Aston students awarded first place at IBM’s national business challenge

The winning team with Jane Redhead, Learning Dynamics and manager of the IBM Universities Business Challenge

28th May, 2010

Aston University students celebrated success as they were awarded first place and a cash prize of £1000 at the Grand Final of the IBM Universities Business Challenge (UBC) 2009/10.

The team were presented with their trophy at Aston Business School by representatives from the Challenge and the University’s vice-chancellor Professor Julia King.

The four School of Engineering and Applied Science undergraduates were competing against a record 1400 plus students from 75 university faculties in the premier business simulation competition aimed at all UK university undergraduates.

The UBC acts as a simulation that provides students with the opportunity of acting as a team of business consultants who have taken responsibility for improving the performance of a company. The simulation begins in October, where details of the company are given, through to March when final balance sheets for each team are revealed. The Aston University team had the highest overall total for their company by over £100,000, crowning them the 2009-10 Winners.     

The challenge, now in its tenth year, helps students improve their decision-making skills, develop their team-working abilities and increase their knowledge of key business areas. The competition also acts as an important extra item for their CV.

Gregg Warwick, team captain, commented, “The Challenge has been demanding but an extremely rewarding experience. I would definitely recommend it to any student. We are all hoping that winning such a nationally recognised competition will help us in the future when looking for graduate employment.”


For further press information please contact Munira Jasat on (0121) 204 4547 or email m.jasat@aston.ac.uk.

Notes to editor:

  • Photo caption - L-R: Christian Burton (1st year Electro Mechanical Engineering), Maksim Aleksandrov (Final Year Construction Management), Jane Redhead (IBM UBC Manager), Gregg Warwick (3rd Year Construction Management) and Marcus Chng (Final Year Logistics).

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