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Competitive Advantage for Nigerian Business Leaders

TYM Comparitive Advantage
We recently welcomed senior business leaders from the Banking and Media sectors in Nigeria.

Developing Analysis and Fresh Thinking

We hosted the third cohort of participants from Nigeria for the first of our new customised programme “Strategy for Sustained Competitive Advantage”.  The programme has been developed by us in partnership with social entrepreneurs These Young Minds, and is tailored specifically to the needs of organisations working in a West African context.

The programme was delivered over four days, focusing on topics such as:
  • The strategic environment
  • Business strategy and culture
  • Leadership and change.
These topics were designed to develop analysis and fresh thinking in areas crucial for organisational success.

Programme Delivery

The programme was delivered by Dr Michael Smets, Lecturer in Strategy at Aston Business School and Dr Andrew Bass, Associate Lecturer, Bass Clusker Consulting.
The lead faculty were supported by guest speaker presentations from:
  • Stine Jensen, Director of Sustainability, Merchant Cantos, part of the Brunswick Group: Communicating Sustainability and Demonstrating Action.
  • Dr Stephanie Decker, Senior Lecturer, Aston Business School: Strategic Challenges in African Economies.
  • Reza Attar-Zadeh, Retail Director of Banking, Savings and Investments, Santander UK: The Future of Banking: A Customer Led Revolution.
  • Sarah Collier, Africa Analyst, Maplecroft.

Away from the classroom the participants joined the Business Breakfast seminar hosted by Dr Malcolm Clews entitled ‘Managing Strategy in Uncertain Times’.  The focus of the seminar was on global strategic issues facing organisations today, highlighting how managers must become adaptive leaders in order to maximise new market opportunities.


Future Programmes

The feedback from the participants was excellent, with comments from all on the value of the programme both to current business concerns and future requirements.  The potential for further iterations of programmes in these emerging markets is continuing to grow. A total of around thirty senior leaders from both private and public sector organisations across Nigeria have attended the three programmes that we have run so far.  Further programmes in this series are currently in the planning phase and will be available for delivery in 2013 and beyond, covering topics around the theme of Leadership in emerging countries.

For more information and to register for future programmes please visit: http://theseyoungminds.co.uk/strategy-for-sustained-competitive-advantage

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