New appointment, an asset to Aston

Keith Glanfield
New Appointment: Keith Glanfield, ESRC/FME Fellow

20th May, 2010

Aston Business School in Birmingham has appointed a new Foundation for Management Education (FME) Fellow.

Keith Glanfield has joined the Marketing Group at Aston Business School as its fourth ESRC/FME Fellow. He has been cherry-picked for his proven ability to link the fiercely competitive and complex business and education sectors, an asset which he proudly brings to his role, hence enabling Aston Business School to now boast a small, but full and dynamic team of four FME Fellows. Keith’s two-year fellowship aims to further boost Aston Business School’s existing strong track record for launching and developing the careers of senior business professionals in academia.

With over 20 years of experience working as a practitioner, Keith has held senior commercial and marketing management positions in both the private and public sectors, developing and building business growth in consumer, SME, corporate, public sector and international markets.

On commercial and marketing strategy, Keith has led business units, driven market-led change to improve commercial results and managed specialist commercial activities such as branding, product management, proposition development and sales management for a number of well-known organisations which include: Eon, Calor Gas and the Department for Communities and Local Government, or DCLG.

Prior to joining Aston, Keith ran his own consultancy business specialising in building growth for commercial organisations owned and governed by non-commercial entities.

Professor John Edwards, Deputy Dean at Aston Business School, said:

“I am delighted to welcome Keith to Aston Business School as an ESRC/FME Fellow. He brings with him a wealth of specialist knowledge and experience which I’m confident will further enhance the outstanding work of our previous FME Fellows. Keith’s skill of linking business and academia will enable us to extend our specialist network which can benefit us all. We are very grateful to ESRC and the FME for the help they give us in enabling people to make the transition from business into an academic role.”

Armed with an MBA, with Distinction, from Aston University, Keith is a member of the Chartered Institute of Marketing. In addition, he is a part-time PhD student and a sessional lecturer in Advanced Marketing Communications. His research focus is on the effective strategic use and application of branding across all sectors of the economy, particularly that of public and private sector organisations.

The ESRC/FME Fellowship aims to provide Keith with an ideal opportunity to embark on a new career by further developing his research and teaching skills at Aston, one of the UK’s top business schools, which is globally recognised for its extremely high standard teaching and research capabilities.

Keith has spent 10 years working in the West Midlands and lives in Solihull. His external interests include hill-walking, contemporary ceramics, reading and is a staunch supporter of the Birmingham and Solihull Rugby Union. 

For all media enquiries contact Dhiren Katwa, Press Officer, Aston Business School on 0121 204 4553 or email d.katwa1@aston.ac.uk.


Notes to Editors:

(1) Keith Glanfield is the fourth ESRC/FME Fellow. The other three are: John Rudd, Senior Lecturer; Dr Judy Scully, Senior Lecturer; and Anna Ackfeldt, Lecturer.

(2) The Foundation for Management Education (FME) was founded in 1960 by prominent business and political figures to progress the development of management education institutions, skills and knowledge in the UK. FME is now focussed on representing to policy makers, management education providers, an independent voice on management and education issues. The Foundation funds initiatives such as research projects and Fellowships for managers developing a new career in academia to secure improvements in the quality and relevance of management education. To find out more visit www.management-education.org.uk

(3) ESRC – Economic and Social Research Council. The ESRC has an international reputation both for providing high-quality research on issues of importance to business, the public sector and government, and for a commitment to training world-class social scientists. It is an independent organisation, established by Royal Charter, but receives most of its funding through the Department for Business, Innovation and Skills, or BIS. To find out more visit www.esrc.ac.uk.

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