Masterclasses CED

Our interactive masterclasses help you gain fresh perspectives on today's most pressing business issues, to inspire and enable you to address challenges with greater confidence.

For information on our latest monthly events, see our Fresh Perspectives schedule.

Selected masterclass videos

The selected videos below represent the variety of exploitable research expertise at Aston Business School.  Each video features an interactive presentation and discussion by Aston faculty and business leaders on key areas of thought leadership.

Professor Nick Lee and Professor John Rudd explain how new technology has revolutionised the way businesses interact with their customers.

6.5 minutes.

Roger Nielsen, Associate Director (Workforce Development), Cheshire and Wirral Partnership NHS Foundation Trust, on driving organisational change:

  • The main drivers of change in a provider organisation.
  • Theory and practice of change management, following the case of a major health care challenge.
  • The creation and maintenance of partnerships to successfully address and implement organisational change.
  • Reflections on lessons learned.

55 minutes.

Professor Robin Martin illustrates the importance of developing a relationship-based approach to leadership. 

The presentation focusses on how the relationship between manager and subordinate develops and relates to employee and team well-being and performance: 

  • Why is relationship quality so important to leadership?
  • Why do managers have good relationships with some team members and poor relationships with others?
  • How to manage 'difficult' people!
  • How to develop good relationships with all team members.

53 minutes.

At our breakfast event co-hosted with Harvey Nash, Professor Judith Baxter, Head of English Language and Professor of Applied Linguistics in the School of Languages and Social Sciences, discussed the relationship between language, gender and leadership in business and professional life.

19 minutes.

Professor Patrick Tissington discusses the integration of teamwork in a connected world and the challenge of leading virtual teams.

The advent of communications technologies has made it easier for people to work anywhere, any time. As a result, more and more work in large organisations is being carried out by physically dispersed teams.

In his presentation, Professor Tissington explores the issues surrounding the leadership and support of virtual teams.

72 minutes.

Dr Helen Shipton expands on what managerial practices, or combinations of practices, optimise an organisation’s propensity to achieve innovation through its employees.

The presentation explores:

  • How to release the creative potential of employees at work
  • The role of HRM specialists in combination with line managers in setting the parameters for innovation
  • The creation of an action plan to increase innovation within your organisation.

58 minutes.

Dr Michael Smets discusses:
  • The strategies required for a business to be ready for change.
  • The portfolio approach to strategic business relationships – who do you want them with and for what purpose?
  • Tools for appraising and effectively managing a portfolio of business relationships: What relationships to invest in – and how?

54 minutes.

Dr Michael Butler discusses the five focal areas we need to address to make our organisations more agile.

45 minutes.

Professor John Rudd specifies clear rules to build a more effective marketing culture.

43 minutes.

Professor Michael West shows how to create high performance teams – to drive organisational transition in times of transformational change.

31 minutes.

A very useful and thought provoking start to the day!

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