.

Aston Business Network 

Aston Business Network

Next Date: Wednesday 21 February 2018 17.30-21.00

Are you looking for an informative and enjoyable way of expanding your professional network? 

The Aston Business Network is our regular networking event that provides an opportunity for local businesses to meet each other in a friendly and informal setting.

Hear an insightful and topical presentation from a guest speaker and network as we serve a selection of drinks and canapes.


Wednesday 21 February 17.30-21.00

How Blockchain and Artificial Intelligence are transforming industries

We welcome keynote speaker Rahul Rumalla, founder of Paperchain, to discuss the disruptive potential on Blockchain and AI. Compere Raaj Shamji, Aston MBA alumni, will lead an interactive Q&A with a panel of experts and influencers from various sectors he will discuss challenges, opportunities and case studies.

While the Blockchain movement is poised on removing intermediaries, AI is a rapidly evolving trend that provides predictive insights from massive amounts of data in order to make processes more efficient. Recent studies show that businesses recognise the importance of both emerging technologies, but do not know how to respond to this trend.

The event will (a) explain both emerging technologies and (b) and explore specific use cases for the financial world, media & entertainment, the supply chain and the legal world.

Panel

David Halliwell, Director of Knowledge and Innovation Delivery, Pinsent Masons - leads the implementation of the firm’s approach to innovation.

Tim Kay, Director, KPMG - leads the High Growth Technology Group

Dr David Hardman MBE, Chief Executive Office, Innovation Birmingham - leads the the region’s leading location for digital and tech companies

Get well connected. 

HMRC Speed Networking

Overview

The Aston Business Network is our regular networking event that provides an opportunity for local businesses to meet each other in a friendly and informal setting, and hear from a topical guest speaker.

Join us from 17:30 for canapes, wine and soft drinks. 

Event Format

 Network with local business people. Hear from a topical speaker. A friendly informal environment.

17:30 - Registration and welcome
18.30 - Guest speaker
19:30 - Networking with canapes and drinks 

The Aston Experience

Future Aston Business School Events

Fresh Perspectives; “Living” the brand: An unachievable, outdated and irrelevant distraction?  

20th February 07.30 - 09.30

Many marketers and organisations set themselves the challenge of wanting their stakeholders, particularly their employees, to “Live the brand” and in doing so create a distinct “brand experience” for their customers.

Some would like to think they’ve achieved this objective but many don’t. Why is this, what are we “really” trying to achieve, what can we do differently and by addressing “Living the brand” are we really addressing the core underlying phenomena of “brand experience”.

Join Aston Business School and SimkissGuy Recruitment for this short workshop led by Dr Keith Glanfield. Keith will ask your views on living the brand, arriving at what it means and trying to achieve. We will then explore how to get employees to do this, what the difficulties and challenges are and how achievable this all is. Keith will share the latest thinking on the “identity perspective” to branding and we will finish with a short discussion.

Fresh perspective

Applying organisational psychology to branding uncovers an alternative way of “creating an environment” for brand experience to evolve and develop. In a workshop style we’ll unpick the conventional “living the brand” approaches to arrive at an alternative perspective on developing brand experience.

Benefits of attending

  • Walk away with a new set of questions and a different approach to evolving and developing “brand experience”.

  • Think behind the conventional models and terminology to see if they work in your organisation.

  • Debate and develop this important topic with other senior managers, marketers and entrepreneurs.

 

Book your free place!  


Aston Business Network

Fresh Perspectives; Financial stability - Causes, effects and everything else in-between

22nd March 07.30 - 09.30

Since the global financial crisis, real incomes have fallen, cuts to public services have been dramatic and interest rates have hit record lows. A decade on - and a weak and inconsistent recovery later - has led to the question, what lessons have we learnt if any? More importantly, why are we still witnessing housing bubbles and rapid expansions in consumer credit across the world? In fact, is the financial system that damaged the world economy at it again?

Fresh Perspectives 

This talk presents evidence on the importance of maintaining financial stability - and how financial instability is a phenomenon that depresses the economy even in the absence of a full-blown crisis. It discusses which various measures of financial instability are seen to peak prior to financial crisis and shows how more financially stable economies can withstand surges of credit inflows that have jeopardised economies in the past. To conclude, it examines the new schemes and regulations put in place by various multilateral organisations in an effort to try clean up the banking system, and discusses what we may expect to see in the future. 

