Innovation Vouchers

Innovation Vouchers Header

Consortium comprising Aston University, Birmingham City University and University of Wolverhampton runs Innovation Vouchers scheme. Part funded by the European Regional Development Fund (ERDF), it allows small to medium-sized enterprises (SMEs) in Greater Birmingham and Solihull, Black Country and The Marches to:

  • Apply for financial support, an Innovation Voucher, worth £2,500 to access external expertise with a knowledge base organisations (research institutes) to support an innovation project. 
  •  Access free support in the form of workshops so that participating companies become more competitive and manage growth effectively.

 This scheme targets SMART specialisation sectors and aims to develop new processes and systems to improve efficiency of SMEs and to bring new products and services to market.
The project will deliver 190 vouchers in years 2016-2019. Each SME needs to match £1 received as the Innovation Voucher with £1 of company’s own funds.

If you require further details please email: innovation-vouchers@aston.ac.uk 

Download Application Form                               Download General Leaflet                                 Download Workshops Leaflet

You can register to attend any of our Innovation Workshops by clicking on the links at each Location, under the Workshops tab below.

 Businesses that meet the following criteria can apply:

  • Located in one of the target LEP areas
  • Have received less than Euros 200,000 de minimis state aid in the last three years;
  • Meet the European Union definition of a small and medium sized enterprise i.e. employ less than 250 full time staff (or equivalent), have an annual turnover of no more than 50 million euros and/or annual balance sheet no more than 43 million euros;
  • Able to contribute a minimum of £2,500 to match fund the grant;
  • Meet the eligibility guidelines for use of the Innovation Voucher;
  • Start-ups of all sizes, whether or not VAT registered
  • Self-employed & sole traders
  • Partnerships/limited liability partnerships
  • Companies (private or public limited companies; private unlimited companies)
  • Independent spin-outs from established businesses, universities and other research and development organisations;
  • Not for profit companies, co-operatives, community enterprises, social enterprises
  • Farm enterprises
  • New to the region branches of businesses which remain established elsewhere in the UK (i.e. expansions)
  • Foreign direct investment (FDI) bringing new enterprises to the region;
  • Time investment and subsequent expansions

Companies from certain sectors (and those associated with these sectors) will be given priority access to the grants (see table below), however, applications from companies not included in these groups that have good innovation ideas will also be considered. 


  • Birmingham
  • Solihull
  • Cannock Chase
  • Lichfield
  • Tamworth
  • East Staffordshire (based upon Burton and Uttoxeter)
  • Redditch
  • Bromsgrove
  • Wyre Forest (based upon Kidderminster)

Priority Sectors

  • Advanced Manufacturing including Automotive and Aerospace
  • Low Carbon
  • ICT
  • Digital and Creative
  • Life Science


  • Dudley
  • Sandwell
  • Walsall
  • Wolverhampton

Priority Sectors

  • Transport Technologies including Aerospace and Automotive
  • Building Technologies / Construction
  • Advanced Manufacturing including Advanced Engineering
  • Environmental Technologies
  • Business Services


  • Telford and Wrekin
  • Shropshire
  • Herefordshire

Priority Sectors

  • Defence and Securities;
  • Advanced Engineering and Manufacturing;
  • Environmental Technologies and Services;
  • Renewable Energy, water technology, waste management and pollution control;
  • Food and Drink (processing, food packaging, materials innovation, testing and development, specialist logistics and preservation)

Eligible activities:
General activities and processes:

  • New product/ process development
  • New business model development
  • Efficiency audit, process change
  • Supply chain management and logistics
  • New service delivery and customer interface
  • New service development
  • Product and service testing and economic impact assessment
  • Innovation/technology audit

Specific activities where particular limitations apply:

  • Exploiting advances web technologies for the region and/or industry (this does not include standard web design, development or search optimisation)
  • Market research
  • Equipment purchases to develop prototypes
  • Capital items to develop prototypes
  • Software purchases to develop prototypes

Types of processes that include the above themes:

  • Opportunity Analysis to support your ideas in the Idea Screening Phase
  • Idea Screening
  • Concept development, prototyping and testing
  • Development the marketing and engineering details
  • Identification & investigation of intellectual property, including the process for intellectual property creation, protection (but not patent maintenance fees to Intellectual Property Office or relevant official organisations)
  • Feasibility through virtual computer aided rendering and rapid prototyping
  • Concept testing
  • Development of Business Plan
  • Beta Testing and Market Testing
  • Producing a physical prototype or mock-up
  • Testing the product (and its packaging) in typical usage situations
  • Conducting focus group customer interviews
  • Producing an initial run of the product
  • Technical implementation
  • New programme initiation
  • Finalising Quality Management System
  • Resource estimation
  • Requirement publication
  • Publishing technical communications such as data sheets
  • Engineering operations planning
  • Department scheduling
  • Supplier collaboration
  • Logistics plan
  • Resource plan publication
  • Program review and monitoring
  • Contingencies - what-if planning
  • Commercialization (often considered post-NPD)
  • Launch the product
  • Critical path analysis
  • New Product Pricing
  • Impact of new product on the entire product portfolio
  • Value Analysis (internal & external)
  • Analysis of competition and alternative competitive technologies
  • Analysis of costs and selling price
  • Forecast of unit volumes, revenue, and profit

