27th October 2011
Aston Business School undergraduates can take advantage of an exclusive affiliate membership offer from the Chartered Institute of Marketing (CIM) – the CIM’s first university affiliate scheme of its kind in the UK.
The Chartered Institute of Marketing is the world’s largest community of marketing professionals with some 41,000 members worldwide. It exists to develop the marketing profession, maintain professional standards and improve the skills of marketing practitioners, enabling them to deliver exceptional results for their organisations.
What are the benefits of affiliate membership?
As an affiliate member, you will have individual access to the many tools and resources available for increasing your knowledge and expertise of marketing and the marketing profession.
Key benefits include:
Access to The Marketer e-news- emailed monthly by CIM’s award winning magazine.
Access to extensive knowledge resources such as the CIM’s marketing library and major market research reports.
Access to marketing tools, case studies and business improvement ideas
Opportunities to network with marketing professionals at regional events
Keith Glanfield, Foundation for Management Education Fellow at ABS said: “Connecting with the marketing profession, at the earliest point is really essential for students who have a desire to pursue a future marketing career after graduation. Having an understanding of how marketing works in practice, knowing what challenges are current and having a network of contacts working in the profession will all help. That is why the ABS marketing group and the CIM have come together to offer the first university affiliate scheme in the UK”.
Becoming a member
If you would like to apply for affiliate membership of The Chartered Institute of Marketing please complete the online Booking Form