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Lead marketer to speak at global conference

John Rudd & Heiner Evanschitzky
6 May 2011

Aston is one of only two British universities to be invited to a prestigious annual gathering of distinguished marketers from across the world.

The ‘Who’s Who’ gathering, the American Marketing Association (AMA) Sheth Foundation Doctoral Consortium, being hosted by Oklahoma State University in Stillwater in the USA, will take place next month.

A total of 126 business schools have been invited, of which just 26 are of non-USA origin.
The four-day event, from 15 – 18 June, will feature presentations, workshops and networking events that encourage interaction, dialogue and sharing of good practice between AMA members from both sides of the Atlantic.

Marketing PhD student Neil Shepherd will be representing Aston Business School at this event.

Dr John Rudd, Head of Aston Business School’s Marketing Group, said:
“Neil is a smart marketer who is ambitious, articulate and a brilliant team player. He is a great ambassador for Aston and we are pleased that he has accepted the invitation to attend. We strive to prepare our students for the fiercely competitive and rapidly changing marketplace, wherever in the world they may choose to work in and we wish Neil all the very best.”

Professor Heiner Evanschitzky, Professor of Marketing at Aston Business School, said:
“We feel truly honoured to be invited to this remarkable event. It reassures us of our place in the global league on Marketing. This opportunity to share a platform with fellow marketers from all over the world is one that we are very proud of and are grateful to the AMA for.”

Established in 1965, the AMA-Sheth Foundation Doctoral Consortium was created as an endowment to encourage marketing doctoral candidates to undertake research in significant subject areas, while introducing students to rigorous and balanced coverage of current issues and research in marketing.

Over the four-days, the AMA-Sheth Foundation Doctoral Consortium, now in its 46th year, will provide an opportunity for the academics and corporate communities to create dialogue, debate and develop some mutual research interests.

To find out more visit www.ama-sheth-doctoral-consotium-okstate.net

For all media enquiries contact Dhiren Katwa, Press Officer at Aston Business School, on 0121 204 4954 or email d.katwa1@aston.ac.uk

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