Exploiting advanced web technologies for the region and/ or industry (this does not include standard web design, development or search optimisation)

  • Consultancy towards IT Strategy and Value Optimisation
  • Building security algorithms & AI
  • Design & building of Integrated Development Environments (IDEs)
  • Specialist electronic system, Software design and computer engineering tools
  • Designing of Specialist CRM systems that drive hardware
  • APP design & development for Mobile & portable devices (such as tablets, phones and PDAs)
  • Development of GIS (Geographical Information Systems)
  • Analysis and Design of Algorithms
  • Electronic Communication and Concurrency
  • Compression Methods for Multimedia
  • Cryptography and Information Security
  • System Modelling
  • Distributed Systems and Applications
  • Software Measurement and Quality Assurance
  • Informatics (including Bioinformatics) e.g. Software & hardware design of fingerprint or IRIS
    scanners etc. that can be controlled through web technologies

Market research

  • Launch new products or services
  • Off the shelf market research reports
  • Customised market research done through professional consultants & market research Companies
  • Overseas market entry research reports done by specialist Accredited organisations / trade & industry bodies in the UK & overseas

Ineligible activities:

  • Achieving compliance with statutory regulations or legislation
  • Intellectual property protection
  • Standard training courses
  • Software purchases
  • Capital equipment purchases
  • Aid that would promote/subsidise the cost of exports
  • Internships for students of knowledge providers
  • Design and production of advertising materials
  • Sales and marketing activities –this includes standards website design, development and search optimisation (the only exception would be the exploitation of new web technology for the region and /or industry)
  • Advertising and promotional activities e.g. design of posters leaflets etc.
  • Accreditations
  • Capital items
  • Travel costs
  • Continuation and existing projects with the knowledge providers
  • Legal advice

It has to be emphasised that all the tools used as part of these workshops are business-oriented and provide a simple-to-understand language that SME leaders of any size can understand and use.  Moreover, the tools used in the workshops will allow participant SME owner/managers to target specific organisational development that will drive their innovation strategies and objectives.  The workshops will help participant SME leaders identify, understand and assess essential strategic and cultural competences, as well as organising mechanisms needed to effect innovation in their organisation. Participants will be given the opportunity to consider their own funding strategies and how best to pursue commercial finance in the future.  In short these workshops will give you initial tools from which to work directly on your business. Each workshop is also designed so that the combination of all three gives greater meaning and context for your business.

  •  It is advised that companies attend each workshop just once.
  • All Business Innovation Workshops start 9:30am and finish at 5pm. Lunch and refreshments are provided.  

Workshop 1 - Envisioning for Growth through Innovation

This workshop will help to understand how to envision the future as part of different scenarios for regional, national and international contexts. Participants will explore the uncertainties in their environment and use these uncertainties to develop plausible images of the future. Tools will be provided to anticipate the impact of the alternative future scenarios. Participants will learn how to understand present and prepare more effectively for future strategies.

 You can register to attend this free Workshop by clicking on the Location below;

Workshop 2 - Strategy and Leadership for Innovation

This workshop is designed to help SMEs build their strategic leadership capacity and enhance the cultural and structural effectiveness of their organisation for innovation. The workshop is designed around 3 pillars:

  • Pillar 1: Generating ideas, identifying and exploiting opportunities
  • Pillar 2: Formulating an appropriate strategic position and business model
  • Pillar 3: Setting up organisational mechanisms and culture that support innovation

 You can register to attend this free Workshop by clicking on the Location below;

Workshop 3 - Marketing and Finance for Innovation

This workshop focus on the importance of matching your marketing strategy with opportunities in order to maximise chances of success – a method of ‘connecting’ what the firm can do to successfully win new business. This workshop will also present the latest research on availability of business finance including traditional forms, innovation in funding including peer to peer and crowd funding, social lending, etc. 

You can register to attend this free Workshop by clicking on the Location below;  


  • Birmingham City University (BCU) -15 Bartholomew Row, Birmingham, B5 5JU
  • Wolverhampton Business Solutions Centre (WBSC) - Development Centre, Glaisher Drive, University of Wolverhampton Science Park, Wolverhampton, WV10 9RT
  • Hereford Business Solutions Centre (HBSC) -Coldnose Road, Hereford, HR2 6JS
  • Telford Business Solutions Centre (TBSC) - Telford Innovation Campus, Shifnal Road, Priorslee, Telford, TF2 9NN



  • BCU - There is a multi-storey car park owned and managed by Birmingham City Council situated adjacent to Millennium Point. The car park can be accessed via Jennens Road and Millennium Point is       clearly signposted from all main routes into the city – simply follow the brown tourist signs. The nearest    motorways are the M6, M5 and M42.  NB. If using sat nav please use the following postcode- B4 7AP. The multi-storey car park has a height restriction of 2.1m (6’10”).
  • WBSC – Free parking is available in front of the building.
  • HBSC – Free parking is available on the overflow car park. (see next page for map).

  • TBSC – Free parking is available on site.


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