Students at Aston Business
School were given a first hand insight into broadcast journalism, when
ITV News presenter Llewela Bailey spoke to them about the best way to
come across well in media interviews. The group is studying to become
occupational psychologists, and this interactive lecture was an
exploration of ‘contemporary issues’ that could affect them in the
workplace in the future and included live on-camera interviews.
Patrick Tissington, himself a psychologist and regular media
commentator teaches the group. He said “Effective communication is a
vital skill for a psychologist and some of this group will undoubtedly
go on to positions that will call for public comment. Learning at this
stage that unless you’re a politician or have done something wrong,
media interviewers are grateful for input are very unlikely to try to
trip you up, or make you look foolish.
Llewela offered some tips
that will stand any of the group in good stead should they find
themselves in front of a camera, microphone or even a journalists’
Llewela Bailey said “The opinion of a psychologist
can provide an interesting insight for viewers, whether a story is good
news, or bad. As news broadcasters, we aim to inform and explain, and
anyone who is in a position to add something interesting to a story is
usually very welcome.
I’m happy to pass on the benefit of my experience to the group.”