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Accelerating Entrepreneurial Growth programme details

Customers

Within this module you will explore innovative ways to expand customer markets, whilst retaining the loyalty of current customers and attracting new ones.

 Key Objectives

  • Analysis of both your internal and external environment
  • The creation and selection of strategic options that give you a competitive advantage
  • Exploration of different methods of business development
  • Identification of the most important factors that can affect entrepreneurial growth and discuss the characteristics of successful firms
  • Exploration of deeper market factors and conducting research to support and validate your business plan
  • Creation of a potent marketing mix to position the business effectively.

Finance & Performance

Within this module you will look at ways systematize your core business processes to be more efficient and cost effective.

Key Objectives

  • Understanding and using financial information and relevant concepts
  • Ways to effectively manage your cash flow
  • Interpretation of financial information using key financial ratios
  • Application of the ground rules for managing the enterprise-banking relationship
  • Exploring sources of finance and funding initiatives available to growth-oriented small firms
  • Creating and using the balanced score card as a tool for performance management
  • Selection and use of tools for managing functional performance
  • Establishing a comprehensive control system in the business that addresses the needs of stakeholders .

Leadership & People

Within this module we will consider your personal leadership style and how to create a shared vision and set goals that are owned across the business.

Key Objectives

  • Providing a framework of how entrepreneurs can increase employee motivation, job satisfaction and performance
  • Establishing mechanisms to develop your own leadership skills
  • Presenting models for creating and leading effective teams
  • Introducing factors that are conducive to creating a positive organisational climate and change for high performance
  • Offering feedback on how to improve your individual ability to influence, persuade and motivate significant other.

Employable Graduates; Exploitable Research