(Growth award and Best Pitch winner)
“The publicity from the event is something you just can’t buy – taking part has given us exposure to some of the best investors in the region and nationally. The confidence I have gained in approaching investors has helped us secure international investment too.”
Launched in 2007, Micro-Fresh produces invisible anti-bacterial treatments for clothing and footwear, and hygiene & healthcare environments, and is now a recognised anti-bacterial brand supplying 8 out of 10 of the UK’s top children’s footwear retailers.
Although growing at 40% year on year, Micro-Fresh wanted more rapid scale. Their target investment was £200,000 to increase staffing and develop intellectual property.
“We have received grant funding before, but this was our first round of growth investment. The coaching workshops were invaluable — we took another look at our financials and re-focused our pitch for an investor audience.”
Micro-Fresh received a significant proportion of their investment as a result of Pitchfest, receiving over 45 individual approaches from investors.