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Aston Revitalise Programme Modules

Refresh your knowledge and stay ahead of the game.

..for Non MBAs as well as MBAs...

Marketing

Who should attend?

People who want to know:

  • What are the developments in service marketing and business development?
  • What are the new insights into consumer behaviour?
  • How is digital media changing the marketing mix?
  • How has branding evolved over the last 5 years?

What is the module about?

This module will help you understand how to apply the latest thinking in customer service and branding within your own organization.  It will also include emerging concepts and ideas in the application of social media tools and solution selling to business development.

What will I gain from the module?

  • The ability to apply new tools and concepts to existing marketing strategies
  • The skills to critically analyze marketing situations facing organizations.


Strategic Management

Who should attend?

Managers who want to know how to stay one step ahead of the competition by understanding and implementing the latest cutting edge approaches to strategy formulation.

What is the module about?

This module addresses the factors that contribute to successful business strategies and examines some of the new tools and concepts companies are using to set their strategic agenda.  On day 1, Blue Ocean Strategy, Opportunity Surfing and Organisational Ambidexterity are covered to enhance participants’ strategic knowledge and skills.  On day 2, the module looks at how to gain competitive advantage through people and how to successfully implement strategic change.  The module concludes with Game Theory and Strategic Moves to examine the reality of strategic decision making.

What will I gain from the module?

This is a hands-on module which combines the latest strategic theory with an emphasis on implementation and making it happen. Participants will leave with new ideas and tools that they can use to make an immediate impact.


Innovation and Entrepreneurship

Who should attend?

Managers who want to know how to develop an innovative and entrepreneurial organisation that can compete and grow through new value creation

What is the module about?

How innovative and entrepreneurial is your organisation? If the answer isn’t “very” then the future is bleak.  This module focuses on how innovation and entrepreneurship drive growth through new value creation.  There is an emphasis on combining new theory with real life case studies based on the module leaders’ own consulting experience. In particular the module addresses the growing field of developing effective open innovation networks and creating an entrepreneurial organisation. The module finishes with an implementation session where each participant will develop their own unique action plan.

What will I gain from the module?

Participants will leave with a thorough understanding of the latest thinking on innovation and entrepreneurship, together with their own unique action plan for driving innovation through their own organisation.


Business Performance, Planning and Control

Who should attend?

People who want to know...
  • How to critically evaluate organisational performance in today’s world.

What is the module about?

This module looks at the functions and techniques used by managers to plan and control their organisations and the behavioural problems encountered when doing so. The module will draw on examples from both the private and public sectors to reconsider traditional management accounting practices and will introduce innovative approaches to performance planning, measurement and evaluation.  The focus will be on:
  • The increasing impact of internationalisation of business on performance measurement
  • Technological change and the increased scope for decentralisation of responsibility for performance management and control
  • The growing focus on risk management and internal control, and the links between risk and performance management
  • The interrelatedness of performance metrics
  • The growing regulatory environment and how to manage its demands.

What will I gain from the module?

  • The skills to critically evaluate organisational performance at a variety of levels, using financial and non-financial measures
  • The ability to identify and apply appropriate accounting information and techniques for planning and controlling organisations, while recognising the likely pitfalls.


Leadership

Who should attend?

People who want to know...
  • What kind of leader will organisations need in the future?
  • What kind of organisations will current leaders need to build?
  • How do leaders balance the need to push the organisation forward into new territory whilst attending to what it does well today?

What is the module about?

The module examines new thinking in leadership from both individual and organizational perspectives.  It explores the leadership competencies that are needed for helping tomorrow’s organizations respond to current challenges such as the economic recession, sustainability, cross-cultural collaboration and discusses the capabilities of individual leadership in various contexts.

What will I gain from the module?

  • Guidelines for how leaders can deal with the challenge of balancing new ventures with day to day routine activities
  • Understanding of the requirements of future leaders
  • The opportunity for each participant to consider their personal leadership style, including the use of psychometrics to benchmark against current and future requirements.

Employable Graduates; Exploitable Research