Dr J John Rudd, Senior Lecturer in Marketing & Strategic Management at Aston Business School, appeared on Ed Doolan’s Radio WM lunchtime show twice recently (30 September and 10 October 2009) to discuss the strategic implications of the Kraft bid for Cadbury's.
Listen to the shows here >
He also appeared on Carl Chinn's show on BBC Radio WM on Sunday 15 November 2009.
Listen to the Carl Chinn show here >
More information on Dr John Rudd >