Wednesday 21 June: True Gravity
The guest speaker for June's event was Bart (B.D) Dalton II, sharing insight into his True Gravity process. Author, business owner and guide, B.D. Dalton, spent 20 years building businesses in the US and UK to 1000 clients in a 4 year period in each country building million pound businesses. He learned so many tips and tricks and secrets and has written True Gravity to give you insights and save you from who B.D. calls Blackholes and other obstacles to your success. B.D. Dalton’s True Gravity presentation helped attendees focus their energy to get back the time and energy to do the things in business they want to do – and achieve more profits.
We were also be joined by Downtown in Business, a business club that provides leadership to the private sector, by articulating the views of its members to the public sector agencies that govern the city, and to create networking environments that would attract entrepreneurs, high growth companies and the regions big hitters.
Wednesday 23 November: Business Branding
Our first guest speaker was Lauren Bansal, general manager at ORB, Birmingham’s fastest growing branding agency. Lauren manages ORB’s operations and looks after their team of creatives, strategists and brand managers. Lauren was one of the finalists in the Marketing and Communications category of BYPY Young Professional of the Year 2016. Lauren shared her insights into the importance and benefits of branding and how companies can leverage their brands to grow their businesses.
Our second guest speaker was Dr Keith Glanfield. In collaboration, Dr Keith Glanfield, Aston Business School and Harris Interactive have taken a long hard look at what makes a brand relevant and sustainable in a modern day context. Keith presented the thinking and research foundations behind the brand sustainability model, to address the question, “How sustainable is your brand?”. In revealing the results of the hi brands™ research study, shared how measuring sustainability changes the way we think about category and sector success, along with how this new set of measures supports brand managers to manage and track future brand success.
Wednesday 22 February: Small Business Growth
We welcomed the new Aston Programme for Small Business Growth cohort to Aston Business Network. Aston Centre for Growth presented the opportunities they provide small businesses for growth and development. The programme managers explained the cohorts journey ahead; developing their leadership skills and building a targeted growth strategy in the company of other ambitious business leaders.
The first guest speaker was programme alumnus Petra Gale, sharing her highlights of working with Aston University. Petra is an experienced corporate trainer, qualified executive and life coach with over 15 years of experience in commercial functions, both in the UK and globally. Petra has a passion for and thorough understanding of commercial strategy, focusing on talent development, quality standards and the successful achievement of organisational goals. Petra is qualified ISO 9001 Lead Auditor. She has project managed the implementation of ISO 9001 and ISO 14001 in a number of environments and has seen these through successive audits.
The second guest speaker was John Holder from Profit-Growth Unlimited. John will present Stop wasting money on ineffectual marketing,, introducing you in a practical way to the fundamentals of marketing and the buyers journey.