Benefits of attending 

Throughout the talk, real examples will be used to supplement the academic findings.

Book your free place! 

students networking

Networking

Aston Business Network Future Dates

*Save the Date*

Wednesday 16th May 2018 17.30 - 20.00

Deutsche Bank Speed Networking

Wednesday 22 November 2017: Power of Connectivity

Our guest speaker was Denise Morris, CEO and Founder of TAG Network Midlands, a networking community that celebrates and supports Trainees, Apprentices, Students, Intrapreneurs, Entrepreneurs, Graduates and Young Professionals across all industry sectors within the Midlands. Denise is an entrepreneur, speaker, coach and mentor who has worked for many years within the professional services sector. Her passion is working with individuals and helping them develop themselves personally and professionally. Denise shared  her story and experiences of 'The Importance Of Connectivity.

Wednesday 21 June 2017: True Gravity

The guest speaker for June's event was Bart (B.D) Dalton II, sharing insight into his True Gravity process. Author, business owner and guide, B.D. Dalton, spent 20 years building businesses in the US and UK to 1000 clients in a 4 year period in each country building million pound businesses. He learned so many tips and tricks and secrets and has written True Gravity to give you insights and save you from who B.D. calls Blackholes and other obstacles to your success. B.D. Dalton’s True Gravity presentation helped attendees focus their energy to get back the time and energy to do the things in business they want to do – and achieve more profits.

We were also be joined by Downtown in Business, a business club that provides leadership to the private sector, by articulating the views of its members to the public sector agencies that govern the city, and to create networking environments that would attract entrepreneurs, high growth companies and the regions big hitters.

Wednesday 23 November 2017: Business Branding

Our first guest speaker was Lauren Bansal, general manager at ORB, Birmingham’s fastest growing branding agency. Lauren manages ORB’s operations and looks after their team of creatives, strategists and brand managers. Lauren was one of the finalists in the Marketing and Communications category of BYPY Young Professional of the Year 2016. Lauren shared her insights into the importance and benefits of branding and how companies can leverage their brands to grow their businesses.

Our second guest speaker was Dr Keith Glanfield. In collaboration, Dr Keith Glanfield, Aston Business School and Harris Interactive have taken a long hard look at what makes a brand relevant and sustainable in a modern day context. Keith presented the thinking and research foundations behind the brand sustainability model, to address the question, “How sustainable is your brand?”. In revealing the results of the hi brands™ research study, shared how measuring sustainability changes the way we think about category and sector success, along with how this new set of measures supports brand managers to manage and track future brand success.

Wednesday 22 February 2017: Small Business Growth

We welcomed the new Aston Programme for Small Business Growth cohort to Aston Business Network. Aston Centre for Growth presented the opportunities they provide small businesses for growth and development. The programme managers explained the cohorts journey ahead; developing their leadership skills and building a targeted growth strategy in the company of other ambitious business leaders.

The first guest speaker was programme alumnus Petra Gale, sharing her highlights of working with Aston University. Petra is an experienced corporate trainer, qualified executive and life coach with over 15 years of experience in commercial functions, both in the UK and globally. Petra has a passion for and thorough understanding of commercial strategy, focusing on talent development, quality standards and the successful achievement of organisational goals. Petra is qualified ISO 9001 Lead Auditor. She has project managed the implementation of ISO 9001 and ISO 14001 in a number of environments and has seen these through successive audits. 

The second guest speaker was John Holder from Profit-Growth Unlimited. John will present Stop wasting money on ineffectual marketing,, introducing you in a practical way to the fundamentals of marketing and the buyers journey. 

Further Information 

The event will take place at:

Aston Business School
Aston University
Aston Triangle
Birmingham
B4 7ET

Please see Conference Aston for information according to your mode of transport. 

Car parking is available at the Millennium Point multi-storey car park, which is situated opposite the University Campus. The car park charges £2.90 for 3 hours and £3.60 for 4 hours. The car park can be accessed via Jennens Road. If using a sat nav please use the following post code: B4 7AP. A precise description of how to drive to this car park and then walk to the campus can be found by clicking the following link.

For more information please contact Beth Sadler, Business Partnerships abs_partnerships@aston.ac.uk 

In pictures

In pictures

Aston Business Network