I am especially interested in questions related to strategy-as-practice. I use in-depth qualitative methodologies to study how managers work and strategize in complex pluralistic settings often characterised by high degrees of ambiguity, competing logics and contradictions. My research tends to be problem-centered, focussing on questions such as how do managers adopt to new strategic challenges, balance competing demands or cope with ambiguity?
Theoretically, my research draws from theories of social practice, identity, sociomateriality and institutions. Methodologically, my work tends to be process-oriented and ethnographic in nature, with a growing interest in using video-ethnographic approaches. My current research is addressing three key topics; (1) the affordances of strategy toolmaking in ambiguous strategic environments, (2) the dynamics of changing and maintaining complex collective organizational identities (3) the extension of strategy-as-practice perspectives to new fields, such as marketing and entrepreneurship.
I currently supervise PhD students in the area of strategy-as-practice and entrepreneurship.
2014-2017 I was secretary of the Strategizing Activities and Practices (SAP) Interest Group of the Academy of Management. I was also co-founder and organizer of the Strategy-as-Practice Review (SAP_R) Group with Sotirios Paroutis (Warwick) and Richard Whittington (Oxford). SAP-R Group is a supportive forum to help authors develop papers and, in particular, deal with reviewers’ comments.