7 Steps to Effective Competitive Intelligence


On Wednesday 11 February, Aston Business School hosted an event for MBA alumni and students in collaboration with AMBA, the Association of MBAs, and SCIP UK Competitive Intelligence. Kevan Williams, Director of AIM Strategic Management Ltd, gave a presentation, “7 Steps to Effective Competitive Intelligence”.

Kevan Williams explained how competitive intelligence differs from business intelligence and knowledge management, and why ignoring it hurts the bottom line. The presentation provided a practical roadmap for turning raw information into intelligence: what it is, why you should do it, finding information, organising it, storing and updating it, sharing it and applying it.

Debate and discussion followed the informative and interesting presentation, which was well received by delegates. Given the combined involvement of alumni, students and professional organisations, it was also an enjoyable and effective networking event.

Graeme Dixon, the AMBA Regional Chair for the Midlands, commented:

“40 senior business leaders learned a lot this evening. The world of Competitive Intelligence is going to impact on the UK over the next 5 years. It is not all just clever software; it is also about building good trust networks of contacts and using them with integrity. This presentation was one of the best talks on the subject I have heard.”

Further Information:

Association of MBAs:
www.mbaworld.com; gdixon@blusource.co.uk

AIM Strategic Management Ltd:
www.aimstrategic.com; kevan.williams@aimstrategic.com

SCIP UK Competitive Intelligence:
www.scip.org; andrew.beurschgens@orange-ftgroup.com

If you would like to find out more about ABS alumni events, please contact Katy Barry by email k.l.barry@aston.ac.uk.

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