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Strategy for Sustained Competitive Advantage

Sustainable Competitive Advantage Seminar
We have partnered with These Young Minds to offer a four-day executive development programme on strategy for a sustainable competitive advantage.

The programme is being run in partnership with These Young Minds, an innovative service-based social enterprise that provides learning platforms for senior executives to grow their organisations by reflecting, renewing their passion to excel and challenging their assumptions.  The programme is unique in that it is specially customised to address the need to enhance the leadership capacity of African senior executives from the public and private sector, ensuring it reflects contextual nuances and adds measurable value for participants and their organisations.   As Dr. Michael Smets of the Economics and Strategy Group at Aston Business School says: “The programme is designed to enable business leaders to analyse complex situations and make appropriate strategic recommendations. Throughout the four days, the emphasis is on being analytical and critical rather than descriptive”.

Founding Executive Director of These Young Minds, Alim Abubakre, adds “The Strategy for Sustained Competitive Advantage programme combines tuition in management that reflects the contextual nuances of a developing country with a platform for senior executives to shape their organisational vision while challenging their assumptions. Through this programme senior executives would broaden their horizons, enhance their ability to provide strategic leadership, improve their capability to anticipate and manage the future and present risks involved and maximise their potential to harness opportunities for their organisation in a sustainable way”.

The bespoke programme will offer attendees the tools to build their own successful and sustainable strategies. It will also explore ways of mitigating potential risks to the market position of the attendees’ organisations. Participants will also benefit from insights into the current motivations and future behaviour of competitors. An exclusive working visit to a high-profile global organisation in Birmingham will also be included.  According to Paul Butler, Executive Education Director at Aston Business School, the programme has been “developed to provide participants with a great opportunity to enhance their capacities as strategic leaders”.

Dr Andrew Bass, a member of the faculty for the programme and a seasoned international senior executive consultant reveals how the programme will work in practice: “This programme will be delivered through a combination of lectures, case studies, syndicate group work, and group presentations. Lectures will expose participants to the pivotal theories and frameworks necessary for understanding and analysing strategy for competitive advantage. The case-study discussions will be about the application of these theories to real-world problems and the appreciation of the pragmatic issues of strategy in practice. Each session in the programme will present participants with issues, problems and cases to discuss with the intention of developing participants’ ability to apply theory to practice through critical case analysis”.

These Young Minds and Aston Business School have previously delivered highly successful executive education programmes in partnership. Following a recent capacity development programme Peter Atolo Irene, Executive Director (Finance & Admin) Union Assurance said “I regard the These Young Minds Executive Education programme as the best I have attended in recent times. Not one of them, but the very best, as it was humanly perfect”.

For more information and to register for the Strategy for Sustained Competitive Advantage Programme please visit: theseyoungminds.co.uk/strategy-for-sustained-competitive-advantage

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