Prize for Best Research Methods Course Student 
  • 2005 Awarded ESRC (CASE) Studentship: 1+3 
  • 2005 Beta Gamma Sigma Honour Society Membership

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