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Aston Business School's new chair set to be a winner

27/2/2008

Dianne Thompson CBE, Chief Executive of Camelot Group Plc, operator of The UK National Lottery, has recently taken on an additional role as Chairwoman of the Advisory Board at Aston Business School in Birmingham.

Named the “first lady of marketing" when she topped Marketing magazine's Power 100 list two years running in 2006 and 2007,Dianne is no stranger to Birmingham or to Aston Business School. The Business School has been on her radar since providing a venue during her time as a business studies lecturer in the early 1980s.

Dianne brings wide-ranging commercial experience to the role and aims to use the new position to foster the development of even stronger links between the Business School and businesses.

“I have always felt that business education should be geared to the needs of business, not just to a criteria set by academia. It’s clear that Aston Business School works hard to deliver courses and programmes that are relevant – and long may that continue. Experience of real work is essential in the education of business students. It not only adds value for their subsequent employers, but it gives them a great boost at the start of their career. It is clear from the make up of the Advisory Board that the school takes its responsibility to businesses seriously, and I hope that I am able to use my expertise and experience to help drive business relationships forward.”

Commenting on the development of Birmingham over the years she said: “Birmingham is a fantastic, vibrant city with a great history as well as exciting future prospects. It’s changed a huge amount in recent years, with considerable investment and development driving opportunities – something that is clearly in evidence on the campus at Aston with the state of the art Business School Building.”

Other members of the Advisory Board include business leaders from the healthcare, electrical, IT and legal sectors.

Dianne sits on the Press Complaints Commission. She is a Fellow of the Royal Society of Arts, the Marketing Society, and the Chartered Institute of Marketing. Dianne is also a Companion of the Chartered Management Institute and a liveryman of the Worshipful Company of Marketors. Dianne has previously been awarded the titles of both Veuve Clicquot Business Woman of the Year 2000 and Marketer of the Year by the Marketing Society in 2001.

More recently, Dianne successfully led Camelot’s bid for a third National Lottery licence.

Executive Dean Professor Michael West said: “We feel privileged that Dianne has taken up this role and we are confident that she will be a major contributor to the work of the board alongside its other members. An Advisory Board of this quality is a great asset to the Business School.”

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